Europe Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024 - 2031

Europe Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024 - 2031

The Europe Bra Market would witness market growth of 14.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 186.54 million units, showcasing a growth of 11.6% (2020-2024).

Chiffon is a lightweight, sheer material often used in fashionable or luxurious bra designs, offering an elegant and stylish aesthetic. Known for its delicate texture, chiffon is commonly seen in lingerie collections, adding sophistication to the design. Although chiffon bras are less supportive, they are often reinforced with other materials, such as lace or satin, for a combination of comfort and style. Chiffon bras appeal to consumers looking for special-occasion wear or those who prioritize aesthetics. Therefore, in Germany, 18.30 million units of chiffon bras are expected to be utilized by the year 2031.

The Germany market dominated the Europe Bra Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,786.1 million by 2031. The UK market is registering a CAGR of 13.8% during (2024 - 2031). Additionally, The France market would witness a CAGR of 15.5% during (2024 - 2031).

Fashion trends have played a transformative role in the bra market, shifting its focus from pure functionality to a blend of aesthetics and self-expression. Historically, bras served as utilitarian garments designed to provide support while remaining hidden under clothing. However, the modern bra has evolved into a statement piece, with intricate lace, bold patterns, and innovative cuts that allow women to showcase their style.

Brands like Victoria’s Secret and Savage X Fenty have championed this shift by designing bras highlighting intricate detailing and vibrant colors, moving beyond basic neutrals and simple designs. This trend has redefined lingerie as an essential part of fashion rather than a mere undergarment, inspiring women to invest in pieces that reflect their unique tastes. These aesthetic innovations encourage consumers to view bras as essentials and garments that can add confidence and flair to their wardrobe.

In Italy, bras are pure fashion statements, blending beauty and function in true Italian style. Known for their refined tastes, Italian consumers favor brands like La Perla and Intimissimi, whose designs embody elegance and intricate detailing. Italian women also embrace the athleisure trend, creating a surge in demand for chic sports bras that complement their active lifestyles without compromising style. In Italy, bras must reflect the wearer’s sophisticated, versatile, and chic personality.

For Scandinavia, minimalism and sustainability go hand in hand. Scandinavian consumers embrace simplicity, functionality, and ethical production, often choosing brands like H&M or eco-conscious Woron. Here, bras are expected to be comfortable and sustainable, with transparency in sourcing and production being highly valued. Scandinavian consumers favor designs that are understated but high in quality, reflecting the region’s commitment to sustainability and clean, minimalist aesthetics. In Scandinavia, bras aren’t just products but lifestyle choices aligned with nature and simplicity. Consequently, this diverse but interconnected landscape pushes brands to innovate and uphold high standards, creating a European bra market that’s as varied as it is forward-thinking.

Based on Material, the market is segmented into Cotton, Chiffon, Silk, and Other Materials, Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket & Hypermarket, Online Stores, and Other Distribution Channels. Based on Product, the market is segmented into T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Victoria’s Secret & Co.
• Agent Provocateur (Fourmarketing Limited)
• MAS Holdings Limited
• Ann Summers Ltd. (Gold Group International Ltd.)
• Bluebella Ltd.
• Felina GmbH (Lauma Lingerie.)
• Hanky Panky Ltd.
• La Perla Fashion Holding N.V.
• PVH Corp.,
• Stella McCartney Limited

Europe Bra Market Report Segmentation

By Material (Volume, Million Units, USD Billion, 2020-2031)

• Cotton
• Chiffon
• Silk
• Other Materials

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Specialty Stores
• Supermarket & Hypermarket
• Online Stores
• Other Distribution Channels

By Product (Volume, Million Units, USD Billion, 2020-2031)

• T-shirt Bra
• Sports Bra
• Multi-Way Bra
• Adhesive Bra
• Other Products

By Country (Volume, Million Units, USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe