Direct Selling - 2024 U.S. Market Research Report with Updated Analysis & Forecasts
The 55-page Direct Selling 2024 U.S. Market Research Report is one of the most comprehensive and in-depth assessments of the retail sector in the United States with over 100 data sets covering 2015-2028.
This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, segmentation by concentration, business size, franchise, and business structure, trend analysis and forecasts on companies, facilities, employees, payroll, and much more.
Direct Selling include locations primarily engaged in non-store selling, except direct response advertising and operating vending machines. These retailers use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.
This report is based on extensive business surveys and econometrics. Professionals utilize this report for market sizing, benchmarking, strategic planning, due diligence, valuations, operational initiatives, sales & marketing strategies, understanding industry dynamics, evaluating opportunities, forecasting, trend analysis, streamlining, gap analysis, and other analyses.
Review the table of contents to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
Below are a few of the hundreds of stats from the 55-page Direct Selling 2024 Market Research Report:
INDUSTRY SIZE
In 2023, total revenue was $77.3 billion
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SECTOR GROWTH
Over the past 3 years, the sector has grown at an annual rate of 8.3%
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RETAILER GROWTH
There are 25,985 companies in the industry
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ECOMMERCE SALES
In 2024, ecommerce sales are forecasted to grow 12.0%
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SALES PER LOCATION
In 2023, the average sales per location was $2.1 million
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INFLATION & PRICING
2024 forecasted inflation is -0.3%
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PROFITABILITY & FINANCIAL BENCHMARKS
Unprofitable companies averaged -10.6% in net loss as a % of revenues
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Purchase the Direct Selling 2024 Market Research Report to unlock over 100 insightful data sets on the industry from Kentley Insights, the leader in data-rich market research reports.
NAICS CODE:4543
- Report Overview
- Industry Overview
- Methodology
- Industry Definition & Profile
- Revenue & Growth Snapshot
- Costs & Profitability Snapshot
- Industry Performance
- Total Sales Revenue
- Number of Retailers
- Number of Locations
- Trend Analysis from 2015 to 2023
- 2024 Forecast
- 5-Year Forecast
- Ecommerce
- Ecommerce Revenue of Retail Category
- Ecommerce as a % of Traditional Retailers
- Total Ecommerce as a % of Total Retail
- Trend Analysis from 2015 to 2023
- 2024 Forecast
- 5-Year Forecast
- Ecommerce Subsector Performance & Growth
- Breakdown of Product Lines
- Percentage of Revenue from Top Product Lines
- Breakdown of Sales by Customer Type
- Percentage of Revenue from Customer Type
- Inventory Turns & Gross Margin
- Trend Analysis from 2015 to 2023
- 2024 Forecast
- 5-Year Forecast
- Growth Benchmarks
- Revenue per Retailer
- Revenue per Location
- Locations per Retailer
- Trends from 2015 to 2023
- Forecasts for 2024 and the Next 5 Years
- Sales by Industry Segmentation
- Sales per Retailer
- Sales per Location
- Locations per Retailer
- Segments include Concentration, Business Size, & Business Structure
- BCG Matrix
- Income vs. Revenue Growth Matrix
- Retailing Subsectors vs. Industry
- State Statistics
- Revenue per Employee and State Rankings
- Number of Employees and State Rankings
- Sales per Capita and State Rankings
- Sales as a Percent of Consumption by State
- Sales per Retailer and State Rankings
- Sales per Location and State Rankings
- Payroll per Employee and State Rankings
- Employees per Location and State Rankings
- Pricing & Inflation
- Annual Inflation - Indexed to 2006
- Trends from 2015 to 2023
- Forecasts for 2024 and the Next 5 Years
- Seasonal Monthly Inflation Figures for the Past 4 Years
- Profitability & Financial Ratio Analysis
- Percent of Companies that are Profitable
- Average Net Income as a Percent of Revenue
- Total Asset Turnover
- Fixed Asset Turnover
- Fixed Assets to Total Assets Ratio
- Total Assets to Total Liabilities Ratio
- Return on Sales
- Return on Total Assets
- Return on Net Worth
- Total Liabilities to Net Worth Ratio
- Fixed Assets to Net Worth Ratio
- Solvency Ratio
- Balance Sheet Metrics
- Current Assets
- Fixed Assets
- Non-Current Assets
- Short-term Liabilities
- Long-term Liabilities
- Net Worth & Equity
- 17 Asset Categories
- 14 Liability Categories
- Indexed to Revenue
- Workforce Breakdown (% of Employees)
- Operations
- Management & Finance
- Sales & Marketing
- Information Technology
- Service, Support & Training
- Operating Expense Detail
- Employee Expenses
- Annual Payroll
- Health insurance
- Defined benefit pension plans
- Defined contribution plans
- Other fringe benefits
- Contract labor costs, incl. temporary help
- Inventory Handling & Supplies
- Cost of materials, containers, packaging, etc.
