Asia Pacific Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Country and Growth Forecast, 2024 - 2031

Asia Pacific Moisturizer Market Size, Share & Trends Analysis Report By Type, (Face Moisturizer, and Body Moisturizer), By Form (Cream, Lotion, and Gel), By End-user (Women, Men, and Infant & Kids), By Country and Growth Forecast, 2024 - 2031


The Asia Pacific Moisturizer Market would witness market growth of 5.5% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 1,13,587.82 thousand units (50 ML), showcasing a growth of 11.1% (2020-2023).

It typically contains a blend of water and oil-based ingredients, including emollients like glycerin, which help to lock in moisture, and humectants such as hyaluronic acid, which attract water to the skin’s surface. Thus, the China market would utilize 56,074.62 thousand units (50 ML) of Moisturizer by 2031.

The China market dominated the Asia Pacific Moisturizer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,638.2 Million by 2031. The Japan market is registering a CAGR of 4.8% during (2024 - 2031). Additionally, The India market would exhibit a CAGR of 6.1% during (2024 - 2031).

The moisturizer market has seen remarkable growth over the past few decades, evolving from a basic necessity in skincare to a sophisticated, multi-faceted industry. Once dominated by a handful of brands offering simple hydrating solutions.

Additionally, evolution reflects broader trends in consumer behaviour, scientific advancements in skincare, and the influence of cultural shifts and economic factors.

The expansion of the middle class and the growth in disposable incomes in the region have contributed to an increased emphasis on personal hygiene and skincare. According to the Asian Development Bank, the middle class in Asia is expected to reach 3.5 billion people by 2030, up from 1.4 billion in 2010. The demographic transition has generated substantial demand for skincare merchandise, such as moisturizers.

Based on Type, the market is segmented into Face Moisturizer, and Body Moisturizer. Based on Form, the market is segmented into Cream, Lotion, and Gel. Based on End-user, the market is segmented into Women, Men, and Infant & Kids. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled
  • L'Oreal S.A.
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Kao Corporation
  • The Estee Lauder Companies, Inc.
  • Shiseido Company Limited
  • Beiersdorf AG
  • Henkel AG & Company, KGaA
  • Coty, Inc.
Asia Pacific Moisturizer Market Report Segmentation

By Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Face Moisturizer
  • Body Moisturizer
By Form (Volume, Thousand Units, USD Billion, 2020-2031)
  • Cream
  • Lotion
  • Gel
By End-user (Volume, Thousand Units, USD Billion, 2020-2031)
  • Women
  • Men
  • Infant & Kids
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific


Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Moisturizer Market, by Type
1.4.2 Asia Pacific Moisturizer Market, by Form
1.4.3 Asia Pacific Moisturizer Market, by End-user
1.4.4 Asia Pacific Moisturizer Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies Deployed in Moisturizer Market
Chapter 5. Asia Pacific Moisturizer Market by Type
5.1 Asia Pacific Face Moisturizer Market by Country
5.2 Asia Pacific Body Moisturizer Market by Country
Chapter 6. Asia Pacific Moisturizer Market by Form
6.1 Asia Pacific Cream Market by Country
6.2 Asia Pacific Lotion Market by Country
6.3 Asia Pacific Gel Market by Country
Chapter 7. Asia Pacific Moisturizer Market by End-user
7.1 Asia Pacific Women Market by Country
7.2 Asia Pacific Men Market by Country
7.3 Asia Pacific Infant & Kids Market by Country
Chapter 8. Asia Pacific Moisturizer Market by Country
8.1 China Moisturizer Market
8.1.1 China Moisturizer Market by Type
8.1.2 China Moisturizer Market by Form
8.1.3 China Moisturizer Market by End-user
8.2 Japan Moisturizer Market
8.2.1 Japan Moisturizer Market by Type
8.2.2 Japan Moisturizer Market by Form
8.2.3 Japan Moisturizer Market by End-user
8.3 India Moisturizer Market
8.3.1 India Moisturizer Market by Type
8.3.2 India Moisturizer Market by Form
8.3.3 India Moisturizer Market by End-user
8.4 South Korea Moisturizer Market
8.4.1 South Korea Moisturizer Market by Type
8.4.2 South Korea Moisturizer Market by Form
8.4.3 South Korea Moisturizer Market by End-user
8.5 Australia Moisturizer Market
8.5.1 Australia Moisturizer Market by Type
8.5.2 Australia Moisturizer Market by Form
8.5.3 Australia Moisturizer Market by End-user
8.6 Malaysia Moisturizer Market
8.6.1 Malaysia Moisturizer Market by Type
8.6.2 Malaysia Moisturizer Market by Form
8.6.3 Malaysia Moisturizer Market by End-user
8.7 Rest of Asia Pacific Moisturizer Market
8.7.1 Rest of Asia Pacific Moisturizer Market by Type
8.7.2 Rest of Asia Pacific Moisturizer Market by Form
8.7.3 Rest of Asia Pacific Moisturizer Market by End-user
Chapter 9. Company Profiles
9.1 L"Oreal S.A.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Recent strategies and developments:
9.1.4.1 Partnerships, Collaborations, and Agreements:
9.1.4.2 Product Launches and Product Expansions:
9.1.4.3 Acquisition and Mergers:
9.1.5 SWOT Analysis
9.2 Unilever PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 SWOT Analysis
9.3 The Procter & Gamble Company
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expense
9.3.5 SWOT Analysis
9.4 Johnson & Johnson
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental & Regional Analysis
9.4.4 Research & Development Expenses
9.4.5 SWOT Analysis
9.5 Kao Corporation
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 SWOT Analysis
9.6 The Estee Lauder Companies, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expense
9.6.5 SWOT Analysis
9.7 Shiseido Company Limited
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Beiersdorf AG
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 SWOT Analysis
9.9 Henkel AG & Company, KGaA
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Segmental and Regional Analysis
9.9.4 Research & Development Expense
9.9.5 SWOT Analysis
9.10. Coty, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 SWOT Analysis

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