Europe Antibacterial Soap Market Size, Share & Industry Trends Analysis Report By Application (Hand wash and Body wash), By Form (Liquid, Powder, and Bar), By Distribution Channel, By Country and Growth Forecast, 2022 - 2028

Europe Antibacterial Soap Market Size, Share & Industry Trends Analysis Report By Application (Hand wash and Body wash), By Form (Liquid, Powder, and Bar), By Distribution Channel, By Country and Growth Forecast, 2022 - 2028

The Europe Antibacterial Soap Market would witness market growth of 6.4% CAGR during the forecast period (2022-2028).

Because most solid bars become slimy in water, which is not the case with liquids, the invention of liquid washing and bathing surfactant products has aided in encouraging the product demand. Additionally, customers believe that liquids are more hygienic and easier to keep when shared by several people. Moreover, because just a small amount of liquid is required to produce foam, it can last longer. In addition, as the number of tours and travels grows, so does the demand for travel-size bottles of liquid washing & bathing surfactant products, as well as easy-to-carry soap paper strips that are more convenient than solid bars. As a result of the increased usability of liquid category items, consumer preferences are altering, and the soap industry is predicted to grow.

Antibacterial soap sales are boosted by increased R&D efforts to encourage the use of organic and herbal ingredients in antibacterial soaps, as well as regular new introductions in a variety of fragrances. For example, in February 2020, Lifebuoy, a leading antibacterial soap brand owned by Unilever, announced a partnership with TESCO stores to offer hand wash liquid soaps to TESCO-adopted schools throughout the pandemic. Additionally, as the general public and health professionals become more aware of healthcare-associated infections, the need for antibacterial soaps in hospitals and clinics grows. Moreover, increased health awareness encourages the use of antibacterial soaps in food service establishments such as restaurants, hotels, and cafes all around the world.

The European market is characterized by a population that is more aware of and sensitive to sanitation issues and is willing to pay more to maintain cleanliness. Customers in Europe spent multiple billion on household care products in 2017, comprising laundry care and dishwashing products, according to data released by the International Association for Soaps, Detergents, and Maintenance Products, which increased to multiple billion in 2018. Additionally, the market is being fueled by the growing number of millennials in the region, as well as increased demand for the product from men in the region.

The Germany market dominated the Europe Antibacterial Soap Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $405.7 million by 2028. The UK market is estimated to grow at a CAGR of 5.5% during (2022 - 2028). Additionally, The France market would witness a CAGR of 7.2% during (2022 - 2028).

Based on Application, the market is segmented into Hand wash and Body wash. Based on Form, the market is segmented into Liquid, Powder, and Bar. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Pharmacy stores, Online Sales, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, 3M Company, Unilever PLC, Godrej Group (Godrej Consumer Products Limited), Henkel AG & Company, KGaA, Johnson & Johnson (Johnson & Johnson Services, Inc.), The Procter and Gamble Company, Amway Corporation, and Vi-Jon, Inc.

Scope of the Study

Market Segments covered in the Report:

By Application

• Hand wash
• Body wash

By Form

• Liquid
• Powder
• Bar

By Distribution Channel

• Supermarket & Hypermarket
• Pharmacy stores
• Online Sales
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Reckitt Benckiser Group PLC
• 3M Company
• Unilever PLC
• Godrej Group (Godrej Consumer Products Limited)
• Henkel AG & Company, KGaA
• Johnson & Johnson (Johnson & Johnson Services, Inc.)
• The Procter and Gamble Company
• Amway Corporation
• Vi-Jon, Inc.

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