Europe Internet of Behaviors Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Small & Medium Enterprises (SMEs) and Large Enterprises), By Industry, By Application, By Country and Growth Forecast, 2023 - 2030

Europe Internet of Behaviors Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Small & Medium Enterprises (SMEs) and Large Enterprises), By Industry, By Application, By Country and Growth Forecast, 2023 - 2030


The Europe Internet of Behaviors Market would witness market growth of 22.4% CAGR during the forecast period (2023-2030).

The IoB platform enables each business to get to know its clientele. For instance, IoB connects every smartphone in the program, enabling users to log their errors and receive visual suggestions for enhancing their swings and strokes. Device connectivity expands beyond the Internet of Things (IoT) and creates significant new data. Utilizing the IoB also empowers people to make decisions and improves procedural efficiency. As an illustration, businesses use the Internet of Behaviors to collect crucial data about consumers for brand promotion, application development, and advertising, among other things.

Due to the demand for consumer preference models produced by IoB applications, the expanding trend of e-commerce is also projected to propel the expansion of the market. For instance, to enhance the likelihood that a user would make a purchase, Amazon.com, Inc. predicts what product a user could search for next using user behavior models and presents it in the recommendation section. The rise in the e-commerce industry in the region has enabled increased use of digital solutions.

The market has drawn significant interest from Europe as well. Tourism's economic, employment, social, and environmental ramifications make it a significant industry in the EU. Statistics on tourism are used to monitor the EU's sustainable and regional development programs and tourist policies. In 2021, 56% of EU citizens who were 15 or older are projected to have participated in personal tourism or made at least one trip for personal travel. With 114 million hotel stays or 19% of all hotel nights in the EU, Spain was the most preferred EU destination for foreign visitors in 2021. Italy (106 million nights) came second among EU countries for foreign visitors in 2021, ahead of Croatia, Greece, and France. Over two-thirds of all the nights spent by non-residents in the EU were divided among these five nations.

Additionally, digitalization has become an important part of regional businesses. Artificial intelligence, digital technologies, and automation are heavily used by businesses in Germany. The nation remains Europe's largest consumer market, accounting for 83.2 million people, or over 19 percent of the EU-27 population. The nation has the greatest GDP in all of Europe, as well as one of the biggest total purchasing powers. Ninety-five percent of people with internet access in Germany who are 16 years old or older make online purchases of products and services. In 2022, it's anticipated that e-commerce sales will expand by 12 percent to reach EUR 111 billion. The increasing tourism and digitalization have made brand promotion and digital marketing important enabling tools that foster growth for these sectors. Therefore, IoB usage will see a rapid surge in this region, thereby boosting the development of the market.

The Germany market dominated the Europe Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $117,036.4 million by 2030. The UK market is registering a CAGR of 21.4% during (2023 - 2030). Additionally, The France market would witness a CAGR of 23.3% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.

Scope of the Study

Market Segments covered in the Report:

By Enterprise Size
  • Small & Medium Enterprises (SMEs)
  • Large Enterprises
By Industry
  • BFSI
  • Media & Entertainment
  • Retail & e-Commerce
  • Telecom & IT
  • Power
  • Healthcare
  • Manufacturing
  • Others
By Application
  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Aware, Inc.
  • Alteryx, Inc.
  • Vertica Systems (OpenText Corporation)
  • NICE Ltd.
  • NuData Security Inc. (Mastercard, Inc.)
  • Riverbed Technology, Inc. (Thoma Bravo)
  • Coveo Solutions Inc
  • Cognitive Scale Inc. (Tecnotree Corporation)
  • Capillary Technologies India Limited
  • Sweet Analytics Limited
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Internet of Behaviors Market, by Enterprise Size
1.4.2 Europe Internet of Behaviors Market, by Industry
1.4.3 Europe Internet of Behaviors Market, by Application
1.4.4 Europe Internet of Behaviors Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Strategies deployed in Internet of Behaviours Market
Chapter 5. Europe Internet of Behaviors Market by Enterprise Size
5.1 Europe Small & Medium Enterprises (SMEs) Market by Country
5.2 Europe Large Enterprises Market by Country
Chapter 6. Europe Internet of Behaviors Market by Industry
6.1 Europe BFSI Market by Country
6.2 Europe Media & Entertainment Market by Country
6.3 Europe Retail & e-Commerce Market by Country
6.4 Europe Telecom & IT Market by Country
6.5 Europe Power Market by Country
6.6 Europe Healthcare Market by Country
6.7 Europe Manufacturing Market by Country
6.8 Europe Others Market by Country
Chapter 7. Europe Internet of Behaviors Market by Application
7.1 Europe Advertising Campaign Market by Country
7.2 Europe Digital Marketing Market by Country
7.3 Europe Content Delivery Market by Country
7.4 Europe Brand Promotion Market by Country
7.5 Europe Others Market by Country
Chapter 8. Europe Internet of Behaviors Market by Country
8.1 Germany Internet of Behaviors Market
8.1.1 Germany Internet of Behaviors Market by Enterprise Size
8.1.2 Germany Internet of Behaviors Market by Industry
8.1.3 Germany Internet of Behaviors Market by Application
8.2 UK Internet of Behaviors Market
8.2.1 UK Internet of Behaviors Market by Enterprise Size
8.2.2 UK Internet of Behaviors Market by Industry
8.2.3 UK Internet of Behaviors Market by Application
8.3 France Internet of Behaviors Market
8.3.1 France Internet of Behaviors Market by Enterprise Size
8.3.2 France Internet of Behaviors Market by Industry
8.3.3 France Internet of Behaviors Market by Application
8.4 Russia Internet of Behaviors Market
8.4.1 Russia Internet of Behaviors Market by Enterprise Size
8.4.2 Russia Internet of Behaviors Market by Industry
8.4.3 Russia Internet of Behaviors Market by Application
8.5 Spain Internet of Behaviors Market
8.5.1 Spain Internet of Behaviors Market by Enterprise Size
8.5.2 pain Internet of Behaviors Market by Industry
8.5.3 Spain Internet of Behaviors Market by Application
8.6 Italy Internet of Behaviors Market
8.6.1 Italy Internet of Behaviors Market by Enterprise Size
8.6.2 Italy Internet of Behaviors Market by Industry
8.6.3 Italy Internet of Behaviors Market by Application
8.7 Rest of Europe Internet of Behaviors Market
8.7.1 Rest of Europe Internet of Behaviors Market by Enterprise Size
8.7.2 Rest of Europe Internet of Behaviors Market by Industry
8.7.3 Rest of Europe Internet of Behaviors Market by Application
Chapter 9. Company Profiles
9.1 Coveo Solutions Inc
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Research & Development Expenses
9.1.4 Recent strategies and developments:
9.1.4.1 Product Launches and Product Expansions:
9.1.4.2 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Cognitive Scale Inc. (Tecnotree Corporation)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Research & Development Expenses
9.2.5 SWOT Analysis
9.3 Capillary Technologies India Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Recent strategies and developments:
9.3.3.1 Product Launches and Product Expansions:
9.3.3.2 Acquisition and Mergers:
9.3.4 SWOT Analysis
9.4 Sweet Analytics Limited
9.4.1 Company Overview
9.4.2 SWOT Analysis
9.5 OpenText Corporation (Vertica)
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Product Type and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Aware, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Alteryx, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Acquisition and Mergers:
9.7.6 SWOT Analysis
9.8 NICE Ltd.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expenses
9.8.5 SWOT Analysis
9.8.6 SWOT Analysis: NICE Ltd.
9.9 NuData Security Inc. (Mastercard, Inc.)
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 SWOT Analysis
9.9.5 SWOT Analysis: NuData Security Inc.
9.10. Riverbed Technology, Inc. (Thoma Bravo)
9.10.1 Company Overview
9.10.2 SWOT Analysis
9.10.3 SWOT Analysis: Riverbed Technology, Inc.
Chapter 10. Winning Imperatives for Europe Internet of Behavior Market

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