Thailand Car Mobility-as-a-Service (MAAS) Market Outlook to 2027

Thailand Car Mobility-as-a-Service (MAAS) Market Outlook to 2027

The report provides a comprehensive analysis of the potential of Car Mobility-as-a-Service Market in Thailand. The report covers an overview and genesis of the industry, market size in terms of revenue generated, fleet size and average prices.

It covers sub-markets such as car rental, car leasing, ride hailing, self-drive car rental and car sharing services. The revenue in each market is segmented car type, by mode of booking, by purpose, by lease duration, by region, by commute type, by booking duration, by usage and by ownership; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Thailand Car Mobility-as-a-Service (MaaS) Market – which grew from approximately $ ~4 Bn in 2017 to approximately $ ~4.5 Bn in 2022 – is forecasted to grow further to $ ~6 Bn by 2027, owing to introduction of EVs, booming tourism and technological advancements in the country.

Proliferation of smartphones and low-cost internet connectivity across the country is expected to lead growth of mobile application-based business models as they expand to more cities.Increase in fuel prices as well as low availability of automobiles due to shortage of semiconductor chips will lead to rising ticket sizes of these services, which will give this market steady growth over the coming years.

Key Trends by Market Segment:

By Mode of Booking: Offline booking channels are opted for by domestic tourists as well as by corporate clients due to convenience and reliability. Booking desks also available on airports as major companies have their kiosks.

By Duration of Lease: From the consumer’s point of view, the life span of cars in Thailand is Thai between 8-10 years as customers tend to use their cars for this long because cost of ownership of old cars is not progressive.

Competitive Landscape

Thailand Car Mobility-as-a-Service Market is at growing stage with highly fragmented market. Top Players of Thailand Car MaaS market are Thai Rent Car, South East Capital, Grab, Haup and QC Rent a Car. Major market players differ by service with no overlap, who are competing against each other on the basis of base fare, average ticket size, waiting time, fleet size, no of drivers, daily/monthly price and revenue.

Future Outlook

Factors like younger population, internet penetration and technological development will drive the market in future. Additionally, increase in fuel prices as well as shortage of automobiles due to shortage of semiconductor chips will lead to rising ticket sizes of these services, which will give this market steady growth over the coming years.

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