- Transport, shipping, warehousing
- Cost of electricity and fuels
- Cost of contract work
- Property Expenses
- Lease and rent for stores & buildings
- Repairs and maintenance to buildings
- Purchased electricity
- Water, sewer, refuse, utility payments
- Equipment Expenses
- Expensed equipment
- Lease and rent for machinery and equip.
- Repairs, maint. to machinery and equip.
- Depreciation and amortization charges
- IT Expenses
- Data processing & other computer services
- Communication services
- Software purchases
- Miscellaneous Expenses
- Advertising and promotional services
- Professional and technical Retailing
- Taxes and license fees
- Other Operating Expenses
- Industry Operating Expenses
- Industry Operating Expenses
- Industry Revenue vs. Operating Expense Growth
- Operating Expense as a Percent of Revenue
- Operating Expenses per Company
- Operating Expenses per Location
- Revenue vs. Expenses Growth per Location
- Trends from 2015 to 2023
- Forecasts for 2024 and the Next 5 Years
- Productivity & Industry Employment
- Trends from 2015 to 2023
- Forecasts for 2024 and the Next 5 Years
- Revenue per Employee
- Total Industry Employees
- Employees per Company
- By Size of Company
- By Business Structure
- By Franchise Type
- By Concentration
- Business Size Segmentation
- Number of Companies, Locations, Sales, Employees & Payroll
- By Number of Employees – 1-4, 5-9, 10-19, 21-49, 50-99, 100-249, 250+
- Absolute Values & % of Industry
- Concentration Segmentation
- Number of Companies, Locations, Sales, Employees & Payroll
- Top 4 Largest Companies, Next 4, Next 12, Next 30
- Absolute Values & % of Industry
- Major Retail Sector Concentration Benchmarks
- Top 50 Retailers % of Industry Sales
- 14 Sectors
- Business Structure Segmentation
- Number of Companies, Locations, Sales, Employees & Payroll
- C-Corporations, S-Corporations, Sole Proprietorships, Partnerships
- Absolute Values & % of Industry
- Franchisee Segmentation
- Number of Locations, Sales, Employees & Payroll
- Franchisee-Owned, Franchisor-Owned, Other
- Absolute Values & % of Industry
- Major Retail Sector Franchise Benchmarks
- Franchised Locations % of Industry Sales
- 14 Sectors
- Employment by Business Size
- Number of Employees by Business Size
- Employees per Company by Business Size
- Employees per Location by Business Size
- 2016 versus 2021
- Retailing Subsector Benchmarking Analysis
- Sales and 5-Year CAGR
- Number of Companies
- Number of Locations
- Locations per Company
- Employees per Company
- Industry Payroll
- Payroll per Employee
- Payroll per Company
- Payroll per Location
- Trends from 2015 to 2023
- Forecasts for 2024 and the Next 5 Years
- Payroll by Industry Segmentation
- Payroll per Retailer
- Payroll per Location
- Payroll per Employee
- Segments include Concentration, Business Size, & Business Structure
- Employees by Industry Segmentation
- Employees per Retailer
- Employees per Location
- Segments include Concentration, Business Size, & Business Structure
- Job Categorization Pay Ranges
- Management & Finance
- Sales & Marketing
- IT & Engineering
- Service & Support
- Operations & Production
- Pay Bands - Bottom 10% & 25%, Mean, Top 25% & 10%
- Top 20 Jobs Breakdown
- Percent of Total Employees
- Pay Bands - Bottom 10% & 25%, Mean, Top 25% & 10%
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