Europe Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

Europe Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

The Europe Eye Makeup Market would witness market growth of 5.6% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,142 million by 2031. The UK market is exhibiting a CAGR of 4.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 6.7% during (2024 - 2031).

The expansion of this market is being driven by a number of significant causes, one of the most important of which is the influence of social media. Platforms like Instagram, YouTube, and TikTok have transformed how people engage with beauty products, making makeup tutorials, product reviews, and beauty tips easily accessible to a audience.

The convenience of online retail platforms has made it possible for customers to have better access to a wide variety of beauty items, including those from well-known brands as well as those from smaller, more independent businesses. These brands have capitalized on this trend by offering exclusive online collections, personalized product recommendations, and virtual try-on tools that enhance the customer experience.

The pervasive use of e-commerce and social media is partially driving the rapid expansion of Italy' market, which is valued at EUR €12.530 billion. An estimated 50 million individuals, or approximately 85% of the Italian population, are Internet consumers, and nearly 40 million individuals conduct online shopping. Social media platforms like YouTube, Instagram, and TikTok are pivotal in influencing Italian consumers, with 44 million users (75%) actively engaging on these platforms. Italian shoppers often rely on product recommendations, reviews, and tutorials shared on social media to inform their purchasing decisions. This has led to a surge in demand for these products like eyeliners, mascaras, and bold eyeshadow palettes as consumers increasingly turn to e-commerce to explore new beauty trends and purchase their favorite products. Thus, all these developments will aid in the expansion of the market.

Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• NAOS
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Pierre Fabre S.A
• Amway Corporation
• Coty, Inc.

Europe Eye Makeup Market Report Segmentation

By Source

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Product

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow Enhancers
• Other Products

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe