Europe ATV and UTV Market Size, Share & Industry Trends Analysis Report

Europe ATV and UTV Market Size, Share & Industry Trends Analysis Report By Vehicle Type, By Fuel Type, By End Use (Mountaineering, Military, Agriculture, and Others), By Displacement, By Power Output, By Country and Growth Forecast, 2023 - 2030


The Europe ATV and UTV Market would witness market growth of 7.2% CAGR during the forecast period (2023-2030).

The trend toward adventure sports and leisure activities, the use of ATVs and UTVs in military activities, and government regulations supporting the use of ATVs and UTVs on roads all contribute to the expansion of the market. Additionally, the development of electric vehicles and the manufacture of ATVs and UTVs that are safer offer many potentials for the expansion of the market. Market players are introducing ATVs and UTVs with cutting-edge features like GPS that are more safe and secure.

In the agriculture industry, there is a growing demand for ATVs for various farm-related tasks like weeding, field plowing, fence repair, handling animals, and general transportation. Several industries, including construction, manufacturing, utilities, search & rescue, and mining, use all-terrain vehicles. To raise brand awareness and attract new customers, well-known companies sponsor off-road racing and adventure sports competitions. In light of this, the market is estimated to grow significantly during the projection period.

Multinational automakers have introduced various ATVs in the United Kingdom because of the rising demand for sports, agriculture, and touring activities. As an illustration, CFMoto unveiled two variations of ATVs for cruising and farming. The touring ATVs and UTVs also have used comparable to cruiser motorcycles; therefore, they are ideal for activities like adventure sports or visiting rocky cities. Therefore, in the coming years, the growing uses of these quad bikes are projected to support the regional expansion of the market.

The Germany market dominated the Europe ATV and UTV Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,090.9 million by 2030. The UK market is estimated to grow a CAGR of 6.2% during (2023 - 2030). Additionally, The France market would experience a CAGR of 7.9% during (2023 - 2030).

Based on Vehicle Type, the market is segmented into UTV, and ATV. Based on Fuel Type, the market is segmented into Gasoline Powered, Diesel Powered, Electric Powered, and Solar Powered. Based on End Use, the market is segmented into Mountaineering, Military, Agriculture, and Others. Based on Displacement, the market is segmented into More Than 800 CC, 400 CC To 800 CC, and Less Than 400 CC. Based on Power Output, the market is segmented into 50kW To 100 kW, Less Than 50kW, and Above 100 kW. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bombardier Recreational Products, Inc., Zhejiang CFMoto Power Co., Ltd., Deere & Company, Honda Motor Co. Ltd., Kawasaki Heavy Industries, Ltd., KUBOTA Corporation, Kwang Yang Motor Company Ltd., Suzuki Motor Corporation, Textron, Inc., and Yamaha Motor Co., Ltd.

Scope of the Study

Market Segments covered in the Report:

By Vehicle Type
  • UTV
  • ATV
By Fuel Type
  • Gasoline Powered
  • Diesel Powered
  • Electric Powered
  • Solar Powered
By End User
  • Mountaineering
  • Military
  • Agriculture
  • Others
By Displacement
  • More Than 800 CC
  • 400 CC To 800 CC
  • Less Than 400 CC
By Power Output
  • 50kW To 100 kW
  • Less Than 50kW
  • Above 100 kW
By Country
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
Companies Profiled
  • Bombardier Recreational Products, Inc.
  • Zhejiang CFMoto Power Co., Ltd.
  • Deere & Company
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries, Ltd.
  • KUBOTA Corporation
  • Kwang Yang Motor Company Ltd.
  • Suzuki Motor Corporation
  • Textron, Inc.
  • Yamaha Motor Co., Ltd.
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe ATV and UTV Market, by Vehicle Type
1.4.2 Europe ATV and UTV Market, by Fuel Type
1.4.3 Europe ATV and UTV Market, by End User
1.4.4 Europe ATV and UTV Market, by Displacement
1.4.5 Europe ATV and UTV Market, by Power Output
1.4.6 Europe ATV and UTV Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition and scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Mar – 2023, Mar) Leading Players
Chapter 4. Europe ATV and UTV Market by Vehicle Type
4.1 Europe UTV Market by Country
4.2 Europe ATV Market by Country
Chapter 5. Europe ATV and UTV Market by Fuel Type
5.1 Europe Gasoline Powered Market by Country
5.2 Europe Diesel Powered Market by Country
5.3 Europe Electric Powered Market by Country
5.4 Europe Solar Powered Market by Country
Chapter 6. Europe ATV and UTV Market by End Use
6.1 Europe Mountaineering Market by Country
6.2 Europe Military Market by Country
6.3 Europe Agriculture Market by Country
6.4 Europe Others Market by Country
Chapter 7. Europe ATV and UTV Market by Displacement
7.1 Europe More Than 800 CC Market by Country
7.2 Europe 400 CC To 800 CC Market by Country
7.3 Europe Less Than 400 CC Market by Country
Chapter 8. Europe ATV and UTV Market by Power Output
8.1 Europe 50kW To 100 kW Market by Country
8.2 Europe Less Than 50kW Market by Country
8.3 Europe Above 100 kW Market by Country
Chapter 9. Europe ATV and UTV Market by Country
9.1 Germany ATV and UTV Market
9.1.1 Germany ATV and UTV Market by Vehicle Type
9.1.2 Germany ATV and UTV Market by Fuel Type
9.1.3 Germany ATV and UTV Market by End Use
9.1.4 Germany ATV and UTV Market by Displacement
9.1.5 Germany ATV and UTV Market by Power Output
9.2 UK ATV and UTV Market
9.2.1 UK ATV and UTV Market by Vehicle Type
9.2.2 UK ATV and UTV Market by Fuel Type
9.2.3 UK ATV and UTV Market by End Use
9.2.4 UK ATV and UTV Market by Displacement
9.2.5 UK ATV and UTV Market by Power Output
9.3 France ATV and UTV Market
9.3.1 France ATV and UTV Market by Vehicle Type
9.3.2 France ATV and UTV Market by Fuel Type
9.3.3 France ATV and UTV Market by End Use
9.3.4 France ATV and UTV Market by Displacement
9.3.5 France ATV and UTV Market by Power Output
9.4 Russia ATV and UTV Market
9.4.1 Russia ATV and UTV Market by Vehicle Type
9.4.2 Russia ATV and UTV Market by Fuel Type
9.4.3 Russia ATV and UTV Market by End Use
9.4.4 Russia ATV and UTV Market by Displacement
9.4.5 Russia ATV and UTV Market by Power Output
9.5 Spain ATV and UTV Market
9.5.1 Spain ATV and UTV Market by Vehicle Type
9.5.2 Spain ATV and UTV Market by Fuel Type
9.5.3 Spain ATV and UTV Market by End Use
9.5.4 Spain ATV and UTV Market by Displacement
9.5.5 Spain ATV and UTV Market by Power Output
9.6 Italy ATV and UTV Market
9.6.1 Italy ATV and UTV Market by Vehicle Type
9.6.2 Italy ATV and UTV Market by Fuel Type
9.6.3 Italy ATV and UTV Market by End Use
9.6.4 Italy ATV and UTV Market by Displacement
9.6.5 Italy ATV and UTV Market by Power Output
9.7 Rest of Europe ATV and UTV Market
9.7.1 Rest of Europe ATV and UTV Market by Vehicle Type
9.7.2 Rest of Europe ATV and UTV Market by Fuel Type
9.7.3 Rest of Europe ATV and UTV Market by End Use
9.7.4 Rest of Europe ATV and UTV Market by Displacement
9.7.5 Rest of Europe ATV and UTV Market by Power Output
Chapter 10. Company Profiles
10.1 Bombardier Recreational Products, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Regional Analysis
10.1.4 Research & Development Expenses
10.1.5 Recent strategies and developments:
10.1.5.1 Product Launches and Product Expansions:
10.2 Zhejiang CFMoto Power Co., Ltd.
10.2.1 Company Overview
10.2.2 Recent strategies and developments:
10.2.2.1 Product Launches and Product Expansions:
10.2.2.2 Partnerships, Collaborations, and Agreements:
10.3 Deere & Company
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Product Launches and Product Expansions:
10.3.5.2 Acquisition and Mergers:
10.4 Honda Motor Co. Ltd.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Kawasaki Heavy Industries, Ltd.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Product Launches and Product Expansions:
10.6 KUBOTA Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expenses
10.6.5 Recent strategies and developments:
10.6.5.1 Product Launches and Product Expansions:
10.6.5.2 Partnerships, Collaborations, and Agreements:
10.7 Kwang Yang Motor Company Ltd.
10.7.1 Company Overview
10.7.2 Recent strategies and developments:
10.7.2.1 Product Launches and Product Expansions:
10.8 Suzuki Motor Corporation
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Segmental and Regional Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent strategies and developments:
10.8.5.1 Product Launches and Product Expansions:
10.8.5.2 Partnerships, Collaborations, and Agreements:
10.9 Textron, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expenses
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements:
10.10. Yamaha Motor Co., Ltd.
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental and Regional Analysis
10.10.4 Research & Development Expense
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:

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