Europe Ashwagandha Extract Market Size, Share & Trends Analysis Report By Distribution Channel (Business to Consumer, and Business to Business), By Form (Capsules/Tablets, Powder, and Others), By Application, By Country and Growth Forecast, 2023 - 2030

Europe Ashwagandha Extract Market Size, Share & Trends Analysis Report By Distribution Channel (Business to Consumer, and Business to Business), By Form (Capsules/Tablets, Powder, and Others), By Application, By Country and Growth Forecast, 2023 - 2030

The Europe Ashwagandha Extract Market would witness market growth of 10.7% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 8,667.43 thousand units, showcasing a growth of 10.9% (2019-2022).

Sports nutrition has increasingly embraced Ashwagandha extract as a supplement due to its potential benefits for athletes. Ashwagandha, a traditional herb in Ayurvedic medicine, has gained traction for its adaptogenic properties, which help the body cope with stress and promote overall well-being. In the realm of sports nutrition, Ashwagandha is touted for its ability to enhance physical performance, reduce exercise-induced stress, and support recovery. Therefore, the Germany market utilized 779.95 thousand units in Sports nutrition in 2022.

The Germany market dominated the Europe Ashwagandha Extract Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $102.3 Million by 2030. The UK market is exhibiting a CAGR of 9.7% during (2023 - 2030). Additionally, The France market would experience a CAGR of 11.5% during (2023 - 2030).

Consumers’ growing interest in natural and plant-based remedies has led to a surge in demand for ashwagandha and other botanical supplements. Concerns about synthetic ingredients and a preference for holistic approaches to health and wellness drive this trend. With rising stress levels, there has been a notable increase in the demand for products targeting stress relief and anxiety management. Ashwagandha’s adaptogenic properties make it a popular choice in this market segment.

Athletes and fitness enthusiasts increasingly turn to extract to improve physical performance, boost endurance, and aid recovery. As research on ashwagandha’s effects on exercise performance continues, its use in sports nutrition products is expected to grow. Manufacturers are exploring innovative formulations and delivery methods to make extract more convenient and appealing to consumers. This includes the development of ashwagandha-infused beverages, functional foods, and personalized supplement blends.

According to the International Trade Administration, the number of e-commerce consumers in Spain reached 30 million in 2021. eCommerce penetration was estimated at 63%, and internet penetration at 83% in 2021. By 2025, there will be 37 million eCommerce users, a 25% increase. Spanish consumers increasingly seek natural health remedies and supplements to support their well-being. E-commerce platforms offer convenience and accessibility, allowing consumers in Spain to browse, purchase, and receive ashwagandha products from the comfort of their homes. Thus, all these factors will boost the regional market’s expansion in the coming years.

Based on the Distribution Channel, the market is segmented into Business to Consumer, and Business to Business. Based on Form, the market is segmented into Capsules/Tablets, Powder, and Others. Based on Application, the market is segmented into Dietary Supplements, Sports Nutrition, Food & Beverages, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Kerry Group PLC
• Dabur India Ltd.
• Emami Limited
• The Procter and Gamble Company
• Patanjali Ayurved Limited
• Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
• Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
• Unilever PLC
• Taos Herb Company
• Kairali Ayurvedic Group

Europe Ashwagandha Extract Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

• Business to Consumer
• Business to Business

By Form (Volume, Thousand Units, USD Billion, 2019-2030)

• Capsules/Tablets
• Powder
• Others

By Application (Volume, Thousand Units, USD Billion, 2019-2030)

• Dietary Supplements
• Sports Nutrition
• Food & Beverages
• Others

By Country (Volume, Thousand Units, USD Billion, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe