Kentley Insights’ 2025 Media Monitoring and Analysis Services Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years.
The historical data utilizes in-depth survey results from companies selling media monitoring and analysis services. The survey data is combined with country-specific economic data. Our analysts develop the forecasts using models that account for trends and dynamics in the market, country, region, and macroeconomic factors.
Media monitoring and analysis services includes collecting and recording editorial coverage published in various mass media about the client or its competition (clipping service) and preparing analysis of the coverage, on a fee or contract basis
Some of the key sales channels for media monitoring and analysis services include:
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