Europe AI in Virtual Reality Market Size, Share & Trends Analysis Report By Technology, By Platform, By Application, By Country and Growth Forecast, 2024 - 2031

Europe AI in Virtual Reality Market Size, Share & Trends Analysis Report By Technology, By Platform, By Application, By Country and Growth Forecast, 2024 - 2031

The Europe AI in Virtual Reality Market would witness market growth of 41.9% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe AI in Virtual Reality Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $14,896.6 million by 2031. The UK market is exhibiting a CAGR of 41% during (2024 - 2031). Additionally, The France market would experience a CAGR of 43% during (2024 - 2031).

In VR environments, non-playable characters (NPCs) have historically been limited in behaviour and interaction, often following predetermined scripts. AI transforms these characters by enabling them to respond to the user in real-time based on their actions. Through advanced AI algorithms like machine learning and natural language processing (NLP), NPCs can interpret user gestures, voice commands, and emotional states, providing lifelike interactions.

Additionally, AI in VR is making strides in mental health by providing personalized therapeutic interventions. Virtual reality exposure therapy (VRET), used to treat conditions like post-traumatic stress disorder (PTSD), phobias, and anxiety, is enhanced by AI to adjust scenarios based on real-time feedback from the patient. AI algorithms can analyze the user's physiological and emotional responses, such as heart rate and facial expressions, to determine their stress level or emotional state and then modify the virtual environment accordingly.

Government support is a significant enabler of the AI in VR industry's growth in the EU. The European Commission funds various projects to foster innovation and technological development in virtual reality. With more than half of the EU’s virtual participants involved in EU-funded projects, financial backing accelerates AI-driven VR advancements. These public investments help ensure European industries remain competitive in the VR landscape, particularly in healthcare, education, and manufacturing sectors, where AI integration enhances operational efficiency and service delivery.

Based on Technology, the market is segmented into Computer Vision, Machine Learning & Deep Learning, Natural Language Processing (NLP), and Gesture, Speech Recognition & Others. Based on Platform, the market is segmented into Head-Mounted Displays (HMDs), Desktop Computers & Consoles, Mobile Devices, Projectors & Smart Glasses, and Wearables & Body Tracking Devices. Based on Application, the market is segmented into Gaming & Entertainment, Education & Training, Healthcare & Medical, Retail & E-commerce, Social Media & Communication, Industrial & Manufacturing, Tourism & Travel, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

• Microsoft Corporation
• HTC Corporation
• Meta Platforms, Inc.
• Samsung Electronics Co., Ltd. (Samsung Group)
• Sony Corporation
• Unity Software Inc.
• Magic Leap, Inc.
• Apple, Inc.
• Qualcomm Incorporated (Qualcomm Technologies, Inc.)
• Google LLC

Europe AI in Virtual Reality Market Report Segmentation

By Technology

• Computer Vision
• Machine Learning & Deep Learning
• Natural Language Processing (NLP)
• Gesture, Speech Recognition & Others

By Platform

• Head-Mounted Displays (HMDs)
• Desktop Computers & Consoles
• Mobile Devices
• Projectors & Smart Glasses
• Wearables & Body Tracking Devices

By Application

• Gaming & Entertainment
• Education & Training
• Healthcare & Medical
• Retail & E-commerce
• Social Media & Communication
• Industrial & Manufacturing
• Tourism & Travel
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe