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Europe Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Country and Growth Forecast, 2023 - 2030

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from $1,500 170 Pages Knowledge Based Value (KBV) Research January, 2024 KBV18448345
Best Price Guarantee
Price from $1,500
Length 170 Pages
Publisher Knowledge Based Value (KBV) Research
Published Date January, 2024
SKU KBV18448345

Europe Digital Advertising Market Size, Share & Trends Analysis Report By Offering (Solution, and Services), By Platform, By Format (Video, Image, Text, and Others), By Type, By End-user, By Country and Growth Forecast, 2023 - 2030


The Europe Digital Advertising Market would witness market growth of 14.1% CAGR during the forecast period (2023-2030).

The pervasive use of smartphones has emerged as a key driver of digital advertising adoption. Mobile devices are ubiquitous and integral to users' daily lives. As a result, mobile advertising has become a dominant force within the digital landscape. Advertisers leverage mobile platforms to reach consumers in various contexts, whether browsing social media, using apps, or conducting online searches. The mobile-first approach is the cornerstone of effective strategies, reflecting the centrality of smartphones in the modern consumer experience.

Social media platforms, search engines, and other digital spaces continually evolve, providing advertisers with new ways and formats to engage with audiences. Because of the agility of digital platforms, advertisers can experiment with numerous ad formats, creative techniques, and targeting strategies. This adaptability is particularly advantageous in a rapidly changing market, where staying ahead of trends and consumer preferences is essential for sustained success. The seamless integration of e-commerce functionalities into its platforms has driven adoption.

According to the UK Government, with its highly linked supply chains and substantial demand for UK-built cars throughout the region, the European region has benefited the U.K. automotive sector with its varied products, encompassing volume, premium, and niche vehicles. Social media platforms play a crucial role in these advertising for the e-commerce sector in Spain. According to the International Trade Administration, the number of e-commerce consumers in Spain reached 30 million in 2021. eCommerce penetration was estimated at 63%, and internet penetration at 83% in 2021. By 2025, there will be 37 million eCommerce users, a 25% increase. Hence, all these factors will uplift the regional market’s expansion in the coming years.

The Germany market dominated the Europe Digital Advertising Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $68,473.5 million by 2030. The UK market is exhibiting a CAGR of 13.1% during (2023 - 2030). Additionally, The France market would experience a CAGR of 14.9% during (2023 - 2030).

Based on Offering, the market is segmented into Solution, and Services. Based on Platform, the market is segmented into Smartphone, Computer, and Others. Based on Format, the market is segmented into Video, Image, Text, and Others. Based on Type, the market is segmented into Search Advertising, Banner Advertising, Video Advertising, Social Media Advertising, Native Advertising, and Interstitial Advertising. Based on End-user, the market is segmented into Retail, Automotive, Consumer Electronics, Healthcare & Lifesciences, Media & Entertainment, BFSI, Education, IT & Telecommunication, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Adobe, Inc.
  • Amazon Web Services, Inc. (Amazon.com, Inc.)
  • Baidu, Inc.
  • ByteDance Ltd.
  • Publicis Groupe (Epsilon Data Management, LLC)
  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Verizon Communications, Inc.
  • X Corp. (Twitter, Inc.)
Europe Digital Advertising Market Report Segmentation

