Europe Mascara Market Size, Share & Trends Analysis Report By Category (Regular and Waterproof / Water-resistant), By Product Type (Volumizing, Lengthening, and Curling), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

Europe Mascara Market Size, Share & Trends Analysis Report By Category (Regular and Waterproof / Water-resistant), By Product Type (Volumizing, Lengthening, and Curling), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

The Europe Mascara Market would witness market growth of 7.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 117.53 Million Units (6-12ML), showcasing a growth of 24.5% (2020-2023).

In the mascara market, the waterproof or water-resistant category caters to consumers seeking long-lasting wear and durability, particularly in challenging environments such as humid climates or during activities where makeup may come into contact with water. These mascaras are formulated with special polymers and waxes that create a protective barrier around lashes, preventing smudging, flaking, or running when exposed to moisture. Therefore, the Germany Market would consume 15.04 Million Units (6-12ML) of mascara by 2031.

The Germany market dominated the Europe Mascara Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $742.4 Million by 2031. The UK market is exhibiting a CAGR of 6.6% during (2024 - 2031). Additionally, The France market would experience a CAGR of 8.7% during (2024 - 2031).

Mascara complements other eye makeup products such as eyeliners and eyeshadows. It enhances the overall look by drawing attention to the eyes and framing them with defined lashes. Waterproof mascaras offer smudge-proof and long-lasting wear, making them suitable for swimming, exercising, or humid weather conditions. These formulations ensure that mascara stays intact and maintains its effect without running or smearing.

Some mascaras are enriched with ingredients such as vitamins, oils, or proteins that provide conditioning benefits to lashes. These formulations help nourish and strengthen lashes, promoting lash health and resilience over time. Also, mascara plays a crucial role in professional makeup applications, including bridal makeup, where it enhances eye features for photographs and special occasions. Professional makeup artists rely on mascara to achieve precise and polished eye makeup looks for their clients.

Europe’s discerning consumer base values quality and efficacy, driving demand for premium and prestige mascara brands. Consumers are willing to invest in higher-priced mascaras from well-established luxury brands that offer superior formulations, innovative technologies, and exclusive shopping experiences. Also, European consumers value quality, efficacy, and brand reputation when purchasing mascaras. The demand for premium and prestige mascara brands remains strong, driven by consumer perceptions of superior product performance, innovative packaging, and luxury shopping experiences. Therefore, the high demand for cosmetics in the region is driving the market's growth.

Based on Category, the market is segmented into Regular and Waterproof / Water-resistant. Based on Product Type, the market is segmented into Volumizing, Lengthening, and Curling. Based on Distribution Channel, the market is segmented into Offline Channel and E-Commerce. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Chanel S.A.
• The Procter and Gamble Company
• Coty, Inc.
• Shiseido Company Limited
• Revlon, Inc. (MacAndrews & Forbes)
• The Estee Lauder Companies, Inc.
• L'Oreal S.A.
• Avon Products, Inc. (Natura &Co Holding S.A.)
• KOSE Corporation
• Mary Kay Inc.

Europe Mascara Market Report Segmentation

By Category (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Regular
• Waterproof / Water-resistant

By Product Type (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Volumizing
• Lengthening
• Curling

By Distribution Channel (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Offline Channel
• E-Commerce

By Country (Volume, Million Units (6-12ML), USD Billion, 2020-31)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe