Europe Customer Intelligence Platform Market Size, Share & Industry Trends Analysis Report By Data Channel, By Vertical, By Deployment Mode (Cloud and On-premise), By Organization Size, By Component, By Application, By Country and Growth Forecast, 2022 -

Europe Customer Intelligence Platform Market Size, Share & Industry Trends Analysis Report By Data Channel, By Vertical, By Deployment Mode (Cloud and On-premise), By Organization Size, By Component, By Application, By Country and Growth Forecast, 2022 - 2028

The Europe Customer Intelligence Platform Market would witness market growth of 27.5% CAGR during the forecast period (2022-2028).

Predictive analytics is beneficial when it comes to client retention, which is a significant marketing activity, particularly when it comes to lucrative customers. Decision trees may be helpful in situations when the target or desired result variables are discrete (leave or stay, for example). Usually, the predictive analytics algorithm is given a collection of previous training data.

The decision-tree algorithm uses the data, which may include many types of consumer information (demographics, purchase history, even historical sentiment), to build the decision rules that specify the link between the input and result variables. These guidelines may be used to fresh data when the conclusion is uncertain (for instance, leave or stay). These models are often put into practice, for example, in contact centers where employees may utilize them to try to keep clients who are in danger.

The German retail industry had sales revenues of nearly $620 billion euros in 2021. Retailers benefited from increased consumer spending on high-end food items. In contrast, food service firms suffered due to a decline in demand for hospitality and catering during the various lockdowns implemented. Online supermarkets are already overrunning the market in Germany's largest cities, demonstrating the significance of e-continued commerce's growth. The need for consumer behavior analysis is growing due to the developing e-commerce and retail sectors, providing potential prospects for the European customer intelligence platform market.

The Germany market dominated the Europe Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $540.6 million by 2028. The UK market is anticipated to grow at a CAGR of 26.5% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 28.5% during (2022 - 2028).

Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments covered in the Report:

By Data Channel

• Web & Email
• Social Media
• Mobile
• Call Centers
• In Store
• Others

By Vertical

• BFSI
• Telecom
• Travel & Hospitality
• Retail & eCommerce
• Healthcare & Life Sciences
• Manufacturing
• Energy & Utilities
• Media & Entertainment
• Others

By Deployment Mode

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Component

• Platform (without Services)
• Services

By Application

• Customer Data Collection & Management
• Customer Behaviour Analytics
• Customer Segmentation & Targeting
• Customer Experience Management & Personalized Recommendation
• Customer Retention & Engagement
• Omnichannel Marketing & Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• IBM Corporation
• Salesforce.com, Inc.
• Microsoft Corporation
• Google LLC (Alphabet, Inc.)
• Oracle Corporation
• Accenture PLC
• SAP SE
• Informatica, LLC
• Adobe, Inc.
• SAS Institute, Inc.

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