By Offering
  • Solution
  • Services
By Platform
  • Smartphone
  • Computer
  • Others
By Format
  • Video
  • Image
  • Text
  • Others
By Type
  • Search Advertising
  • Banner Advertising
  • Video Advertising
  • Social Media Advertising
  • Native Advertising
  • Interstitial Advertising
By End-user
  • Retail
  • Automotive
  • Consumer Electronics
  • Healthcare & Lifesciences
  • Media & Entertainment
  • BFSI
  • Education
  • IT & Telecommunication
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Digital Advertising Market, by Offering
1.4.2 Europe Digital Advertising Market, by Platform
1.4.3 Europe Digital Advertising Market, by Format
1.4.4 Europe Digital Advertising Market, by Type
1.4.5 Europe Digital Advertising Market, by End-user
1.4.6 Europe Digital Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Jan – 2023, May) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. Europe Digital Advertising Market by Offering
5.1 Europe Solution Market by Country
5.2 Europe Services Market by Country
Chapter 6. Europe Digital Advertising Market by Platform
6.1 Europe Smartphone Market by Country
6.2 Europe Computer Market by Country
6.3 Europe Others Market by Country
Chapter 7. Europe Digital Advertising Market by Format
7.1 Europe Video Market by Country
7.2 Europe Image Market by Country
7.3 Europe Text Market by Country
7.4 Europe Others Market by Country
Chapter 8. Europe Digital Advertising Market by Type
8.1 Europe Search Advertising Market by Country
8.2 Europe Banner Advertising Market by Country
8.3 Europe Video Advertising Market by Country
8.4 Europe Social Media Advertising Market by Country
8.5 Europe Native Advertising Market by Country
8.6 Europe Interstitial Advertising Market by Country
Chapter 9. Europe Digital Advertising Market by End-user
9.1 Europe Retail Market by Country
9.2 Europe Automotive Market by Country
9.3 Europe Consumer Electronics Market by Country
9.4 Europe Healthcare & Lifesciences Market by Country
9.5 Europe Media & Entertainment Market by Country
9.6 Europe BFSI Market by Country
9.7 Europe Education Market by Country
9.8 Europe IT & Telecommunication Market by Country
9.9 Europe Others Market by Country
Chapter 10. Europe Digital Advertising Market by Country
10.1 Germany Digital Advertising Market
10.1.1 Germany Digital Advertising Market by Offering
10.1.2 Germany Digital Advertising Market by Platform
10.1.3 Germany Digital Advertising Market by Format
10.1.4 Germany Digital Advertising Market by Type
10.1.5 Germany Digital Advertising Market by End-user
10.2 UK Digital Advertising Market
10.2.1 UK Digital Advertising Market by Offering
10.2.2 UK Digital Advertising Market by Platform
10.2.3 UK Digital Advertising Market by Format
10.2.4 UK Digital Advertising Market by Type
10.2.5 UK Digital Advertising Market by End-user
10.3 France Digital Advertising Market
10.3.1 France Digital Advertising Market by Offering
10.3.2 France Digital Advertising Market by Platform
10.3.3 France Digital Advertising Market by Format
10.3.4 France Digital Advertising Market by Type
10.3.5 France Digital Advertising Market by End-user
10.4 Russia Digital Advertising Market
10.4.1 Russia Digital Advertising Market by Offering
10.4.2 Russia Digital Advertising Market by Platform
10.4.3 Russia Digital Advertising Market by Format
10.4.4 Russia Digital Advertising Market by Type
10.4.5 Russia Digital Advertising Market by End-user
10.5 Spain Digital Advertising Market
10.5.1 Spain Digital Advertising Market by Offering
10.5.2 Spain Digital Advertising Market by Platform
10.5.3 Spain Digital Advertising Market by Format
10.5.4 Spain Digital Advertising Market by Type
10.5.5 Spain Digital Advertising Market by End-user
10.6 Italy Digital Advertising Market
10.6.1 Italy Digital Advertising Market by Offering
10.6.2 Italy Digital Advertising Market by Platform
10.6.3 Italy Digital Advertising Market by Format
10.6.4 Italy Digital Advertising Market by Type
10.6.5 Italy Digital Advertising Market by End-user
10.7 Rest of Europe Digital Advertising Market
10.7.1 Rest of Europe Digital Advertising Market by Offering
10.7.2 Rest of Europe Digital Advertising Market by Platform
10.7.3 Rest of Europe Digital Advertising Market by Format
10.7.4 Rest of Europe Digital Advertising Market by Type
10.7.5 Rest of Europe Digital Advertising Market by End-user
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Product Launches and Product Expansions:
11.1.5.2 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Amazon Web Services, Inc. (Amazon.com, Inc.)
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Partnerships, Collaborations, and Agreements:
11.2.4.2 Product Launches and Product Expansions:
11.2.5 SWOT Analysis
11.3 Baidu, Inc.
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental Analysis
11.3.4 Research & Development Expenses
11.3.5 SWOT Analysis
11.4 ByteDance Ltd.
11.4.1 Company Overview
11.4.2 SWOT Analysis
11.5 Publicis Groupe (Epsilon Data Management, LLC)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 SWOT Analysis
11.6 Meta Platforms, Inc. (Meta)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segment and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Microsoft Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expenses
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Google LLC (Alphabet Inc.)
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.6 SWOT Analysis
11.9 Verizon Communications, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.5 SWOT Analysis
11.10. X Corp. (Twitter, Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Research & Development Expense
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:

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