Advertising and Public Relations - 2023 U.S. Market Research Report with Updated COVID-19 & Recession Risk Forecasts
The 78-page 2023 Advertising and Public Relations Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2014-2027.
This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of company, concentration segmentation, business structure, customer type, state and MSA, profitability, financial ratios, balance sheet benchmarks, BCG matrix, extensive statistics by state and MSA, operating expense details, workforce composition, industry consolidation analysis, sector benchmarks, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on numerous industry statistics including companies, locations, employees, pay, and much more.
The Advertising and Public Relations industry group includes companies primarily engaged in creating mass media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services.
This report was developed utilizing the results from extensive business surveys and econometrics. Professionals utilize this report for market sizing, industry analysis, benchmarking, forecasting, strategic planning, market analysis, due diligence, valuation, sales & marketing strategy, operational streamlining, organizational strategy, evaluating opportunities, and many other analyses.
Review the 78-page table of contents or download a sample report to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs.
Below are a few of the hundreds of stats from the report:
INDUSTRY SIZE
In 2022, industry sales were $158.8 billion
Purchase now for historicals (2014-2022) and forecasts for 2023 and the next 5 years
INDUSTRY GROWTH
Over the past 3 years, the industry has grown at an annual rate of 9.3%
The report has historical, annual and forecasted growth rates
COMPANY GROWTH
There are 33,893 companies in the industry
Learn more about the historical and forecasted industry composition
SALES PER COMPANY
In 2022, the average sales per company was $4.7 million
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INFLATION & PRICING
2021 inflation was 0.2%
The report has historicals (2014-2022), 4 years of monthly figures, and 2023 & 5-year forecast
PROFITABILITY
For unprofitable companies, the average net loss is -13.4%
The report has more on market and profitability dynamics
RIGHTSIZING ANALYSIS
Employee productivity is $281,345
Learn more about historical and forecasted employee productivity
EXPENSE BENCHMARKING
2.9% of expenses is spent on health insurance
Benchmark against 24 other expense categories
OPERATING EXPENSES
In 2022, industry operating expenses grew 15.9%
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PAYROLL
In 2022, payroll per employee was $84,607
Get the full picture with historicals and the 2023 and 5-year forecasts
PAYROLL BY STATE
California averages $77,023 in payroll per employee
Purchase now for payroll stats on other states
JOB CATEGORIZATION BENCHMARKS
14.4% of employees in the industry are in management positions
Benchmark against 25 other job categories
JOB CATEGORIZATION PAY RANGES
The average industry hourly pay for office and administrative jobs is $22.77
Purchase now for the bottom 10%, 25%, average, top 75% and 90% pay ranges in 26 job categories
The above stats represent a small fraction of what you will find in this report.
Purchase the 2023 Advertising and Public Relations Market Research Report now to unlock the insight from one of the most trusted research firms.
