Europe Immersive Analytics Market Size, Share & Industry Trends Analysis Report

Europe Immersive Analytics Market Size, Share & Industry Trends Analysis Report By Offering (Hardware (AR/VR/MR Headset, Displays, Sensors & Controllers, and Others), Solution, and Services), By End-Use, By Country and Growth Forecast, 2023 - 2030


The Europe Immersive Analytics Market would witness market growth of 47.3% CAGR during the forecast period (2023-2030).

Immersive analytics can be used to visualize and analyze data produced by sensors and other Internet of Things (IoT) devices as a result of the IoT's growing reach. Businesses could gain real-time information about their operations as a result, which could help them make better decisions based on the data. They can gather information from sensors embedded in various objects, such as appliances, vehicles, wearables, and industrial equipment. This data provides a foundation for immersive experiences by providing real-time information about the physical environment. The blending of IoT with immersive analytics has the potential to completely change how businesses and organizations operate.

A growing demand for advanced analytics tools that can deliver actionable insights is being driven by the increasing amount and complexity of data that is being produced. One method that uses AR and VR technologies to give people an immersive experience while they explore and analyze data is immersive analytics. Users can acquire a deeper understanding of patterns, trends, and correlations that may not be immediately obvious in a 2D interface by seeing data in a 3D format, which improves decision-making.

The European Commission (EC) is supporting innovation and study towards the creation of a European immersive technology ecosystem to defend European ideals. New, useful tools are made available for immersive analytics by technological breakthroughs in fields like 5G/6G, data, edge computing, artificial intelligence, and cloud computing. The EC is also fostering cross-fertilization between domains and disciplines, with an emphasis on businesses and SMEs, to aid Europe in becoming a force in immersive technology. As a result, the market's growth prospects will improve in the years to come due to the quick integration of immersive technology in the region, which will demand more immersive analytics.

The Germany market dominated the Europe Immersive Analytics Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $867.9 million by 2030. The UK market is showcasing a CAGR of 46% during (2023 - 2030). Additionally, The France market would experience a CAGR of 48.4% during (2023 - 2030).

Based on Offering, the market is segmented into Hardware (AR/VR/MR Headset, Displays, Sensors & Controllers, and Others), Solution, and Services. Based on End-Use, the market is segmented into Healthcare, Government & Defense, Automotive & Transportation, Construction, Media & Entertainment, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, IBM Corporation, Accenture PLC, Google LLC (Alphabet Inc.), SAP SE, Meta Platforms, Inc., HTC Corporation, HP, Inc., Tibco Software, Inc. (Vista Equity Partners), and Magic Leap, Inc.

Scope of the Study

Market Segments covered in the Report:

