Europe Brand Protection Software Market Size, Share & Trends Analysis Report By Deployment (Cloud-Based and On-premises), By Enterprise Size (Large Enterprises and SMEs), By Application, By End-User Industry, By Country and Growth Forecast, 2024 - 2031

Europe Brand Protection Software Market Size, Share & Trends Analysis Report By Deployment (Cloud-Based and On-premises), By Enterprise Size (Large Enterprises and SMEs), By Application, By End-User Industry, By Country and Growth Forecast, 2024 - 2031

The Europe Brand Protection Software Market would witness market growth of 8.8% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Brand Protection Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $305.9 million by 2031. The UK market is exhibiting a CAGR of 7.9% during (2024 - 2031). Additionally, The France market is would experience a CAGR of 9.7% during (2024 - 2031).

The software scans the Internet, including e-commerce platforms, social media, and websites, to detect the unauthorized use of brand assets such as logos and product images. It tracks the distribution of genuine products through unauthorized channels, which can undermine authorized distributors and impact pricing strategies. By identifying and mitigating the presence of fake or substandard products in the market, brand protection software ensures that customers receive genuine products, thus maintaining brand trust and loyalty.

Various factors, including the increasing prevalence of counterfeiting and piracy, the expansion of e-commerce, and the increasing recognition of the importance of intellectual property rights, influence the adoption of brand protection software. Companies are increasingly required to comply with stringent product safety and intellectual property rights regulations, and brand protection software helps businesses meet these requirements.

The rising adoption of smart manufacturing in Germany is profoundly impacting the growth of the brand protection software market. According to the International Trade Administration, the collaboration between the International Internet Consortium (IIC) and Germany’s Industry 4.0, initiated in April 2016, has set the stage for enhanced interoperability among various manufacturing systems. This development has accelerated the integration of advanced digital technologies within the German manufacturing sector, driving a significant shift towards smart manufacturing.

Moreover, 75% of German companies across various industries have already implemented digital solutions, underscoring the widespread adoption of smart technologies. This digital shift has improved operational efficiencies and exposed businesses to new vulnerabilities, including cyberattacks and counterfeit products. Brand protection software helps mitigate these risks by offering real-time monitoring and threat detection capabilities, enabling companies to swiftly identify and address potential security breaches. For German manufacturers, this is crucial in maintaining the trust and confidence of their customers, both domestically and globally. Hence, the rising smart manufacturing in Germany and the thriving BFSI sector in the UK are key drivers for the market's growth.

Based on Deployment, the market is segmented into Cloud-Based and On-premises. Based on Enterprise Size, the market is segmented into Large Enterprises and SMEs. Based on Application, the market is segmented into Counterfeit Detection, Intellectual Property Protection, Phishing Detection, Domain Monitoring, and Other Application. Based on End-User Industry, the market is segmented into E-commerce, Healthcare, Finance & Banking, Manufacturing, Entertainment, and Other End-User Industry. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Wolters Kluwer N.V.
• Fortra, LLC
• Red Points
• Coresearch Inc. (Audax Group)
• Resolver Inc. (Kroll, LLC)
• Microsoft Corporation
• RUVIXX, Inc.
• BrandShield Ltd.
• Brand24 Global Inc.
• Hubstream Inc.

Europe Brand Protection Software Market Report Segmentation

By Deployment

• Cloud-Based
• On-premises

By Enterprise Size

• Large Enterprises
• SMEs

By Application

• Counterfeit Detection
• Intellectual Property Protection
• Phishing Detection
• Domain Monitoring
• Other Application

By End-User Industry

• E-commerce
• Healthcare
• Finance & Banking
• Manufacturing
• Entertainment
• Other End-User Industry

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe