Kentley Insights’ 2025 Sponsorship Rights Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years.
The historical data utilizes in-depth survey results from companies selling sponsorship rights. The survey data is combined with country-specific economic data. Our analysts develop the forecasts using models that account for trends and dynamics in the market, country, region, and macroeconomic factors.
Sponsorship rights includes granting the right to associate specific goods or services, or a corporation or other entity, with an activity, product, or project that is carried out by a another entity. For example, a credit card company may pay a theatrical festival to be the official credit card sponsor of the festival. Sponsorships usually include the provision of advertising display space and may include exclusivity rights
Some of the key sales channels for sponsorship rights include:
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