Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030

Europe Liquid Detergent Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Application (Laundry, and Dish Washing), By End-use (Residential, and Commercial), By Sales Channel, By Country and Growth Forecast, 2023 - 2030


The Europe Liquid Detergent Market would witness market growth of 5.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,432.7 Kilo Tonnes, showcasing a growth of 7.2% (2019-2022).

This detergent is suitable for cleaning various household surfaces, including countertops, floors, tiles, and bathroom fixtures. It effectively cuts through grease, grime, and dirt, leaving surfaces clean and shiny. Some detergents are formulated specifically for dishwashing, offering powerful grease-cutting properties to remove food residues and grease from dishes, utensils, and cookware.

Additionally, this detergent can be used for cleaning vehicles, including cars, trucks, motorcycles, and bicycles. Diluted in water, it helps remove dirt, road grime, and contaminants from vehicle surfaces, leaving them clean and shiny. This detergent is versatile enough for general cleaning tasks around the house, such as mopping floors, wiping furniture, and cleaning appliances. Its ability to dissolve in water makes it suitable for various cleaning applications.

As disposable income levels rise across Europe, consumers have more financial flexibility for discretionary spending. This often leads to increased expenditures on lifestyle-enhancing products, including these detergents. Eurostat reported that in 2022, the European Union's gross household-adjusted disposable income reached €11,586 billion, constituting approximately 73.3% of the gross domestic product (GDP). Among the EU member states, France contributed the largest share to the gross household-adjusted disposable income, accounting for 18.3%, followed by Italy with 13.0%. Therefore, increasing disposable income in the region is driving the growth of the market.

The Germany market dominated the Europe Liquid Detergent Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,199.8 million by 2030. The UK market is exhibiting a CAGR of 4.3% during (2023 - 2030). Additionally, The France market would experience a CAGR of 6.1% during (2023 - 2030).

Based on Nature, the market is segmented into Conventional, and Organic. Based on Application, the market is segmented into Laundry, and Dish Washing. Based on End-use, the market is segmented into Residential, and Commercial. Based on Sales Channel, the market is segmented into Supermarket & Hypermarket, Departmental & Convenience Stores, Online Sales Channels, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • The Procter and Gamble Company
  • Church & Dwight Co., Inc.
  • Henkel AG & Company, KGaA
  • Unilever PLC
  • S. C. Johnson & Son, Inc.
  • Kao Corporation
  • Jyothy Laboratories Ltd.
  • Godrej Consumer Products Ltd. (Godrej Group)
  • Amway Corporation
  • Lion Corporation
Europe Liquid Detergent Market Report Segmentation

By Nature (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Conventional
  • Organic
By Application (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Laundry
  • Dish Washing
By End-use (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Residential
  • Commercial
By Sales Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Supermarket & Hypermarket
  • Departmental & Convenience Stores
  • Online Sales Channels
  • Others
By Country (Volume, Kilo Tonnes, USD Billion, 2019-2030)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Liquid Detergent Market, by Nature
1.4.2 Europe Liquid Detergent Market, by Application
1.4.3 Europe Liquid Detergent Market, by End-use
1.4.4 Europe Liquid Detergent Market, by Sales Channel
1.4.5 Europe Liquid Detergent Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Jan – 2023, Dec) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. Europe Liquid Detergent Market, By Nature
5.1 Europe Conventional Market, By Country
5.2 Europe Organic Market, By Country
Chapter 6. Europe Liquid Detergent Market, By Application
6.1 Europe Laundry Market, By Country
6.2 Europe Dish Washing Market, By Country
Chapter 7. Europe Liquid Detergent Market, By End-use
7.1 Europe Residential Market, By Country
7.2 Europe Commercial Market, By Country
Chapter 8. Europe Liquid Detergent Market, By Sales Channel
8.1 Europe Supermarket & Hypermarket Market, By Country
8.2 Europe Departmental & Convenience Stores Market, By Country
8.3 Europe Online Sales Channels Market, By Country
8.4 Europe Others Market, By Country
Chapter 9. Europe Liquid Detergent Market, By Country
9.1 Germany Liquid Detergent Market
9.1.1 Germany Liquid Detergent Market, By Nature
9.1.2 Germany Liquid Detergent Market, By Application
9.1.3 Germany Liquid Detergent Market, By End-use
9.1.4 Germany Liquid Detergent Market, By Sales Channel
9.2 UK Liquid Detergent Market
9.2.1 UK Liquid Detergent Market, By Nature
9.2.2 UK Liquid Detergent Market, By Application
9.2.3 UK Liquid Detergent Market, By End-use
9.2.4 UK Liquid Detergent Market, By Sales Channel
9.3 France Liquid Detergent Market
9.3.1 France Liquid Detergent Market, By Nature
9.3.2 France Liquid Detergent Market, By Application
9.3.3 France Liquid Detergent Market, By End-use
9.3.4 France Liquid Detergent Market, By Sales Channel
9.4 Russia Liquid Detergent Market
9.4.1 Russia Liquid Detergent Market, By Nature
9.4.2 Russia Liquid Detergent Market, By Application
9.4.3 Russia Liquid Detergent Market, By End-use
9.4.4 Russia Liquid Detergent Market, By Sales Channel
9.5 Spain Liquid Detergent Market
9.5.1 Spain Liquid Detergent Market, By Nature
9.5.2 Spain Liquid Detergent Market, By Application
9.5.3 Spain Liquid Detergent Market, By End-use
9.5.4 Spain Liquid Detergent Market, By Sales Channel
9.6 Italy Liquid Detergent Market
9.6.1 Italy Liquid Detergent Market, By Nature
9.6.2 Italy Liquid Detergent Market, By Application
9.6.3 Italy Liquid Detergent Market, By End-use
9.6.4 Italy Liquid Detergent Market, By Sales Channel
9.7 Rest of Europe Liquid Detergent Market
9.7.1 Rest of Europe Liquid Detergent Market, By Nature
9.7.2 Rest of Europe Liquid Detergent Market, By Application
9.7.3 Rest of Europe Liquid Detergent Market, By End-use
9.7.4 Rest of Europe Liquid Detergent Market, By Sales Channel
Chapter 10. Company Profiles
10.1 Jyothy Laboratories Ltd.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.2 The Procter and Gamble Company
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Geographical Expansions:
10.2.6 SWOT Analysis
10.3 Amway Corporation
10.3.1 Company Overview
10.3.2 SWOT Analysis
10.4 Lion Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Product and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Church and Dwight Co., Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.6 SWOT Analysis
10.6 Henkel AG & Company, KGaA
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.6.5.3 Acquisition and Mergers:
10.6.6 SWOT Analysis
10.7 Unilever PLC
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.5.2 Acquisition and Mergers:
10.7.6 SWOT Analysis
10.8 S. C. Johnson & Son, Inc.
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Godrej Consumer Products Ltd. (Godrej Group)
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Recent strategies and developments:
10.9.4.1 Product Launches and Product Expansions:
10.10. Kao Corporation
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:
10.10.6 SWOT Analysis

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