Europe AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

Europe AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

The Europe AdTech Market would witness market growth of 13.7% CAGR during the forecast period (2022-2028).

The growth of the ad tech market trends for the future is strengthened by an increase in the adoption of AdTech solutions to improve operations and productivity. In addition, there are several potentials for market expansion in the next years due to the expanding social networking apps and the burgeoning gaming business. The emergence of cutting-edge technologies like software-as-a-service (SaaS), robots, the Internet of Things (IoT), virtual reality (VR), and other contemporary technologies has been facilitated by artificial intelligence (AI), which is a key player in the digital advertising industry and beyond.

As a result, market leaders in the ad tech market embraced these ground-breaking AI-driven solutions quickly and are still making waves today. Incorporating AI technology enables brands and marketers to create analytical models and obtain crucial information about market trends, allowing them to adjust their tactics to keep and expand their target audience. By increasing consumer reach, reducing wasteful market research expenses, and generating quality leads, these models effectively increase return on investment (ROI).

The German over-the-top (OTT) sector is valued in the millions of euros. It will likely continue expanding in the future due to the rising demand for digital content among consumers. In Germany, the trend toward online content consumption is anticipated to continue as more individuals resort to OTT services for their entertainment needs. Furthermore, the rise of unique content production and the increase in the middle class in Germany, are anticipated to promote the expansion of the OTT platforms in Germany. Growing OTT platforms in the region will add to the expansion of the AdTech market.

The Germany market dominated the Europe AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $123.5 Billion by 2028. The UK market is anticipated to grow at a CAGR of 12.7% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 14.5% during (2022 - 2028).

Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)

Scope of the Study

Market Segments covered in the Report:

By Advertising Type

• Search & Display Advertising
• Mobile Advertising
• Email Marketing
• Programmatic Advertising
• Native Advertising & Others

By Solution

• Demand-side Platforms (DSPs)
• Supply-side Platforms (SSPs)
• Data Management Platforms (DMPs)
• Ad Networks
• Others

By Platform

• Mobile
• Web
• Others

By Enterprise Size

• Large Enterprise
• Small & Medium Enterprise

By Vertical

• Retail & Consumer Goods
• IT & Telecom
• BFSI
• Education
• Healthcare
• Media & Entertainment
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Companies Profiled

• Adobe, Inc.
• Alibaba Group Holding Limited
• Facebook (Meta Platforms, Inc.)
• Microsoft Corporation
• Google LLC (Alphabet, Inc.)
• Twitter, Inc.
• Oracle Corporation
• Criteo S.A.
• Amazon.com, Inc.
• Magnite, Inc. (SpotX)

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