Europe Artificial Intelligence (AI) In Marketing Market Size, Share & Industry Trends Analysis Report

Europe Artificial Intelligence (AI) In Marketing Market Size, Share & Industry Trends Analysis Report By Technology, By End User, By Component (Software and Services), By Application, By Country and Growth Forecast, 2023 - 2030

The Europe Artificial Intelligence (AI) In Marketing Market would witness market growth of 26.7% CAGR during the forecast period (2023-2030).

A.I. is included in practically every device and application, from self-driving cars to vital life-saving medical equipment. This cutting-edge technology adoption is fueled by ongoing research and innovation led by tech giants in sectors like manufacturing, healthcare, retail, and finance. These companies have traditionally emphasized their use of technology; nevertheless, the advent of artificial intelligence (AI) has propelled technology to the pinnacle of their organizational structure.

The National Science Foundation (NSF) recently announced the establishment of 11 new institutions dedicated to the study of artificial intelligence (AI). The $220 million total investment enables these institutes to reach 40 states. The institutes' main research areas include AI-based technologies, which will result in various advancements. Furthermore, the 2017 Industrial Strategy, which outlined the government's goal to turn the U.K. into a hub for A.I. innovation, provided significant support for the U.K.'s achievements in A.I. To strengthen the U.K.'s position as a leader in the development of A.I. technologies, the government, and the U.K.'s A.I. ecosystem signed a nearly $1 billion A.I. Sector Deal in April 2018.

In Sweden, eHealth is an integral component of the healthcare industry. Annually, the regions invest approximately $1.22 billion in healthcare IT. In Sweden, 99 percent of all prescriptions are issued electronically, and all regions have integrated electronic health record (EHR) systems. There are numerous international software and EHR vendors in the hospital and primary care. Digital healthcare services, where patients can consult with healthcare professionals online (via mobile applications), have expanded significantly in recent years, with local companies dominating but regional governments developing solutions. The growing digital healthcare in the region will raise the demand for AI-based marketing tools like chatbots to advertise with customers or solve their queries, thus aiding regional market growth.

The Germany market dominated the Europe Artificial Intelligence (AI) In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $5,296.5 million by 2030. The UK market is experiencing a CAGR of 25.6% during (2023 - 2030). Additionally, The France market would exhibit a CAGR of 27.6% during (2023 - 2030).

Based on Technology, the market is segmented into Machine Learning, Natural Language Processing, Computer Vision, and Others. Based on End User, the market is segmented into Media & Entertainment, Consumer Goods & Retail, BFSI, IT & Telecommunications and Others. Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Content Curation, Social Media Advertising, Virtual Assistant, Search Engine Marketing, Sales & Marketing Automation, Analytics Platform and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amazon.com, Inc., Baidu, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., NVIDIA Corporation, Google LLC (Alphabet Inc.), Intel Corporation and Twitter, Inc.

Scope of the Study

Market Segments covered in the Report:

By Technology

• Machine Learning
• Natural Language Processing
• Computer Vision
• Others

By End User

• Media & Entertainment
• Consumer Goods & Retail
• BFSI
• IT & Telecommunications
• Others

By Component

• Software
• Services

By Application

• Content Curation
• Social Media Advertising
• Virtual Assistant
• Search Engine Marketing
• Sales & Marketing Automation
• Analytics Platform
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Amazon.com, Inc.
• Baidu, Inc.
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Salesforce, Inc.
• NVIDIA Corporation
• Google LLC (Alphabet Inc.)
• Intel Corporation
• Twitter, Inc.

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