Europe Body Scrub Market Size, Share & Trends Analysis Report By Distribution Channel, By Type (Plant-based, Milk-based, and Other Types), By Country and Growth Forecast, 2024 - 2031

Europe Body Scrub Market Size, Share & Trends Analysis Report By Distribution Channel, By Type (Plant-based, Milk-based, and Other Types), By Country and Growth Forecast, 2024 - 2031

The Europe Body Scrub Market would witness market growth of 13.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 232.53 Million Units (200 ML), showcasing a growth of 12.2% (2020-2023).

This scrub sales through convenience stores have seen steady growth, driven by consumer demand for quick and accessible personal care products. Convenience stores, known for their high foot traffic and convenient locations, are increasingly stocking these scrubs to meet the needs of time-conscious shoppers looking for instant skincare solutions. Sales are particularly strong in urban areas, where busy consumers prefer grabbing personal care products during routine errands. Thus, convenience stores segment in Germany market consumed 13.39 Million Units (200 ml) in 2023.

The Germany market dominated the Europe Body Scrub Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,643.9 Million by 2031. The UK market is exhibiting a CAGR of 13% during (2024 - 2031). Additionally, The France market would experience a CAGR of 14.4% during (2024 - 2031).

These scrubs often contain ingredients that promote circulation. For example, scrubs with essential oils such as peppermint or ginger help stimulate blood flow to the skin. This boost in circulation can contribute to a healthier, more vibrant complexion. While these scrubs cannot eliminate cellulite, they can temporarily reduce its appearance. Scrubs that contain ingredients like caffeine or sea salt are thought to help firm and tone the skin, making it look smoother and less dimpled.

Some body scrubs are designed to detoxify the skin by removing impurities. These scrubs often feature ingredients such as charcoal, clay, or seaweed, believed to draw out toxins and other harmful substances from the skin. Many body scrubs contain oils and moisturizers that hydrate the skin after exfoliation. Removing dead skin cells allows these ingredients to penetrate more deeply, providing lasting softness and nourishment.

This market is experiencing significant growth globally, driven by increasing consumer awareness and demand for personal care products. In Europe, the personal care industry substantially contributes to this trend. Countries such as France, Italy, the UK, and Spain, which lead the European market in demand for personal care products and cosmetics, play an important role in propelling the growth of this market. France, the largest market for personal care products and cosmetics in Europe, significantly influences this market. French consumers are known for their preference for high-quality skincare products, driving the demand for effective exfoliating solutions such as these scrubs. Hence, the rising personal care industry in Europe, led by France, Italy, the UK, and Spain, significantly contributes to the growth of this market.

Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online, and Other Distribution Channel. Based on Type, the market is segmented into Plant-based, Milk-based, and Other Types. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Shiseido Company Limited
• The Estee Lauder Companies, Inc.
• Coty, Inc.
• L'Oréal S.A.
• Unilever PLC
• The Procter & Gamble Company
• Henkel AG & Company, KGaA
• Forest Essentials
• Tonymoly Co., Ltd.
• Johnson & Johnson

Europe Body Scrub Market Report Segmentation

By Distribution Channel (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

By Type (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Plant-based
• Milk-based
• Other Types

By Country (Volume, Million Units (200 ML), USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe