Europe In-Game Advertising Market Size, Share & Industry Trends Analysis Report By Device Type (PC/Laptop, and Smartphone/Tablet), By Type (Static Ads, Dynamic Ads, and Averaging), By Country and Growth Forecast, 2022 - 2028

Europe In-Game Advertising Market Size, Share & Industry Trends Analysis Report By Device Type (PC/Laptop, and Smartphone/Tablet), By Type (Static Ads, Dynamic Ads, and Averaging), By Country and Growth Forecast, 2022 - 2028

The Europe In-Game Advertising Market would witness market growth of 9.9% CAGR during the forecast period (2022-2028).

In-game advertising is a monetization strategy employed by game developers to boost the games' profitability. Game creators make money and are compensated for displaying mobile game advertisements to its customers. Currently, the significant number of gamers are satisfied with the ad-supported model of gaming. Enhanced access to the internet and smartphones, as well as increased hours invested by the younger generation on phones and other smart devices, retain the significant potential for the growth of the in-game advertising market in developing economies in the coming years.

Developers can incorporate a variety of mobile game advertising tactics and ad formats into the games to increase ad income, including rewarded video commercials, offer wall ads, and interstitial ads. Ads get to be a part of the user experience in this way, which can assist better app engagement and retention rates.

Germany is a preferred destination for innovative start-ups, due to a winning combination of cheap costs, strong infrastructure, and a vast talent pool for multinational gaming companies. Germany is Europe's largest gaming market, with millions of active gamers, and has seen a larger increase in online games in comparison to any other European country. With its highly qualified foreign workforce, state-of-the-art IT infrastructure, government assistance, and various gaming industry events, the country attracts gaming enterprises.

Gaming and associated services are a significant industry in Germany, with revenues much exceeding those of, the film industry. In recent times, in-game transactions have surpassed simple single-game payments. As the number of smartphones in Germany grows, so does the demand for mobile games, creating entirely new client segments. Therefore, due to increasing talented workforce in the gaming companies, the regional In-Game Advertising market is expected to grow in the forecast period.

The Germany market dominated the Europe In-Game Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $795.8 million by 2028. The UK market is poised to grow a CAGR of 9% during (2022 - 2028). Additionally, The France market is exhibiting a CAGR of 10.7% during (2022 - 2028).

Based on Device Type, the market is segmented into PC/Laptop, and Smartphone/Tablet. Based on Type, the market is segmented into Static Ads, Dynamic Ads, and Averaging. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC, Electronic Arts, Inc., Activision Blizzard, Inc., ironSource Ltd., WPP Plc, Motive Interactive, Inc., Playwire LLC, RapidFire, Inc., and Anzu Virtual Reality Ltd.

Scope of the Study

Market Segments covered in the Report:

By Device Type

• PC/Laptop
• Smartphone/Tablet

• Static Ads
• Dynamic Ads
• Advergaming

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

• Google LLC
• Electronic Arts, Inc.
• Activision Blizzard, Inc.
• ironSource Ltd.
• WPP Plc
• Motive Interactive, Inc.
• Playwire LLC
• RapidFire, Inc.
• Anzu Virtual Reality Ltd.

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