Europe Hair Serum Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Sales Channel (Offline, and Online), By Product Type (Hair Treatment Serum, and Hair Styling Serum) By Country and Growth Forecast, 2023 - 2030

Europe Hair Serum Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Sales Channel (Offline, and Online), By Product Type (Hair Treatment Serum, and Hair Styling Serum) By Country and Growth Forecast, 2023 - 2030

The Europe Hair Serum Market would witness market growth of 6.7% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 13,223.7 thousand units (100 ml), showcasing a growth of 6.7% (2019-2022).

Offline sales channels encompass brick-and-mortar stores, salons, and beauty counters, offering a tactile and interactive shopping experience that online platforms often lack. Customers visiting physical stores benefit from hands-on product demonstrations, expert recommendations from trained professionals, and the opportunity to sample serums before purchase, enhancing their confidence in product efficacy. Therefore, the France market purchased 1,335.2 thousand units (100 ml) of hair serum through offline mode in 2022.

The Germany market dominated the Europe Hair Serum Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $141.7 Million by 2030. The UK market is exhibiting a CAGR of 5.7% during (2023 - 2030). Additionally, The France market would experience a CAGR of 7.5% during (2023 - 2030).

Hair serum is often used to enhance the shine and luster of the hair, giving it a healthy and radiant appearance. The light-reflecting ingredients in hair serum help to create a glossy finish, making the hair appear vibrant and well-conditioned. Dryness and dehydration can lead to dull, brittle hair. Hair serum is adopted to moisturize and hydrate the hair, restoring its natural moisture balance and improving its overall condition. Serums containing nourishing oils and vitamins help to replenish moisture and prevent dryness, leaving the hair soft, smooth, and hydrated.

Moreover, hair serum is adopted for its reparative and protective properties, particularly for damaged or fragile hair. Certain serums contain ingredients that help repair and strengthen the hair structure, reducing breakage, split ends, and other forms of damage. Regular use of hair serum can help protect the hair from environmental stressors and maintain its health and integrity.

European consumers are increasingly health-conscious and aware of the importance of personal care and hygiene. A growing emphasis on self-care, wellness, and preventive healthcare practices drives demand for a wide range of personal care products, including hair and hygiene products. Thus, the expansion of the personal care industry in Europe is propelling the market’s growth.

Based on Nature, the market is segmented into Conventional, and Organic. Based on Sales Channel, the market is segmented into Offline, and Online. Based on Product Type, the market is segmented into Hair Treatment Serum, and Hair Styling Serum. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Henkel AG & Company, KGaA
• HerStyler
• Kao Corporation
• L'Oréal S.A.
• The Procter and Gamble Company
• Unilever PLC
• Natura & Co Holding S.A.
• Giovanni Cosmetics, Inc.
• John Paul Mitchell Systems
• Revlon, Inc. (MacAndrews & Forbes)

Europe Hair Serum Market Report Segmentation

By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Conventional
• Organic

By Sales Channel (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Offline
• Online

By Product Type (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Hair Treatment Serum
• Hair Styling Serum

By Country (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe