Direct Selling - 2022 U.S. Market Research Report with Updated COVID-19 Forecasts
The Direct Selling 2022 U.S. Market Research Report is one of the most comprehensive and in-depth assessments of the retail sector in the United States with over 100 data sets covering 2012-2026.
This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on companies, facilities, employees, payroll, and much more.
Direct Selling include locations primarily engaged in non-store selling, except direct response advertising and operating vending machines. These retailers use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.
This report is based on extensive business surveys and econometrics. Professionals utilize this report for market sizing, benchmarking, strategic planning, due diligence, valuations, cost-cutting, planning, understanding industry dynamics, evaluating opportunities, forecasting, streamlining, gap analysis, and other analyses.
Review the table of contents to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
Below are a few of the hundreds of stats from the Direct Selling 2022 Market Research Report:
INDUSTRY SIZE
In 2021, total revenue was $73.1 billion
Purchase now for historical and forecasted market size
SECTOR GROWTH
Over the past 3 years, the sector has grown at an annual rate of 2.2%
Purchase now for historical, annual and forecasted growth rates
RETAILER GROWTH
There are 27,761 companies in the industry
Learn more about the historical and forecasted industry composition
ECOMMERCE SALES
In 2022, ecommerce sales are forecasted to grow 33.0%
Buy the report for ecommerce penetration, growth, and forecasts
SALES PER LOCATION
In 2021, the average sales per location was $2 million
Purchase now for historical and forecasted sales per company
INFLATION & PRICING
2022 forecasted inflation is 0.3%
Purchase now for historical industry inflation and the 5-year forecast
PROFITABILITY & FINANCIAL BENCHMARKS
Unprofitable companies averaged -3.5% in net loss as a % of revenues
Buy the report for average profitability & many other financial ratios
Purchase the Direct Selling 2022 Market Research Report to unlock over 100 insightful data sets on the industry from Kentley Insights, the leader in data-rich market research reports.
- Report Overview
- Industry Overview
- Methodology
- Industry Definition & Profile
- Revenue & Growth Snapshot
- Costs & Profitability Snapshot
- Industry Performance
- Total Sales Revenue
- Number of Companies
- Number of Locations
- Trend Analysis from 2013 to 2021
- 2022 Forecast
- 5-Year Forecast
- Ecommerce
- Ecommerce Revenue of Retail Category
- Ecommerce as a % of Traditional Retailers
- Total Ecommerce as a % of Total Retail
- Trend Analysis from 2013 to 2021
- 2022 Forecast
- 5-Year Forecast
- Ecommerce Subsector Performance & Growth
- Breakdown of Product Lines
- Percentage of Revenue from Top Product Lines
- Inventory Turns & Gross Margin
- Trend Analysis from 2013 to 2021
- 2022 Forecast
- 5-Year Forecast
- Growth Benchmarks
- Revenue per Company
- Revenue per Location
- Locations per Company
- Trends from 2013 to 2021
- Forecasts for 2022 and the Next 5 Years
- BCG Matrix
- Income vs. Revenue Growth Matrix
- Retailing Subsectors vs. Industry
- State Statistics
- Revenue per Employee and State Rankings
- Number of Employees and State Rankings
- Sales per Capita and State Rankings
- Sales as a Percent of Consumption by State
- Sales per Location and State Rankings
- Payroll per Employee and State Rankings
- Pricing & Inflation
- Annual Inflation - Indexed to 2006
- Trends from 2013 to 2021
- Forecasts for 2022 and the Next 5 Years
- Seasonal Monthly Inflation Figures for the Past 4 Years
- Profitability & Financial Ratio Analysis
- Percent of Companies that are Profitable
- Average Net Income as a Percent of Revenue
- Total Asset Turnover
- Fixed Asset Turnover
- Fixed Assets to Total Assets Ratio
- Total Assets to Total Liabilities Ratio
- Return on Sales
- Return on Total Assets
- Return on Net Worth
- Total Liabilities to Net Worth Ratio
- Fixed Assets to Net Worth Ratio
- Solvency Ratio
- Workforce Breakdown (% of Employees)
- Operations
- Management & Finance
- Sales & Marketing
- Information Technology
- Service, Support & Training
- Operating Expense Detail
- Employee Expenses
- Annual Payroll
- Health insurance
- Defined benefit pension plans
- Defined contribution plans
- Other fringe benefits
- Contract labor costs, incl. temporary help
- Inventory Handling & Supplies
- Cost of materials, containers, packaging, etc.
- Transport, shipping, warehousing
- Cost of electricity and fuels
- Cost of contract work
- Property Expenses
- Lease and rent for stores & buildings
- Repairs and maintenance to buildings
- Purchased electricity
- Water, sewer, refuse, utility payments
- Equipment Expenses
- - Expensed equipment
- - Lease and rent for machinery and equip.
- - Repairs, maint. to machinery and equip.
- - Depreciation and amortization charges
- IT Expenses
- Data processing & other computer services
- Communication services
- Software purchases
- Miscellaneous Expenses
- Advertising and promotional services
- Professional and technical Retailing
- Taxes and license fees
- Other Operating Expenses
- Industry Operating Expenses
- Industry Operating Expenses
- Industry Revenue vs. Operating Expense Growth
- Operating Expense as a Percent of Revenue
- Operating Expenses per Company
- Operating Expenses per Location
- Revenue vs. Expenses Growth per Location
- Trends from 2013 to 2021
- Forecasts for 2022 and the Next 5 Years
- Productivity & Industry Employment
- Trends from 2013 to 2021
- Forecasts for 2022 and the Next 5 Years
- Revenue per Employee
- Total Industry Employees
- Employees per Company
- Consolidation Analysis
- Number of Companies by Business Size
- Number of Locations by Business Size
- Locations per Company by Business Size
- 2016 versus 2021
- Employment by Business Size
- Number of Employees by Business Size
- Employees per Company by Business Size
- Employees per Location by Business Size
- 2016 versus 2021
- Retailing Subsector Benchmarking Analysis
- Sales and 5-Year CAGR
- Number of Companies
- Number of Locations
- Locations per Company
- Employees per Company
- Industry Payroll
- Payroll per Employee
- Payroll per Company
- Payroll per Location
- Trends from 2013 to 2021
- Forecasts for 2022 and the Next 5 Years
- Payroll by Business Size
- Payroll per Company
- Payroll per Location
- Payroll per Employee
- 2016 versus 2021
- Job Categorization Pay Ranges
- Management & Finance
- Sales & Marketing
- IT & Engineering
- Service & Support
- Operations & Production
- Pay Bands - Bottom 10% & 25%, Mean, Top 25% & 10%
- Top 20 Jobs Breakdown
- Percent of Total Employees
- Pay Bands - Bottom 10% & 25%, Mean, Top 25% & 10%
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook