Europe Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (Business to Business, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), By Country and Growth Forecast, 2023

Europe Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (Business to Business, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), By Country and Growth Forecast, 2023 - 2030

The Europe Malted Milk Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 392.6 hundred tonnes, showcasing a growth of 5.7% (2019-2022).

Malted milk's traditional application lies in preparing beverages, most notably malted milkshakes. The combination of malted powder with milk creates a unique taste profile that has become a favorite in the beverage industry. Malted milkshakes are widely enjoyed in cafes and ice cream parlors and as homemade treats. The versatility of malted milk extends to the bakery and confectionery sector. Bakers leverage malted milk powder to enhance the flavor and texture of various products, including cookies, cakes, and bread. Adding malted milk imparts a subtle sweetness and a distinctive malty undertone, elevating the overall sensory experience of baked goods.

Furthermore, it has become useful in various dairy derivatives, like flavored milk, yogurt, and ice cream. The powder's ability to impart a rich, caramel-like flavor makes it an attractive ingredient for dairy manufacturers looking to diversify their product offerings and cater to evolving consumer tastes. Malted milk has transcended its conventional uses and made inroads into savory culinary applications. Chefs and food innovators are incorporating malted milk powder into sauces, marinades, and glazes, adding a unique depth of flavor to a wide array of dishes.

With its historical roots in infant nutrition, malted milk continues to be utilized in formulating nutritional supplements. They combine essential nutrients from malted barley and the goodness of milk, positioning these supplements as convenient and wholesome dietary options. Evolving consumer preferences, characterized by a growing demand for natural and wholesome ingredients, have fueled the resurgence of malted milk. Consumers increasingly seek products with clean labels and recognizable components, making malted milk an attractive choice due to its simple and natural composition.

Germany's high smartphone penetration aligns with the trend of mobile commerce. Malted milk brands can optimize their online platforms for mobile users, capturing the attention of German consumers who prefer shopping through their mobile devices. Malted milk brands are leveraging the rise in internet usage to engage directly with German consumers. Through social media, websites, and online promotions, brands can build a closer relationship with consumers, share product information, and gather valuable feedback. The internet facilitates seamless product launches and promotions for malted milk brands. Through digital campaigns and online events, brands can introduce new variants, limited editions, and special promotions to capture the attention of the German market. Due to the aforementioned factors the market growth will drive in this region.

The Germany market dominated the Europe Malted Milk Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $196.2 Million by 2030. The UK market is exhibiting a CAGR of 4.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 6.1% during (2023 - 2030).

Based on Source, the market is segmented into Barley, Rye and Wheat. Based on Distribution Channel, the market is segmented into Business to Business, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Nestle S.A.
• GlaxoSmithKline PLC
• Briess Malt & Ingredients Co.
• Muntons plc
• Unilever PLC
• Insta Foods
• The Hain Celestial Group, Inc.
• King Arthur Flour Company, Inc.
• Crisp Malt (Richardson International Limited)
• Food & Biotech Engineers India Pvt. Ltd.

Europe Malted Milk Market Report Segmentation

By Source (Volume, Hundred Tonnes, USD Billion, 2019-2030)

• Barley
• Rye
• Wheat

By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2019-2030)

• Business to Business
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Sales Channels

By Country (Volume, Hundred Tonnes, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe