Europe Cereal Bar Market Size, Share & Trends Analysis Report By Distribution Channel, By Product Type (Snacks Bar, Energy & Nutrition Bars, and Others), By Country and Growth Forecast, 2023 - 2030

Europe Cereal Bar Market Size, Share & Trends Analysis Report By Distribution Channel, By Product Type (Snacks Bar, Energy & Nutrition Bars, and Others), By Country and Growth Forecast, 2023 - 2030


The Europe Cereal Bar Market would witness market growth of 7.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 731.4 million units, showcasing a growth of 7.0% (2019-2022).

Modern lifestyles, characterized by hectic schedules and a constant need for convenience, have propelled the popularity of this. These products provide a convenient and easily transportable option for breakfast, midday munchies, or meal replacements, appealing to the hectic schedules of city dwellers and individuals with rigorous work obligations.

Moreover, the market has responded to the call to personalize food choices. Manufacturers are increasingly offering a variety of flavors, textures, and nutritional profiles to cater to diverse consumer preferences. Customizable options, such as bars tailored for specific dietary requirements or flavor preferences, are gaining traction.

According to the data provided by the Government of the United Kingdom, a nationwide survey of more than 5,000 adults in England revealed that 80% of those aged 18 and older intended to alter their lifestyle in 2021. Nearly 50% of people (43%) are more inspired to change their lives in January than in 2020. In the range of 6 million adults (aged 40 to 60), 40% plan to eat more healthfully.

The Germany market dominated the Europe Cereal Bar Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,304.6 Million by 2030.The UK market is showcasing a CAGR of 6.3% during (2023 - 2030). Additionally, The France market would register a CAGR of 8.1% during (2023 - 2030).

Based on Distribution Channel, the market is segmented into Hypermarket & Supermarket, Food Specialty Stores, Online, and Convenience Stores & Others. Based on Product Type, the market is segmented into Snacks Bar, Energy & Nutrition Bars, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • General Mills Inc.
  • Naturelle Consumer Products Ltd.
  • Mars, Inc. (Kind LLC)
  • Nestle S.A
  • The Hain Celestial Group, Inc.
  • Kellogg Company
  • Clif Bar & Company
  • PepsiCo, Inc.
  • The Simply Good Foods Company (Atkins Nutritionals, Inc.)
  • McKee Foods Corporation
Europe Cereal Bar Market Report Segmentation

By Distribution Channel (Volume, Million Units, USD Billion, 2019-2030)
  • Hypermarket & Supermarket
  • Food Specialty Stores
  • Online
  • Convenience Stores & Others
By Product Type (Volume, Million Units, USD Billion, 2019-2030)
  • Snacks Bar
  • Energy & Nutrition Bars
  • Others
By Country (Volume, Million Units, USD Billion, 2019-2030)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Cereal Bar Market, by Distribution Channel
1.4.2 Europe Cereal Bar Market, by Product Type
1.4.3 Europe Cereal Bar Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Cereal Bar Market
Chapter 5. Europe Cereal Bar Market, by Distribution Channel
5.1 Europe Hypermarket & Supermarket Market, by Country
5.2 Europe Food Specialty Stores Market, by Country
5.3 Europe Online Market, by Country
5.4 Europe Convenience Stores & Others Market, by Country
Chapter 6. Europe Cereal Bar Market, by Product Type
6.1 Europe Snacks Bar Market, by Country
6.2 Europe Energy & Nutrition Bars Market, by Country
6.3 Europe Others Market, by Country
Chapter 7. Europe Cereal Bar Market, by Country
7.1 Germany Cereal Bar Market
7.1.1 Germany Cereal Bar Market, by Distribution Channel
7.1.2 Germany Cereal Bar Market, by Product Type
7.2 UK Cereal Bar Market
7.2.1 UK Cereal Bar Market, by Distribution Channel
7.2.2 UK Cereal Bar Market, by Product Type
7.3 France Cereal Bar Market
7.3.1 France Cereal Bar Market, by Distribution Channel
7.3.2 France Cereal Bar Market, by Product Type
7.4 Russia Cereal Bar Market
7.4.1 Russia Cereal Bar Market, by Distribution Channel
7.4.2 Russia Cereal Bar Market, by Product Type
7.5 Spain Cereal Bar Market
7.5.1 Spain Cereal Bar Market, by Distribution Channel
7.5.2 Spain Cereal Bar Market, by Product Type
7.6 Italy Cereal Bar Market
7.6.1 Italy Cereal Bar Market, by Distribution Channel
7.6.2 Italy Cereal Bar Market, by Product Type
7.7 Rest of Europe Cereal Bar Market
7.7.1 Rest of Europe Cereal Bar Market, by Distribution Channel
7.7.2 Rest of Europe Cereal Bar Market, by Product Type
Chapter 8. Company Profiles
8.1 General Mills, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Naturelle Consumer Products Ltd
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Mars, Inc. (Kind LLC)
8.3.1 Company Overview
8.3.2 Recent strategies and developments:
8.3.2.1 Product Launches and Product Expansions:
8.3.2.2 Acquisition and Mergers:
8.3.3 SWOT Analysis
8.4 Nestle S.A
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 The Hain Celestial Group, Inc.
8.5.1 Company overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.6 SWOT Analysis
8.6 Kellogg Company
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.6 SWOT Analysis
8.7 Clif Bar & Company
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 PepsiCo, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expense
8.8.5 SWOT Analysis
8.9 The Simply Good Foods Company (Atkins Nutritionals, Inc.)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 SWOT Analysis
8.10. McKee Foods Corporation
8.10.1 Company Overview
8.10.2 SWOT Analysis

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