Europe Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Country and Growth Forecast, 2024 - 2031

Europe Body Mist Market Size, Share & Trends Analysis Report By Distribution Channel, By Gender, By Price Point (Medium, Economy, and Premium), By Fragrance Type (Warm, Fresh, Fruity, Floral, Woody, and Others), By Country and Growth Forecast, 2024 - 2031


The Europe Body Mist Market would witness market growth of 4.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 80,760.2 Thousand Units (250ML), showcasing a growth of 20.8% (2020-2023).

Specialty stores serve as a key distribution channel in the body mist market, focusing on niche or high-end products that appeal to specific consumer segments. These stores typically offer a curated selection of body mists, often featuring premium or unique fragrances that cater to discerning customers. Specialty stores are known for their personalized shopping experience, where customers receive expert advice and can sample products before purchase. Thus, the German specialty stores recorded a volume of 6,179.71 thousand units in 2023.

The Germany market dominated the Europe Body Mist Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $727.8 million by 2031. The UK market is exhibiting a CAGR of 3.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 5.5% during (2024 - 2031).

Many mists are formulated with hydrating ingredients that provide additional benefits beyond fragrance. These mists can help keep the skin feeling soft and moisturized, making them a popular choice for those who want both fragrance and skincare benefits. This mist can offer a quick refreshment, especially during warm weather or after physical activity. Spraying this mist on the skin can provide a cooling sensation and a burst of fragrance that revitalizes the user.

Some of these mists are designed for use on the hair, offering a light and pleasant scent. These mists can help freshen up the hair between washes and provide a subtle fragrance without the heaviness of traditional hair perfumes. Certain mists include conditioning agents or ingredients that help with detangling, making them useful for maintaining healthy and manageable hair. The mist is often packaged in attractive bottles, making it a popular gift choice. It is a versatile gift option that can be customized to suit different occasions and preferences. Many brands offer the option to create personalized mists with custom fragrances. This personalization allows consumers to design unique scent profiles, making this mist a special and thoughtful gift.

As demand increases, competition among mist brands intensifies in Europe. Brands invest in marketing, product differentiation, and customer engagement to capture a larger market share, leading to better quality and more options for consumers. European retailers and brands are broadening their selection of body fragrances in response to the growing demand for personal care products. Consumers in Europe benefit from diverse options in terms of scents, formulations, and brands tailored to various preferences. Also, the high demand for personal care products in Europe encourages innovation in the mist formulations. Brands are introducing new products with unique features, such as added skincare benefits or natural ingredients, to meet evolving consumer preferences. Hence, the region's high demand for personal care products drives the market's growth.

Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Online Retail, and Others. Based on Gender, the market is segmented into Female, Male, and Unisex. Based on Price Point, the market is segmented into Medium, Economy, and Premium. Based on Fragrance Type, the market is segmented into Warm, Fresh, Fruity, Floral, Woody, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled
  • Good Chemistry
  • Frenshe LLC
  • Burberry Group plc
  • Mary Kay Inc.
  • Duradry
  • L'Oreal S.A.
  • Unilever PLC
  • Coty, Inc.
  • L'OCCITANE Group
  • Amway Corporation
Europe Body Mist Market Report Segmentation

By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online Retail
  • Others
By Gender (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Female
  • Male
  • Unisex
By Price Point (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Medium
  • Economy
  • Premium
By Fragrance Type (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Warm
  • Fresh
  • Fruity
  • Floral
  • Woody
  • Others
By Country (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Body Mist Market, by Distribution Channel
1.4.2 Europe Body Mist Market, by Gender
1.4.3 Europe Body Mist Market, by Price Point
1.4.4 Europe Body Mist Market, by Fragrance Type
1.4.5 Europe Body Mist Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Europe Body Mist Market by Distribution Channel
4.1 Europe Hypermarkets & Supermarkets Market by Country
4.2 Europe Specialty Stores Market by Country
4.3 Europe Online Retail Market by Country
4.4 Europe Others Market by Country
Chapter 5. Europe Body Mist Market by Gender
5.1 Europe Female Market by Country
5.2 Europe Male Market by Country
5.3 Europe Unisex Market by Country
Chapter 6. Europe Body Mist Market by Price Point
6.1 Europe Medium Market by Country
6.2 Europe Economy Market by Country
6.3 Europe Premium Market by Country
Chapter 7. Europe Body Mist Market by Fragrance Type
7.1 Europe Warm Market by Country
7.2 Europe Fresh Market by Country
7.3 Europe Fruity Market by Country
7.4 Europe Floral Market by Country
7.5 Europe Woody Market by Country
7.6 Europe Others Market by Country
Chapter 8. Europe Body Mist Market by Country
8.1 Germany Body Mist Market
8.1.1 Germany Body Mist Market by Distribution Channel
8.1.2 Germany Body Mist Market by Gender
8.1.3 Germany Body Mist Market by Price Point
8.1.4 Germany Body Mist Market by Fragrance Type
8.2 UK Body Mist Market
8.2.1 UK Body Mist Market by Distribution Channel
8.2.2 UK Body Mist Market by Gender
8.2.3 UK Body Mist Market by Price Point
8.2.4 UK Body Mist Market by Fragrance Type
8.3 France Body Mist Market
8.3.1 France Body Mist Market by Distribution Channel
8.3.2 France Body Mist Market by Gender
8.3.3 France Body Mist Market by Price Point
8.3.4 France Body Mist Market by Fragrance Type
8.4 Russia Body Mist Market
8.4.1 Russia Body Mist Market by Distribution Channel
8.4.2 Russia Body Mist Market by Gender
8.4.3 Russia Body Mist Market by Price Point
8.4.4 Russia Body Mist Market by Fragrance Type
8.5 Spain Body Mist Market
8.5.1 Spain Body Mist Market by Distribution Channel
8.5.2 Spain Body Mist Market by Gender
8.5.3 Spain Body Mist Market by Price Point
8.5.4 Spain Body Mist Market by Fragrance Type
8.6 Italy Body Mist Market
8.6.1 Italy Body Mist Market by Distribution Channel
8.6.2 Italy Body Mist Market by Gender
8.6.3 Italy Body Mist Market by Price Point
8.6.4 Italy Body Mist Market by Fragrance Type
8.7 Rest of Europe Body Mist Market
8.7.1 Rest of Europe Body Mist Market by Distribution Channel
8.7.2 Rest of Europe Body Mist Market by Gender
8.7.3 Rest of Europe Body Mist Market by Price Point
8.7.4 Rest of Europe Body Mist Market by Fragrance Type
Chapter 9. Company Profiles
9.1 Good Chemistry
9.1.1 Company Overview
9.1.2 Recent strategies and developments:
9.1.2.1 Product Launches and Product Expansions:
9.1.3 SWOT Analysis
9.2 Frenshe LLC
9.2.1 Company Overview
9.2.2 SWOT Analysis
9.3 Burberry Group PLC
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 Mary Kay Inc.
9.4.1 Company Overview
9.5 Duradry
9.5.1 Company Overview
9.5.2 SWOT Analysis
9.6 L'Oreal S.A.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 SWOT Analysis
9.7 Unilever PLC
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 Coty, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Recent strategies and developments:
9.8.3.1 Partnerships, Collaborations, and Agreements:
9.8.3.2 Product Launches and Product Expansions:
9.8.4 SWOT Analysis
9.9 L'OCCITANE Group
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expenses
9.9.5 Recent strategies and developments:
9.9.5.1 Acquisition and Mergers:
9.9.6 SWOT Analysis
9.10. Amway Corporation
9.10.1 Company Overview
9.10.2 SWOT Analysis

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