Europe Digital Gift Card Market Size, Share & Industry Trends Analysis Report By Functional Attribute (Closed-loop Card and Open-loop Card), By End User (Retail and Corporate), By Application, By Country and Growth Forecast, 2022 - 2028
The Europe Digital Gift Card Market would witness market growth of 13.5% CAGR during the forecast period (2022-2028).
Digital cards may assist companies that have both a physical location and an online site in increasing their local presence. For instance, if your brick-and-mortar business is near someone, they may be informed when you have a deal if they use digital cards on the website.
Brand Awareness is a key advantage of digital gift cards. It's extremely likely that the recipient of the gift card has never heard of the company. With a gift card, they may test out your goods and get more understanding of your company. If the receiver like your products, there is a potential that he or she would purchase a comparable gift card for a friend or family member, increasing company recognition.
Gift cards and vouchers were sold as presents in UK retail establishments for around £2.5 billion in 2013, while companies spent another £2.25 billion on them as employee or client incentives. The gift card and voucher sector expanded by 10% in the third quarter of 2014, according to a UKGCVA study. The current market value of the UK industry is £5 billion.
The Germany market dominated the Europe Digital Gift Card Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $48,174.4 Million by 2028.The UK market is anticipated to grow at a CAGR of 12.5% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 14.3% during (2022 - 2028).
Based on Functional Attribute, the market is segmented into Closed-loop Card and Open-loop Card. Based on End User, the market is segmented into Retail and Corporate. Based on Application, the market is segmented into Consumer Goods, Health & Wellness, Restaurants & Bars, Travel & Tourism, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Fiserv, Inc., PayPal Holdings, Inc., Walmart, Inc., Amazon.com, Inc., Target Corporation (Target Brands, Inc.), Loop Commerce, Inc (Synchrony Financial), InComm Payments, and Blackhawk Network Holdings, Inc.
Scope of the Study
Market Segments covered in the Report:
By Functional Attribute
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