Europe Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Country and Growth Forecast, 2023 - 2030

Europe Breakfast Cereal Market Size, Share & Industry Trends Analysis Report By Product Type (Ready-to-Eat, and Hot Cereals), By Distribution Channel (Supermarket, Convenience Stores, Online, and Others), By Country and Growth Forecast, 2023 - 2030

The Europe Breakfast Cereal Market would witness market growth of 3.8% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,071.5 kilo tonnes, showcasing a growth of 3.9% (2019-2022).

Breakfast cereals, an enduring component of the European dietary regimen, are experiencing a surge in popularity in several European regions. Breakfast cereals are marketed as an alternative to the traditional meals provided in these regions and as a distinctive dietary option. These are now made available to more consumers via marketing and social media. This will consequently expand the potential for cereal brands to explore new avenues. The European region, particularly UK, exhibits the most promising growth prospects among all regions in the market.

Despite the prevalence of decadent flavors, cereal manufacturers also strive to attract consumers who prefer products containing fewer processed, healthier ingredients. Breakfast cereals that are gluten-free, keto-friendly, ready-to-eat, organic, or non-GMO are examples of niche products. By incorporating ancient grains, superfoods, probiotics, seeds, and nuts into their products, brands increase their value and lend them a healthful aura. As a consequence of manufacturers modernizing their products to include more convenient packaging and healthier cereals, the market is expanding.

Effective marketing and branding strategies have been crucial in promoting European breakfast cereals. A nutrition trends have led to cross-cultural influences in the European breakfast cereal market. Brands often tailor their products to suit regional preferences while incorporating major trends, creating a diverse and dynamic market landscape. Therefore, the factors mentioned above will propel the market growth in this region.

The Germany market dominated the Europe Breakfast Cereal Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,196.5 Million by 2030. The UK market is exhibiting a CAGR of 2.9% during (2023 - 2030). Additionally, The France market would experience a CAGR of 4.6% during (2023 - 2030).

Based on Product Type, the market is segmented into Ready-to-Eat, and Hot Cereals. Based on Distribution Channel, the market is segmented into Supermarket, Convenience Stores, Online, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Kellogg Company, General Mills Inc., Nestle S.A., PepsiCo, Inc., Archer Daniels Midland Company, B&G Foods, Inc., Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Attune Foods LLC), Alara Wholefoods Ltd., Bagrrys India Ltd.

Scope of the Study

Market Segments covered in the Report:

By Product Type (Volume, Kilo Tonnes, USD Billion, 2019-2030)

• Ready-to-Eat
• Hot Cereals

By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2019-2030)

• Supermarket
• Convenience Stores
• Online
• Others

By Country (Volume, Kilo Tonnes, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Kellogg Company
• General Mills Inc.
• Nestle S.A.
• PepsiCo, Inc.
• Archer Daniels Midland Company
• B&G Foods, Inc.
• Bob's Red Mill Natural Foods, Inc.
• Post Holdings, Inc. (Attune Foods LLC)
• Alara Wholefoods Ltd.
• Bagrrys India Ltd.

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