Europe Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

Europe Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

The Europe Mezcal Market would witness market growth of 10.3% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 5,536.8 thousand units (Bottle of 750 ml), showcasing a growth of 19.6% (2020-2023).

In the market, Mezcal Reposado holds a distinct position as a slightly aged variety, offering a balance between the purity of unaged and the complexity of longer-aged expressions. Typically aged in oak barrels for several months to a year, Reposado develops a smoother and more nuanced flavor profile, with subtle notes of caramel, vanilla, and wood imparted by the barrel aging process. Therefore, the Germany market consumed 137.22 thousand units (Bottle of 750 ml) by Reposado in the market in 2023.

The Germany market dominated the Europe Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $146.2 Million by 2031. The UK market is exhibiting a CAGR of 9.3% during (2024 - 2031). Additionally, The France market would experience a CAGR of 10.9% during (2024 - 2031).

Mezcal's culinary potential extends to the kitchen, where it is a versatile ingredient in savory and sweet dishes. From marinades and sauces to desserts and marinades, mezcal adds a distinctive flavor and complexity to culinary creations, elevating traditional recipes and introducing new dimensions to gastronomic experiences. The growing trend of mezcal-inspired cuisine reflects a broader cultural appreciation for Mexico's culinary heritage and the diverse flavors of its indigenous ingredients.

Technological advancements, such as e-commerce platforms, blockchain technology, and digital marketing tools, facilitate market access and distribution for its producers, particularly smaller and emerging brands. Online marketplaces, direct-to-consumer sales channels, and digital marketing campaigns enable producers to reach a wider audience and engage consumers beyond traditional retail channels.

The EU is known for its rich culinary traditions and cultural diversity, with consumers eager to explore new flavors and experiences worldwide. With its distinctive flavor profile and cultural heritage, it offers an intriguing alternative to traditional spirits, appealing to adventurous drinkers looking to expand their palates and discover new taste sensations. As per Eurostat, the accommodation and food services sector recorded a value-added of €146.4 billion in the EU in 2020. Thus, Europe's growing food & drinking and food service sectors will fuel the demand in the region.

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Diageo plc
• SU CASA MEZCAL
• Mezcal Amaras
• Pernod Ricard S.A.
• Xiaman Spirits GmbH
• Casa Cortes
• Wahaka Mezcal
• Rey Campero
• Bacardi Limited (Ilegal Mezcal)
• Mezcal Vago (Heaven Hill Sales Co.)

Europe Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Mezcal Jovan
• Mezcal Anejo
• Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• On-Premise
• Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe