Europe Augmented Reality Navigation Market Size, Share & Trends Analysis Report By Type (Outdoor Navigation and Indoor Navigation), By Component (Hardware, Software, and Services), By End Use, By Country and Growth Forecast, 2024 - 2031

The Europe Augmented Reality Navigation Market would witness market growth of 38.0% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Augmented Reality Navigation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $917.9 million by 2031. The UK market is exhibiting a CAGR of 36.9% during (2024 - 2031). Additionally, The France market would experience a CAGR of 39% during (2024 - 2031).

Mobile AR navigation is another critical application in which smartphones and tablets provide augmented reality capabilities to guide users. AR navigation on mobile devices utilizes the phone’s camera and sensors to overlay directions, points of interest, and real-time information onto the live image of the user’s environment. This is commonly seen in applications like Google Maps and Apple Maps, where users can view detailed walking directions or even find nearby businesses, restaurants, or landmarks with a simple camera scan.

Indoor navigation is an area where AR has found considerable application. Traditional GPS signals often fail inside large buildings such as airports, shopping malls, or hospitals. AR provides a solution by combining Wi-Fi, Bluetooth, or QR code systems with real-time maps to help users find their way through complex indoor environments. In airports, for instance, AR can guide passengers through check-in processes, security, baggage claims, and boarding gates. Hospitals use AR navigation to direct patients and staff to different departments or rooms within large medical centers.

The increasing installation of industrial robots across Europe further accelerates the adoption of AR navigation solutions. Robots become integral to automated processes, so AR navigation enables efficient human-robot collaboration. For example, AR interfaces can visually map robotic movements and guide operators in programming and managing robots, ensuring optimal performance. Furthermore, AR navigation systems assist in troubleshooting and maintaining industrial robots by providing detailed overlays of robotic components and diagnostics. This reduces the time and expertise required for maintenance, driving cost savings and operational efficiency. The synergy between AR navigation and robotics also supports remote monitoring and management, enabling manufacturers to optimize resources across multiple sites. Thus, the robust growth of Europe’s manufacturing sector and the rising adoption of industrial robots propel the demand for AR navigation solutions in industrial applications.

Based on Type, the market is segmented into Outdoor Navigation and Indoor Navigation. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End Use, the market is segmented into Industrial & Manufacturing, E-Commerce & Retail, Gaming & Entertainment, Healthcare, Aerospace & Defense, Education, Military & Defense, and Other End Use. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Google LLC (Alphabet Inc.)
• Apple, Inc.
• Microsoft Corporation
• WayRay AG
• Fujitsu Limited
• IndoorAtlas Ltd.
• Niantic, Inc.
• Mapbox, Inc.
• HERE Global B.V.
• Sygic a.s.

Europe Augmented Reality Navigation Market Report Segmentation

By Type

• Outdoor Navigation
• Indoor Navigation

By Component

• Hardware
• Software
• Services

By End Use

• Industrial & Manufacturing
• E-Commerce & Retail
• Gaming & Entertainment
• Healthcare
• Aerospace & Defense
• Education
• Military & Defense
• Other End Use

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe