Europe Aloe Vera Drinks Market Size, Share & Trends Analysis Report By Flavor, By Type (RTD Juice, Juice Concentrates, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy, Online, and Others), By Country and Growth Forecast, 2023 - 2030
The Europe Aloe Vera Drinks Market would witness market growth of 10.7% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,538.0 thousand litres, showcasing a growth of 10.8% (2019-2022).
The beauty and skincare industry's growing emphasis on natural and organic ingredients has propelled aloe vera into the limelight. These drinks, with their potential benefits for skin health, have become a part of the holistic beauty regimen embraced by consumers. This trend is likely to continue driving demand for aloe vera-infused beverages. The dynamic landscape of the beverage industry is characterized by constant innovation, and the drinks are no exception. Manufacturers invest in research and development to create novel formulations, combining aloe vera with other ingredients to enhance taste, nutrition, and functionality. These innovative products appeal to a broader consumer base and contribute to market growth.
E-commerce has facilitated the regional reach of the drinks, enabling consumers from different regions to access and purchase these products easily. Online platforms serve as conduits for cross-border trade, exposing aloe vera drinks to diverse demographics and contributing to market expansion beyond traditional boundaries. A growing awareness of environmental sustainability influences consumer choices, with many individuals opting for products that align with eco-friendly practices. Aloe vera, a plant-based ingredient, resonates with environmentally conscious consumers, contributing to the market's appeal and sustainability. Aloe vera has a rich history of traditional use in various cultures, and cultural factors influence its acceptance as a mainstream beverage ingredient. As these drinks become more integrated into beverage culture, they benefit from the positive associations and familiarity cultivated over centuries.
The International Trade Administration reports that Internet purchasing is more prevalent in the United Kingdom than in any other nation. Customer e-commerce accounted for 30% of the UK's total retail sector, up from 20% in 2020, and generated over $120 billion annually. In 2021, 82% of the UK purchased at least one product online. In 2020, 53 million active social media users were in the UK. Integrating social media platforms on e-commerce sites allows for seamless sharing of aloe vera drink content. Social media presence and engagement can contribute to brand visibility and attract a community of online consumers. Due to the aforementioned factors the market growth will drive in this region.
The Germany market dominated the Europe Aloe Vera Drinks Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $13,311.4 Thousands by 2030. The UK market is exhibiting a CAGR of 9.7% during (2023 - 2030). Additionally, The France market would experience a CAGR of 11.5% during (2023 - 2030).
Based on Flavor, the market is segmented into Unflavored, and Flavored. Based on Type, the market is segmented into RTD Juice, Juice Concentrates, and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
- Patanjali Ayurved Limited
- Nature's Way Products LLC (Dr. Willmar Schwabe GmbH & Co. KG)
- Aloe Farms, Inc.
- Tulip International Inc.
- Nam Viet Foods & Beverage Co., LTD
- OKF Corporation
- AloeCure (American Global Health Group, LLC)
- Akiva Superfoods
- ALO Drink (SPI West Port Group)
Europe Aloe Vera Drinks Market Report Segmentation
By Flavor (Volume, Thousand litres, USD Million, 2019-2030)
By Type (Volume, Thousand litres, USD Million, 2019-2030)
- RTD Juice
- Juice Concentrates
- Others
By Distribution Channel (Volume, Thousand litres, USD Million, 2019-2030)
- Hypermarkets & Supermarkets
- Pharmacy
- Online
- Others
By Country (Volume, Thousand litres, USD Million, 2019-2030)
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe