Europe Authentication and Brand Protection Market Size, Share & Industry Trends Analysis Report By Offering, By Application, By Technology (Overt, Covert, Digital and Forensic), By Authentication Mode, By Country and Growth Forecast, 2023 - 2030

Europe Authentication and Brand Protection Market Size, Share & Industry Trends Analysis Report By Offering, By Application, By Technology (Overt, Covert, Digital and Forensic), By Authentication Mode, By Country and Growth Forecast, 2023 - 2030


The Europe Authentication and Brand Protection Market would witness market growth of 7.8% CAGR during the forecast period (2023-2030).

Many businesses have invested in supply chain and inventory management systems to gather information and improve manufacturing and inventory management. However, this method frequently fails to incorporate brand security. Because of this, a lot of brand owners employ specialized physical security measures like holograms, licensing keys, and UV inks to manually identify issues in the post-manufacturing distribution channels. Additionally, as data collection technology advances and becomes more widely accessible to consumers via the ubiquitous smartphone, more brands may be able to integrate reciprocal interaction with customers through smartphones and products to start the amazing scope of data collection toward the point of sale.

Artificial intelligence (AI), though still in its infancy as a technology, is already being used in several aspects of brand protection. Computers, for example, may examine and learn from huge, complicated datasets using machine learning, spotting trends that could indicate fraud or diversion. Along with data gathered from sensors, packaging can be examined.

According to the Centre for the Promotion of Imports (CBI), several large and well-known garment companies in Europe have a robust apparel demand. The European imported clothing sector was worth €144.5 billion in 2021. Germany, France, Spain, the Netherlands, Italy, and Poland are some of the major markets in Europe. Together, these nations account for 67% of all imports into the EU as well as roughly 73% of all garment imports from other countries. The top exporters from the EU in 2021 were Germany ($18.2 billion), Poland ($9.5 billion), Spain ($8.3 billion), Italy ($8.2 billion), the Netherlands ($7.9 billion), France ($4.9 billion), and Belgium ($4.5 billion). This has increased the probabilities of fraud and counterfeit goods in the region.

Many countries have also reported increased production of pirated and counterfeit goods, which have detrimental effects on the regional businesses. According to the OECD data, the most accurate projections show that UK imports of fake and pirated goods reached GBP 13.6 billion in 2016, equal to 3% of the country's imports of legitimate goods. Thus, the region presents lucrative growth prospects for the growth of the market.

The Germany market dominated the Europe Authentication and Brand Protection Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $336.1 million by 2030. The UK market is exhibiting a CAGR of 6.8% during (2023 - 2030). Additionally, The France market would experience a CAGR of 8.5% during (2023 - 2030).

Based on Offering, the market is segmented into Barcodes & QR Codes, Security Labels & Inks, RFID/NFC, Holograms and Authentication Chips. Based on Application, the market is segmented into Pharmaceuticals, Food & Beverages, Electronics, Automobile, Apparel, Luxury Goods, Cosmetics and Others. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Authentication Mode, the market is segmented into Blockchain and Smartphone. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Authentix Inc., Avery Dennison Corporatio, Brady Corporation, De La Reu plc, WISeKey International Holding Ltd, Infineon Technologies AG, Merck KGaA , Assa Abloy AB, Centro Grafico DG and Optel Group.

Scope of the Study

Market Segments covered in the Report:

By Offering
  • Barcodes & QR Codes
  • Security Labels & Inks
  • RFID/NFC
  • Holograms
  • Authentication Chips
By Application
  • Pharmaceuticals
  • Food & Beverages
  • Electronics
  • Automobile
  • Apparel
  • Luxury Goods
  • Cosmetics
  • Others
By Technology
  • Overt
  • Covert
  • Digital
  • Forensic
By Authentication Mode
  • Blockchain
  • Smartphone
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Authentix Inc.
  • Avery Dennison Corporation
  • Brady Corporation
  • De La Reu plc
  • WISeKey International Holding Ltd
  • Infineon Technologies AG
  • Merck KGaA
  • Assa Abloy AB
  • Centro Grafico DG
  • Optel Group
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Authentication and Brand Protection Market, by Offering
1.4.2 Europe Authentication and Brand Protection Market, by Application
1.4.3 Europe Authentication and Brand Protection Market, by Technology
1.4.4 Europe Authentication and Brand Protection Market, by Authentication Mode
1.4.5 Europe Authentication and Brand Protection Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2022
4.2 Porter Five Forces Analysis
4.3 Strategies Deployed in Authentication and Brand Protection Market
Chapter 5. Europe Authentication and Brand Protection Market by Offering
5.1 Europe Barcodes & QR Codes Market by Country
5.2 Europe Security Labels & Inks Market by Country
5.3 Europe RFID/NFC Market by Country
5.4 Europe Holograms Market by Country
5.5 Europe Authentication Chips Market by Country
Chapter 6. Europe Authentication and Brand Protection Market by Application
6.1 Europe Pharmaceuticals Market by Country
6.2 Europe Food & Beverages Market by Country
6.3 Europe Electronics Market by Country
6.4 Europe Automobile Market by Country
6.5 Europe Apparel Market by Country
6.6 Europe Luxury Goods Market by Country
6.7 Europe Cosmetics Market by Country
6.8 Europe Others Market by Country
Chapter 7. Europe Authentication and Brand Protection Market by Technology
7.1 Europe Overt Market by Country
7.2 Europe Covert Market by Country
7.3 Europe Digital Market by Country
7.4 Europe Forensic Market by Country
Chapter 8. Europe Authentication and Brand Protection Market by Authentication Mode
8.1 Europe Blockchain Market by Country
8.2 Europe Smartphone Market by Country
Chapter 9. Europe Authentication and Brand Protection Market by Country
9.1 Germany Authentication and Brand Protection Market
9.1.1 Germany Authentication and Brand Protection Market by Offering
9.1.2 Germany Authentication and Brand Protection Market by Application
9.1.3 Germany Authentication and Brand Protection Market by Technology
9.1.4 Germany Authentication and Brand Protection Market by Authentication Mode
9.2 UK Authentication and Brand Protection Market
9.2.1 UK Authentication and Brand Protection Market by Offering
9.2.2 UK Authentication and Brand Protection Market by Application
9.2.3 UK Authentication and Brand Protection Market by Technology
9.2.4 UK Authentication and Brand Protection Market by Authentication Mode
9.3 France Authentication and Brand Protection Market
9.3.1 France Authentication and Brand Protection Market by Offering
9.3.2 France Authentication and Brand Protection Market by Application
9.3.3 France Authentication and Brand Protection Market by Technology
9.3.4 France Authentication and Brand Protection Market by Authentication Mode
9.4 Russia Authentication and Brand Protection Market
9.4.1 Russia Authentication and Brand Protection Market by Offering
9.4.2 Russia Authentication and Brand Protection Market by Application
9.4.3 Russia Authentication and Brand Protection Market by Technology
9.4.4 Russia Authentication and Brand Protection Market by Authentication Mode
9.5 Spain Authentication and Brand Protection Market
9.5.1 Spain Authentication and Brand Protection Market by Offering
9.5.2 Spain Authentication and Brand Protection Market by Application
9.5.3 Spain Authentication and Brand Protection Market by Technology
9.5.4 Spain Authentication and Brand Protection Market by Authentication Mode
9.6 Italy Authentication and Brand Protection Market
9.6.1 Italy Authentication and Brand Protection Market by Offering
9.6.2 Italy Authentication and Brand Protection Market by Application
9.6.3 Italy Authentication and Brand Protection Market by Technology
9.6.4 Italy Authentication and Brand Protection Market by Authentication Mode
9.7 Rest of Europe Authentication and Brand Protection Market
9.7.1 Rest of Europe Authentication and Brand Protection Market by Offering
9.7.2 Rest of Europe Authentication and Brand Protection Market by Application
9.7.3 Rest of Europe Authentication and Brand Protection Market by Technology
9.7.4 Rest of Europe Authentication and Brand Protection Market by Authentication Mode
Chapter 10. Company Profiles
10.1 Authentix Inc.
10.1.1 Company Overview
10.1.2 Recent strategies and developments:
10.1.2.1 Acquisition and Mergers:
10.1.3 SWOT Analysis
10.2 Avery Dennison Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Brady Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 SWOT Analysis
10.4 De La Reu plc
10.4.1 Company Overview
10.4.2 Recent strategies and developments:
10.4.2.1 Product Launches and Product Expansions:
10.4.3 SWOT Analysis
10.5 WISeKey International Holding Ltd
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Infineon Technologies AG
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Merck KGaA
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 SWOT Analysis
10.8 Assa Abloy AB
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expense
10.8.5 Recent strategies and developments:
10.8.5.1 Acquisition and Mergers:
10.8.6 SWOT Analysis
10.9 Centro Grafico DG
10.9.1 Company Overview
10.9.2 SWOT Analysis
10.10. Optel Group
10.10.1 Company Overview
10.10.2 SWOT Analysis

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings