Europe Enterprise Generative AI Market Size, Share & Trends Analysis Report By Component (Software, and Services), By Model Type, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

The Europe Enterprise Generative AI Market would witness market growth of 37.2% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Enterprise Generative AI Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,779.3 million by 2031. The UK market is exhibiting a CAGR of 36% during (2024 - 2031). Additionally, The France market would experience a CAGR of 38.3% during (2024 - 2031).

Generative AI is applied across enterprise functions, enabling businesses to achieve higher productivity levels, operational efficiency, and innovation. One of the most popular applications of generative AI is in content creation, where businesses leverage AI tools to generate text, images, videos, and even audio content. Marketing teams use AI-generated content for website copy, advertisements, social media posts, and product descriptions. This reduces the time spent on manual content creation while maintaining a consistent brand voice across channels.

In addition, generative AI can simulate complex systems or create synthetic datasets for training machine learning models in industries like healthcare, manufacturing, and automotive. This is particularly useful when real-world data is scarce, expensive, or ethically challenging to obtain. In healthcare, for example, generative models can simulate patient data, enabling medical researchers to test algorithms without violating patient privacy.

The growth of AI in Europe, particularly within businesses, fosters a significant transformation in the market. As more businesses across the EU incorporate AI technologies into their operations, the demand for generative AI solutions is expected to increase substantially. In 2023, 8% of EU businesses with 10 or more employees integrated AI technologies into their operations. While larger businesses (30%) are adopting AI more rapidly than small and medium-sized enterprises (SMEs) (7%), the overall trend demonstrates that AI adoption is gaining momentum across the EU. As businesses, particularly large enterprises, increasingly embrace AI solutions to automate tasks, generate content, and optimize operations, the need for generative AI technologies will surge.

Based on Component, the market is segmented into Software, and Services. Based on Model Type, the market is segmented into Text, Image/Video, Code, and Audio. Based on Application, the market is segmented into Marketing & Sales, Customer Service, Product Development, Supply Chain Management, and Other Application. Based on Vertical, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Healthcare, Manufacturing, Media & Entertainment, and Other Vertical. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Accenture PLC
• SAS Institute Inc.
• Google LLC
• Salesforce, Inc.
• Microsoft Corporation
• Adobe, Inc.
• OpenAI, LLC
• IBM Corporation
• NVIDIA Corporation
• Intel Corporation
• SAP SE
• Oracle Corporation

Europe Enterprise Generative AI Market Report Segmentation

By Component

• Software
• Services

By Model Type

• Text
• Image/Video
• Code
• Audio

By Application

• Marketing & Sales
• Customer Service
• Product Development
• Supply Chain Management
• Other Application

By Vertical

• IT & Telecom
• BFSI
• Retail & E-commerce
• Healthcare
• Manufacturing
• Media & Entertainment
• Other Vertical

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe