Kentley Insights’ 2025 Media Buying Services Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2013 through 2024, with forecasts for 2025 and the next 5 years.
The historical data utilizes in-depth survey results from companies selling media buying services. The survey data is combined with country-specific economic data. Our analysts develop the forecasts using models that account for trends and dynamics in the market, country, region, and macroeconomic factors.
Media buying services includes buying space or time from the media on behalf of the advertisers or advertising agencies
Some of the key sales channels for media buying services include:
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