Europe Home Fragrance Market Size, Share & Industry Trends Analysis Report

Europe Home Fragrance Market Size, Share & Industry Trends Analysis Report By Product (Sprays, Scented Candles, Essential Oils, Incense Sticks and Others), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030


The Europe Home Fragrance Market would witness market growth of 7.8% CAGR during the forecast period (2023-2030).

In the market, essential oils are growing in popularity as people look for natural and holistic products. Many believe essential oils are therapeutic and can aid in promoting well-being and relaxation. Additionally, customers seek out distinctive and cutting-edge scents in home fragrance items. As a result, businesses are creating fresh and unique smell combinations to set their products apart from the competition. Some businesses combine unusual fragrances like coffee and leather to produce a distinctive and alluring fragrance profile.

The development of goods that are compatible with smart home technologies is an emerging trend in the market. For instance, some businesses are creating aroma diffusers that can be operated by a smartphone app, enabling users to schedule fragrance delivery and change the scent intensity. For instance, Air Wick introduced a new Bluetooth-enabled scented oil diffuser in March 2020 that can be used with an iPhone.

The goal of the federal government of Germany is to build enough affluent, environmentally friendly, and barrier-free housing. The 190 proposals from the Affordable Housing Alliance are meant to significantly increase the amount of new housing being built in Germany. In Germany, 400,000 apartments are expected to be built annually, 100,000 of which would receive social and financial subsidies. Hence with the government's initiatives to increase and provide affordable housing, the demand and need for various home decor products like home fragrances will surge as they assist in creating a more appealing and welcoming environment. Thus, above mentioned factors are aiding the market growth in the region.

The Germany market dominated the Europe Home Fragrance Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,403.9 million by 2030. The UK market is exhibiting a CAGR of 6.9% during (2023 - 2030). Additionally, The France market would experience a CAGR of 8.6% during (2023 - 2030).

Based on Product, the market is segmented into Sprays, Scented Candles, Essential Oils, Incense Sticks and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Store, Online, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.

Scope of the Study

Market Segments covered in the Report:

By Product
  • Sprays
  • Scented Candles
  • Essential Oils
  • Incense Sticks
  • Others
By Distribution Channel
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Store
  • Online
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Seda France, Inc.
  • Newell Brands, Inc.
  • Bath & Body Works
  • NEST Fragrances
  • S. C. Johnson & Son, Inc.
  • The Estee Lauder Companies, Inc.
  • The Procter and Gamble Company
  • Reckitt Benckiser Group PLC
  • Bougie et Senteur
  • Scentair Technologies, Inc.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Home Fragrance Market, by Product
1.4.2 Europe Home Fragrance Market, by Distribution Channel
1.4.3 Europe Home Fragrance Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.2.4 Geographical Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2021, Feb – 2023, Jun) Leading Players
Chapter 4. Europe Home Fragrance Market by Product
4.1 Europe Sprays Market by Country
4.2 Europe Scented Candles Market by Country
4.3 Europe Essential Oils Market by Country
4.4 Europe Incense Sticks Market by Country
4.5 Europe Others Market by Country
Chapter 5. Europe Home Fragrance Market by Distribution Channel
5.1 Europe Supermarkets & Hypermarkets Market by Country
5.2 Europe Convenience Stores Market by Country
5.3 Europe Specialty Store Market by Country
5.4 Europe Online Market by Country
5.5 Europe Others Market by Country
Chapter 6. Europe Home Fragrance Market by Country
6.1 Germany Home Fragrance Market
6.1.1 Germany Home Fragrance Market by Product
6.1.2 Germany Home Fragrance Market by Distribution Channel
6.2 UK Home Fragrance Market
6.2.1 UK Home Fragrance Market by Product
6.2.2 UK Home Fragrance Market by Distribution Channel
6.3 France Home Fragrance Market
6.3.1 France Home Fragrance Market by Product
6.3.2 France Home Fragrance Market by Distribution Channel
6.4 Russia Home Fragrance Market
6.4.1 Russia Home Fragrance Market by Product
6.4.2 Russia Home Fragrance Market by Distribution Channel
6.5 Spain Home Fragrance Market
6.5.1 Spain Home Fragrance Market by Product
6.5.2 Spain Home Fragrance Market by Distribution Channel
6.6 Italy Home Fragrance Market
6.6.1 Italy Home Fragrance Market by Product
6.6.2 Italy Home Fragrance Market by Distribution Channel
6.7 Rest of Europe Home Fragrance Market
6.7.1 Rest of Europe Home Fragrance Market by Product
6.7.2 Rest of Europe Home Fragrance Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Newell Brands, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Geographical Expansions:
7.2 The Estee Lauder Companies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Product Launches and Product Expansions:
7.3 The Procter and Gamble Company
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.4 Reckitt Benckiser Group PLC
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.5 S. C. Johnson & Son, Inc.
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.6 Scentair Technologies, Inc.
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Product Launches and Product Expansions:
7.6.2.2 Acquisition and Mergers:
7.7 Bath & Body Works
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.7.2.2 Geographical Expansions:
7.8 NEST Fragrances
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 Seda France, Inc.
7.9.1 Company Overview
7.10. Bougie et Senteur
7.10.1 Company Overview

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