Europe Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031

Europe Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031

The Europe Baby Stroller Market would witness market growth of 5.1% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 3,920.8 thousand units, showcasing a growth of 21.0% (2020-2023).

Supermarkets and hypermarkets provide a one-stop shopping experience where consumers can purchase a wide range of goods, including baby strollers, during their regular grocery shopping trips. This convenience factor is a significant advantage, attracting time-pressed parents who prefer to buy baby products along with their household essentials. The market trend in supermarkets and hypermarkets shows a preference for mid-range and affordable strollers that balance quality with cost. Hence in Germany, 444.9 thousand units of baby strollers is expected to be sold by the year 2031.

The Germany market dominated the Europe Baby Stroller Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $212.5 million by 2031. The UK market is experiencing a CAGR of 4.2% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 6% during (2024 - 2031).

Strollers facilitate outdoor activities and excursions, enabling families to enjoy nature walks, picnics in the park, beach outings, and other recreational pursuits. Sturdy wheels and maneuverable designs ensure smooth navigation over different terrains, ensuring children can experience the outdoors while parents maintain control and supervision. Baby strollers provide practical assistance during shopping trips and errands. They offer storage compartments and baskets for essentials such as groceries, diapers, baby supplies, and personal belongings. This capability reduces the physical strain on parents, allowing them to shop comfortably while keeping their child secure and content in the stroller.

In addition, strollers are indispensable travel companions for families on vacation or visiting destinations nearby. Lightweight and portable models are designed for easy folding and transport, making them suitable for air travel, road trips, and exploring tourist attractions. Travel-friendly features such as compact storage dimensions and compatibility with car seats enhance convenience during travel. Jogging strollers cater to active parents who incorporate fitness activities into daily routines. These specialized strollers feature sturdy frames, large air-filled tires, and ergonomic designs that provide stability and comfort while jogging or running. Jogging strollers allow parents to maintain an active lifestyle without compromising their child’s safety or comfort.

European single parents might look for strollers for multiple purposes, such as converting from a stroller to a car seat or a bassinet. This versatility can accommodate their varied needs and potentially reduce costs by eliminating the need for multiple baby transport products. The proportion of single-parent households among all households with children shows significant variation across countries.

Specifically, six countries have reported shares exceeding 20%, Sweden (34%), Denmark (29%), Estonia (28%), Latvia and Lithuania (both 25%), and France (21%). Many European single parents might be city dwellers or frequent travelers, necessitating compact and easy-to-transform strollers. This could drive demand for airline-friendly strollers, which fit easily into small cars or public transport and are lightweight yet robust. Therefore, the high rate of single parents in Europe drives the market's growth.

Based on Distribution Channel, the market is segmented into Specialty Stores, E-commerce, and Supermarket & Hypermarket. Based on Age, the market is segmented into 6 - 12 months, 12 - 36 months, and 0 - 6 months. Based on Product Type, the market is segmented into Lightweight Stroller, Full Size Stroller, Jogging Stroller, and Double Stroller. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
• Dorel Juvenile Group, Inc.
• Peg Perego
• Artsana USA, Inc. (Artsana Group)
• Baby Bunting
• Newell Brands, Inc.
• Mothercare PLC
• Pigeon Corporation
• Summer Infant, Inc. (Kids2, Inc.)
• Goodbaby Internationl Holdings Ltd.

Europe Baby Stroller Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Specialty Stores
• E-commerce
• Supermarket & Hypermarket

By Age (Volume, Thousand Units, USD Billion, 2020-2031)

• 6 - 12 months
• 12 - 36 months
• 0 - 6 months

By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Lightweight Stroller
• Full Size Stroller
• Jogging Stroller
• Double Stroller

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe