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Europe AdTech Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Platform, By Solution, By Advertising Type, By Vertical, By Country and Growth Forecast, 2023 - 2030

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from $1,500 182 Pages Knowledge Based Value (KBV) Research December, 2023 KBV18388981
Best Price Guarantee
Price from $1,500
Length 182 Pages
Publisher Knowledge Based Value (KBV) Research
Published Date December, 2023
SKU KBV18388981

Europe AdTech Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Platform, By Solution, By Advertising Type, By Vertical, By Country and Growth Forecast, 2023 - 2030


The Europe AdTech Market would witness market growth of 13.3% CAGR during the forecast period (2023-2030).

Brands can follow the online activities of their consumers due to ad tech, which provides information on their audiences' interests & preferred online forms. Next, using technologies and platforms to quickly develop and distribute content across numerous media, teams may tailor their advertising content to a customer profile. Finally, developing sophisticated ad tech solutions like AI/ML can address several quality and human error problems. As a result of these advantages, many businesses in healthcare, retail, IT, and other industries are adopting advertising technology.

In addition, there are several potentials for market expansion in the next years due to the expanding social networking apps and the burgeoning gaming business. The emergence of cutting-edge technologies like software-as-a-service (SaaS), robots, the Internet of Things (IoT), virtual reality (VR), and other contemporary technologies has been facilitated by artificial intelligence (AI), which is a key player in the digital advertising industry and beyond. As a result, market leaders in the ad tech market embraced these ground-breaking AI-driven solutions quickly and are still making waves today.

The German over-the-top (OTT) sector is valued in the millions of euros. It will likely continue expanding in the future due to the rising demand for digital content among consumers. In Germany, the trend toward online content consumption is anticipated to continue as more individuals resort to OTT services for their entertainment needs. Furthermore, the rise of unique content production and the increase in the middle class in Germany, are anticipated to promote the expansion of the OTT platforms in Germany. Growing OTT platforms in the region will add to the expansion of the market.

The Germany market dominated the Europe AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $146 Billion by 2030. The UK market is registering a CAGR of 12.4% during (2023 - 2030). Additionally, The France market would showcase a CAGR of 14.2% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX).

Scope of the Study

Market Segments covered in the Report:

By Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
By Platform
  • Mobile
  • Web
  • Others
By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others
By Advertising Type
  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others
By Vertical
  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  • Amazon.com, Inc.
  • Magnite, Inc. (SpotX)
Unique Offerings from KBV Research
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe AdTech Market, by Enterprise Size
1.4.2 Europe AdTech Market, by Platform
1.4.3 Europe AdTech Market, by Solution
1.4.4 Europe AdTech Market, by Advertising Type
1.4.5 Europe AdTech Market, by Vertical
1.4.6 Europe AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. Europe AdTech Market by Enterprise Size
5.1 Europe Large Enterprise Market by Country
5.2 Europe Small & Medium Enterprise Market by Country
Chapter 6. Europe AdTech Market by Platform
6.1 Europe Mobile Market by Country
6.2 Europe Web Market by Country
6.3 Europe Others Market by Country
Chapter 7. Europe AdTech Market by Solution
7.1 Europe Demand-side Platforms (DSPs) Market by Country
7.2 Europe Supply-side Platforms (SSPs) Market by Country
7.3 Europe Data Management Platforms (DMPs) Market by Country
7.4 Europe Ad Networks Market by Country
7.5 Europe Others Market by Country
Chapter 8. Europe AdTech Market by Advertising Type
8.1 Europe Search & Display Advertising Market by Country
8.2 Europe Mobile Advertising Market by Country
8.3 Europe Email Marketing Market by Country
8.4 Europe Programmatic Advertising Market by Country
8.5 Europe Native Advertising & Others Market by Country
Chapter 9. Europe AdTech Market by Vertical
9.1 Europe Retail & Consumer Goods Market by Country
9.2 Europe IT & Telecom Market by Country
9.3 Europe BFSI Market by Country
9.4 Europe Education Market by Country
9.5 Europe Healthcare Market by Country
9.6 Europe Media & Entertainment Market by Country
9.7 Europe Others Market by Country
Chapter 10. Europe AdTech Market by Country
10.1 Germany AdTech Market
10.1.1 Germany AdTech Market by Enterprise Size
10.1.2 Germany AdTech Market by Platform
10.1.3 Germany AdTech Market by Solution
10.1.4 Germany AdTech Market by Advertising Type
10.1.5 Germany AdTech Market by Vertical
10.2 UK AdTech Market
10.2.1 UK AdTech Market by Enterprise Size
10.2.2 UK AdTech Market by Platform
10.2.3 UK AdTech Market by Solution
10.2.4 UK AdTech Market by Advertising Type
10.2.5 UK AdTech Market by Vertical
10.3 France AdTech Market
10.3.1 France AdTech Market by Enterprise Size
10.3.2 France AdTech Market by Platform
10.3.3 France AdTech Market by Solution
10.3.4 France AdTech Market by Advertising Type
10.3.5 France AdTech Market by Vertical
10.4 Russia AdTech Market
10.4.1 Russia AdTech Market by Enterprise Size
10.4.2 Russia AdTech Market by Platform
10.4.3 Russia AdTech Market by Solution
10.4.4 Russia AdTech Market by Advertising Type
10.4.5 Russia AdTech Market by Vertical
10.5 Spain AdTech Market
10.5.1 Spain AdTech Market by Enterprise Size
10.5.2 Spain AdTech Market by Platform
10.5.3 Spain AdTech Market by Solution
10.5.4 Spain AdTech Market by Advertising Type
10.5.5 Spain AdTech Market by Vertical
10.6 Italy AdTech Market
10.6.1 Italy AdTech Market by Enterprise Size
10.6.2 Italy AdTech Market by Platform
10.6.3 Italy AdTech Market by Solution
10.6.4 Italy AdTech Market by Advertising Type
10.6.5 Italy AdTech Market by Vertical
10.7 Rest of Europe AdTech Market
10.7.1 Rest of Europe AdTech Market by Enterprise Size
10.7.2 Rest of Europe AdTech Market by Platform
10.7.3 Rest of Europe AdTech Market by Solution
10.7.4 Rest of Europe AdTech Market by Advertising Type
10.7.5 Rest of Europe AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis

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