By Offering
  • Hardware
  • AR/VR/MR Headset
  • Displays
  • Sensors & Controllers
  • Others
  • Solution
  • Services
By End-Use
  • Healthcare
  • Government & Defense
  • Automotive & Transportation
  • Construction
  • Media & Entertainment
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Microsoft Corporation
  • IBM Corporation
  • Accenture PLC
  • Google LLC (Alphabet Inc.)
  • SAP SE
  • Meta Platforms, Inc.
  • HTC Corporation
  • HP, Inc.
  • Tibco Software, Inc. (Vista Equity Partners)
  • Magic Leap, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Immersive Analytics Market, by Offering
1.4.2 Europe Immersive Analytics Market, by End-Use
1.4.3 Europe Immersive Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2019, Dec – 2023, Jun) Leading Players
Chapter 4. Europe Immersive Analytics Market by Offering
4.1 Europe Hardware Market by Country
4.2 Europe Immersive Analytics Market by Hardware Type
4.2.1 Europe AR/VR/MR Headset Market by Country
4.2.2 Europe Displays Market by Country
4.2.3 Europe Sensors & Controllers Market by Country
4.2.4 Europe Others Market by Country
4.3 Europe Solution Market by Country
4.4 Europe Services Market by Country
Chapter 5. Europe Immersive Analytics Market by End-use
5.1 Europe Healthcare Market by Country
5.2 Europe Government & Defense Market by Country
5.3 Europe Automotive & Transportation Market by Country
5.4 Europe Construction Market by Country
5.5 Europe Media & Entertainment Market by Country
5.6 Europe Others Market by Country
Chapter 6. Europe Immersive Analytics Market by Country
6.1 Germany Immersive Analytics Market
6.1.1 Germany Immersive Analytics Market by Offering
6.1.1.1 Germany Immersive Analytics Market by Hardware Type
6.1.2 Germany Immersive Analytics Market by End-use
6.2 UK Immersive Analytics Market
6.2.1 UK Immersive Analytics Market by Offering
6.2.1.1 UK Immersive Analytics Market by Hardware Type
6.2.2 UK Immersive Analytics Market by End-use
6.3 France Immersive Analytics Market
6.3.1 France Immersive Analytics Market by Offering
6.3.1.1 France Immersive Analytics Market by Hardware Type
6.3.2 France Immersive Analytics Market by End-use
6.4 Russia Immersive Analytics Market
6.4.1 Russia Immersive Analytics Market by Offering
6.4.1.1 Russia Immersive Analytics Market by Hardware Type
6.4.2 Russia Immersive Analytics Market by End-use
6.5 Spain Immersive Analytics Market
6.5.1 Spain Immersive Analytics Market by Offering
6.5.1.1 Spain Immersive Analytics Market by Hardware Type
6.5.2 Spain Immersive Analytics Market by End-use
6.6 Italy Immersive Analytics Market
6.6.1 Italy Immersive Analytics Market by Offering
6.6.1.1 Italy Immersive Analytics Market by Hardware Type
6.6.2 Italy Immersive Analytics Market by End-use
6.7 Rest of Europe Immersive Analytics Market
6.7.1 Rest of Europe Immersive Analytics Market by Offering
6.7.1.1 Rest of Europe Immersive Analytics Market by Hardware Type
6.7.2 Rest of Europe Immersive Analytics Market by End-use
Chapter 7. Company Profiles
7.1 Microsoft Corporation
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 IBM Corporation
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Regional & Segmental Analysis
7.2.4 Research & Development Expenses
7.2.5 Recent strategies and developments:
7.2.5.1 Partnerships, Collaborations, and Agreements:
7.2.5.2 Product Launches and Product Expansions:
7.2.6 SWOT Analysis
7.3 Accenture PLC
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expenses
7.3.5 Recent strategies and developments:
7.3.5.1 Acquisition and Mergers:
7.3.6 SWOT Analysis
7.4 Google LLC (Alphabet Inc.)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expense
7.4.5 Recent strategies and developments:
7.4.5.1 Partnerships, Collaborations, and Agreements:
7.4.5.2 Product Launches and Product Expansions:
7.4.6 SWOT Analysis
7.5 SAP SE
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 Recent strategies and developments:
7.5.5.1 Partnerships, Collaborations, and Agreements:
7.5.5.2 Product Launches and Product Expansions:
7.5.5.3 Acquisition and Mergers:
7.5.6 SWOT Analysis
7.6 Meta Platforms, Inc.
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segment and Regional Analysis
7.6.4 Research & Development Expense
7.6.5 Recent strategies and developments:
7.6.5.1 Partnerships, Collaborations, and Agreements:
7.6.5.2 Product Launches and Product Expansions:
7.6.5.3 Acquisition and Mergers:
7.6.6 SWOT Analysis
7.7 HTC Corporation
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.7.5 Recent strategies and developments:
7.7.5.1 Partnerships, Collaborations, and Agreements:
7.7.5.2 Product Launches and Product Expansions:
7.8 HP, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expenses
7.8.5 Recent strategies and developments:
7.8.5.1 Product Launches and Product Expansions:
7.8.5.2 Acquisition and Mergers:
7.9 Tibco Software, Inc. (Vista Equity Partners)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Product Launches and Product Expansions:
7.9.2.2 Acquisition and Mergers:
7.10. Magic Leap, Inc.
7.10.1 Company Overview
7.10.2 Recent strategies and developments:
7.10.2.1 Partnerships, Collaborations, and Agreements:
7.10.2.2 Product Launches and Product Expansions:

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