NAICS CODE: 5418
- Overview
- Industry Snapshot - Revenue & Growth
- Industry Snapshot - Costs & Financial Metrics
- SECTION ONE
- REVENUE & GROWTH ANALYSIS
- Industry Growth Details
- Industry Revenue, Companies, Locations
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Growth Benchmarks
- Revenue per Company & Location
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Revenue by Product Lines
- % of Revenue from Product Lines
- BCG Income vs Revenue Growth Matrix
- Service Subsectors vs. Industry
- Total Revenue by Industry Segments
- Concentration, Size, Structure & Franchise
- Total Revenue per State
- Revenue per State and State Rankings
- Revenue per Capita by State
- Revenue per Capita and State Rankings
- Revenue per Metropolitan Statistical Area
- Revenue per Capita per Metropolitan Statistical Area
- Revenue per Company by Industry Segment
- Concentration, Business Size, & Business Structure
- Revenue per Location by Industry Segment
- Concentration, Size, Structure, & Franchise
- Revenue per Location by State
- Revenue per Location and State Rankings
- Revenue per Location per MSA
- Industry Segmentation by Business Size
- Revenue, Companies, Locations, Employees & Payroll
- Absolute Figures & % of Industry
- Industry Consolidation Analysis
- Revenue, Companies, Locations & Employees
- 2017 vs. 2022 by Business Size
- Industry Consolidation Benchmarks
- Revenue per Company, Location & Employee
- 2017 vs. 2022 by Business Size
- Industry Segmentation by Top 50 Companies
- Revenue, Locations, Employees & Payroll
- Absolute Figures & % of Industry
- Sector Concentration Benchmarks
- % of Sector Revenue from the Top 50 Companies
- 12 Sectors
- Industry Segmentation by Business Structure
- Revenue, Companies, Locations, Employees & Payroll
- Absolute Figures & % of Industry
- Pricing & Inflation
- Annual Inflation - Indexed to 2006
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Monthly Inflation Figures for the Past 4 Years
- Service Subsector Growth
- Revenue and 5-Year CAGR
- 12 Subsectors
- Service Subsector Analysis
- Revenue per Company
- Revenue per Location
- 12 Subsectors
- Service Subsector Analysis
- Revenue per Employee
- Payroll per Employee
- SECTION TWO
- COST & FINANCIAL ANALYSIS
- Profitability & Financial Ratio Analysis
- Percent of Companies that are Profitable
- Average Net Income as a Percent of Revenue
- 10 Financial Ratios
- Balance Sheet Benchmarks
- 17 Asset & 14 Liabilities Categories
- Indexed at 100 to Total Revenue
- Operating Expenses
- Industry Operating Expenses
- Industry Revenue vs. Operating Expense Growth
- Operating Expense as a Percent of Revenue
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Operating Expenses by Company & Location
- Operating Expenses per Company
- Operating Expenses per Location
- Revenue vs. Expenses Growth per Location
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Operating Expense Detail
- 32 Categories covering Employee, Property, Equipment, IT, Inventory, & Miscellaneous Costs
- % of Cost Structure
- Productivity & Industry Employment
- Revenue per Employee
- Total Industry Employees
- Employees per Company
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Employee Productivity by Segments
- Revenue per Employee
- Concentration, Business Size, Structure & Franchise
- Employee Productivity by State
- Revenue per Employee and State Rankings
- Employee Productivity per MSA
- Revenue per Employee
- Industry Payroll
- Payroll per Employee
- Payroll per Company
- Payroll per Location
- 2014-2022 historicals, 2023 & 5-yr forecasts
- Workforce Composition Benchmarks
- 17 Job Categories across Management & Finance, Sales, Services, Marketing, Ops, IT, & Others
- Percent of Industry's Employees
- Job Categorization Pay Ranges
- 17 Job Categories across Management & Finance, Sales, Services, Marketing, Ops, IT, & Others
- Pay Bands (10%, 25%, Mean, 75%, 90%)
- Top 20 Jobs Breakdown
- Percent of Total Employees by Job
- Rank Ordered by Top 20 Job Categories
- Pay Ranges of Top 20 Jobs
- Pay Bands (10%, 25%, Mean, 75%, 90%)
- Payroll per Company by Segments
- Concentration, Business Size, & Business Structure
- Payroll per Location by Segments
- Concentration, Business Size, Structure, & Franchise
- Payroll per Employee by Segments
- Concentration, Business Size, Structure, & Franchise
- Payroll per Employee by State
- Payroll per Employee
- State Rankings
- Payroll per Employee per MSA
- Employees per Company by Segments
- Concentration, Business Size, & Business Structure
- Employees per Company by Segments
- Concentration, Business Size, Structure, & Franchise
- Total Employment by State
- Number of Employees and State Rankings
- Population to Every Employee by State
- Number of Residents to Industry Employee
- State Rankings
- Total Employment per MSA
- Locations per Company by Segments
- Concentration, Business Size, & Business Structure
- Locations per MSA
- About Kentley Insights
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