North America Gaming Chairs Market Outlook to 2028

North America Gaming Chairs Market Overview

The North America gaming chairs market is valued at USD 1.7 billion based on a five-year historical analysis. This growth is driven by the increasing popularity of video gaming, especially among millennials and Gen Z. The rising demand for ergonomically designed chairs to enhance gaming experience and prevent health issues like back pain has led to significant growth. The shift towards professional gaming and e Sports has also contributed to the rising demand for specialized gaming chairs, which has fueled the market's expansion.

In North America, the United States dominates the gaming chair market. This is largely due to its strong gaming culture, high disposable incomes, and the presence of major gaming events such as tournaments and conventions. Cities like Los Angeles and New York are home to significant gamer communities and serve as hubs for e Sports and professional gaming teams. Canada follows closely, with an expanding gaming market driven by its tech-savvy population and growing interest in e Sports.

As sustainability becomes a priority for consumers, gaming chair manufacturers are focusing on eco-friendly materials. In 2023, over 70% of U.S. consumers reported a preference for products made from sustainable or recycled materials, according to the U.S. Environmental Protection Agency (EPA). This shift towards environmentally conscious buying behavior has encouraged gaming chair brands to incorporate eco-friendly and recycled components into their products, aligning with market trends and appealing to environmentally aware consumers.

North America Gaming Chairs Market Segmentation

By Chair Type: The North America gaming chairs market is segmented by chair type into PC gaming chairs, console gaming chairs, hybrid gaming chairs, bean bag gaming chairs, and racing simulation chairs. Recently, PC gaming chairs have dominated the market due to the widespread use of personal computers for both casual and professional gaming. Their advanced ergonomics and customization options, such as adjustable armrests and lumbar support, are key factors contributing to their popularity. Additionally, the rise of live-streaming platforms like Twitch has fueled demand for high-quality PC gaming chairs.

By Price Range: The gaming chairs market in North America is also segmented by price range, including budget (under USD 200), mid-range (USD 200500), and premium (above USD 500). The mid-range segment has a dominant market share because it offers the right balance of affordability and quality. Brands in this category provide consumers with well-designed chairs that cater to both casual and serious gamers, offering durability, comfort, and style. Mid-range chairs have been especially appealing to streamers and e Sports players who want professional-quality features without paying premium prices.

North America Gaming Chairs Market Competitive Landscape

The North America gaming chairs market is dominated by both established global brands and rising regional players. Companies like Secretlab and DXRacer lead the market with their focus on premium-quality products and continuous innovation. These brands maintain a strong foothold due to their partnerships with e Sports teams, sponsorships, and high visibility in online gaming communities. On the other hand, companies like Corsair and Razer are diversifying their product lines, contributing to an increase in market competition. The emergence of hybrid gaming chairs targeting both casual gamers and office professionals has also intensified competition.

Company

Establishment Year

Headquarters

Product Range

Customization Options

Technological Integration

Sustainability Initiatives

Partnerships

Customer Service

Secretlab

2014

Singapore______

DXRacer

2001

Michigan, USA______

Corsair (T1 Race)

1994

California, USA______

Razer (Iskur)

2005

California, USA______

Noblechairs

2015

Berlin, Germany______

North America Gaming Chairs Industry Analysis

Growth Drivers

Surge in e Sports and Online Gaming: The rise of e Sports has significantly driven the demand for gaming chairs in North America. As of 2023, the global e Sports audience reached 540 million, with North America being one of the major contributors. With millions of gamers participating in or following e Sports, there has been a significant increase in the demand for high-performance gaming equipment, including gaming chairs. Additionally, the gaming industry in North America generated revenue of over $65 billion in 2023, further emphasizing the purchasing power and market size for accessories like gaming chairs.

Rising Home Office Setups: With the hybrid work model continuing in 2024, there is a growing trend of individuals investing in ergonomic furniture to enhance comfort during long hours at home. According to the U.S. Bureau of Labor Statistics, over 58 million Americans worked remotely at least part-time in 2023, contributing to a surge in demand for ergonomic gaming chairs, which offer both gaming and work-friendly features. Ergonomically designed chairs cater to the need for multi-purpose solutions, making them popular among home office setups across North America.

Increasing Disposable Income: North America's rising disposable income has increased consumer spending on leisure and entertainment-related products, including gaming accessories. In 2023, the average disposable income per capita in the U.S. reached $57,000, according to the World Bank. This increase in disposable income has allowed consumers to spend more on enhancing their gaming experience, leading to higher demand for premium gaming chairs. Gaming accessories, including chairs, are becoming more popular as consumers prioritize

Market Challenges

High Product Prices: Gaming chairs are often viewed as premium products, and their relatively high cost poses a challenge for the North American market. The U.S. Consumer Expenditure Survey indicated that while consumers spent an average of $2,500 annually on entertainment and leisure products in 2023, many are hesitant to invest in high-end accessories like gaming chairs. Price-sensitive customers are likely to opt for budget alternatives, making it difficult for high-end brands to capture a larger share of the market.

Supply Chain Disruptions: The gaming chair market in North America has faced supply chain challenges, with raw material shortages and shipping delays significantly impacting production timelines. The U.S. Census Bureau reported that in 2022, disruptions in supply chains due to pandemic-related restrictions and global transportation bottlenecks caused delays in manufacturing processes, affecting the availability of gaming chairs in retail markets. These supply chain issues continue to hinder the markets ability to meet demand efficiently.

North America Gaming Chairs Market Future Outlook

The North America gaming chairs market is expected to witness steady growth in the coming years, driven by the rise of the gaming industry, increasing consumer awareness about ergonomics, and technological innovations in chair design. As e Sports continue to grow and gaming becomes more mainstream, the demand for high-quality, durable, and comfortable gaming chairs is expected to surge. Moreover, the integration of smart technology and sustainable materials in product design is likely to create new opportunities for market players, catering to eco-conscious consumers and technology enthusiasts alike.

Opportunities

Integration of Smart Technology: The integration of smart technology presents a promising opportunity for gaming chair manufacturers. As of 2023, 33% of households in North America were equipped with at least one Io T device, creating demand for gaming chairs with smart features like Bluetooth connectivity, vibration, and speakers. These tech-integrated chairs offer a unique gaming experience by syncing with consoles and mobile devices, appealing to tech-savvy consumers looking for enhanced interactivity and comfort in their gaming setups.

Expansion into Non-Gaming Segments: The gaming chair market is expanding beyond its core audience of gamers, with increasing adoption in home office and entertainment setups. The number of remote workers and home-based entrepreneurs in North America reached over 58 million in 2023. This expansion into non-gaming segments allows manufacturers to market their products to a broader audience, including professionals seeking ergonomic solutions for work and relaxation, further driving demand.
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