Kentley Insights’ 2025 Marketing Research Services Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years.
The historical data utilizes in-depth survey results from companies selling marketing research services. The survey data is combined with country-specific economic data. Our analysts develop the forecasts using models that account for trends and dynamics in the market, country, region, and macroeconomic factors.
Marketing research services includes gathering, analyzing, and interpreting information about consumers, market niches, and the effectiveness of marketing programs for goods and services.
Includes:
Excludes:
Some of the key sales channels for marketing research services include:
- Marketing research and public opinion polling
- Professional, scientific, and technical services
- Advertising agencies
The regions and countries covered include:
MAJOR REGIONS
Africa
Americas
Asia & Oceania
Europe
SUBREGIONS
North America
South America
Central America
Caribbean
Eastern Asia
Southeast Asia
Australasia
Other Oceania
Southern Asia
Central Asia
Western Europe
Northern Europe
Southeastern Europe
Eastern Europe
Southern Europe
UK & Ireland
North Africa
Southern Africa
Central Africa
Western Africa
Middle East
Eastern Africa
COUNTRIES
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burma
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Colombia
Congo
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
East Timor
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Fiji
Finland
France
French Guiana
French Polynesia
Gabon
Gambia
Georgia
Germany
Ghana
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Ivory Coast
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kiribati
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Morocco
Mozambique
Namibia
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Rwanda
Saint Martin (French)
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Korea
South Sudan
Spain
Sri Lanka
St Kitts and Nevis
St Lucia
St Vincent & Grenadines
Sudan
Suriname
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
The British Virgin Islands
Togo
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands
Yemen
Zambia
Zimbabwe
Purchase and download the 2025 Marketing Research Services Global Market Size & Growth Report now to instantly access the historical and forecasted market size, growth, revenue, and regional market share statistics for 195 countries.
The 2025 Marketing Research Services Global Market Size & Growth Report details historical statistics and forecasts on market size, revenues, market share, and trends for 195 countries covering North & South America, Asia, Europe, Africa and the Middle East.
- COUNTRIES COVERED
- METHODOLGY, SOURCES & PRODUCT DETAILS
- GLOBAL DEMAND & MAJOR REGION BREAKDOWN
- THE AMERICAS
- Regional Breakdown
- North America
- South America
- Central America
- Caribbean
- ASIA & OCEANIA
- Regional Breakdown
- Eastern Asia
- Southern Asia
- Southeast Asia
- Australasia
- Central Asia
- Other Oceania
- EUROPE
- Regional Breakdown
- Western Europe
- Southern Europe
- UK & Ireland
- Eastern Europe
- Northern Europe
- Southeastern Europe
- AFRICA & MIDDLE EAST
- Regional Breakdown
- Middle East
- Northern Africa
- Western Africa
- Central Africa
- Eastern Africa
- Southern Africa
- MAJOR REGIONS
- ALL REGIONS & COUNTRIES
- ABOUT KENTLEY INSIGHTS
- Purchase the Kentley Insights report now to instantly unlock the historical and forecasted market size, revenue, growth, and regional market share statistics across 195 countries.
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