Malaysia Used Smartphone Market Outlook to 2026F

Malaysia Used Smartphone Market Outlook to 2026F

The report provides a comprehensive analysis of the potential of the Used Smartphone Industry in Malaysia. The report covers an overview and genesis of the industry, market size on the basis of revenue generated.

Its market segmentation includes by distribution channel, by type of marketing channel, by source of lead generation, by sourcing medium, by type of sales, by brand of smartphones, by age of smartphones, by price of used smartphones, by purchase across major cities, by type of network, by battery capacity, by operating system and by screen size; growth enablers and drivers, challenges and bottlenecks; regulatory framework; industry analysis, competitive landscape including competition scenario, and market shares of major players. The report concludes with future market projections of each segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates,the Malaysia Used Smartphone Market– which grew at a CAGR of 12.8% in the period of 2016-2021 – is expected to grow at a CAGR of 14.9% in the forecasted period of 2022F-2026F, owing to increasing smartphone and internet penetration along with digital transformation due to the adoption of 5G network, high proportion of low- to mid-income consumers and rising prices of new smartphones.

The Malaysian government’s initiatives have provided stimulus to boost the economy by going digital in multiple aspects of life.

Since there is an increase in the popularity of used smartphones, the prices of the handsets have been gradually increasing.

Around 20.0% of Malaysia’s total population sold their phone after using it in 2021.

Key Trends by Market Segment:

By Distribution Channels: Unorganized Distribution channel contributes the majority of the revenue in the Malaysia Used Smartphone Market. In 2021, about 20% of the country’s total population sold their smartphones after using but there was no systematic and organized distribution channelthat was followed.

By Age of Smartphones: Majority of the used smartphone population prefer to buy a second-hand phone that is only 1-year old or less. Buying a smartphone at an early life enables a second hand user to get the maximum benefits from it. The wear and tear would be less, battery life would be good and they would be able to use the smartphone for longer time before it breaks down.

Competitive Landscape

Future Outlook

The Malaysia Used Smartphone Market is projected to show a growth of CAGR 14.9% in the forecasted period of 2022F-2026F, owing to the increasing smartphone and internet penetration along with digital transformation due to the adoption of 5G network, high proportion of low- to mid-income consumers and rising prices of new smartphones.

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1. Executive Summary
2. Country Overview
2.1 Country Demographics of Malaysia, 2021
2.2 Population Analysis of Malaysia, 2021
2.3 State-wise income and expenditure pattern, 2021
2.4 State-wise population and income growth, 2021
2.5 Digital Penetration Analysis of Malaysia, 2021
3. Malaysia’s Smartphone User Landscape
3.1 Internet Usage in various Electronic Devices, 2021
3.2 Smartphone basis Usage, 2019
3.3 Phone checking habits of Malaysians, 2019
3.4 Network Connectivity Scenario in Malaysia, 2021
3.5 Smartphone Precautionary Measures, 2021
3.6 Types of Mobile Users and By Age, 2021
3.7 Smartphone Users by Income and By Employment Category, 2021
3.8 Smartphone Users by Areas of Living and By Intention to Switch to Smartphone, 2021
3.9 Reasons for Not Using Smartphones and Mobile Privacy Concerns, 2021
3.10 Frequency of checking phones and their reasons, 2021
3.11 Losing Handphone and Reason behind it, 2021
3.12 Length of Smartphone before changing into one and by treatment of used hand phone, 2021
3.13 Awareness Update on MCMC label, 2021
3.14 MCMC Digitalization Agenda, 2021
3.15 The Digital Economy: Opportunities in Malaysia
4. Malaysia Used Smartphone Market Analysis
4.1 Ecosystem of Malaysia Used Smartphone Market
4.2 Business Cycle and Genesis of Online Players in Malaysia Used Smartphone Market
4.3 Timeline of Major Online Players
4.4 Value Chain Analysis
4.5 Business Model of Used Smartphone players
4.6 Lead generation for used smartphones
5. Malaysia Used Smartphone Industry Market Size
5.1 Malaysia Overall New Smartphones Market by Sales Volume, 2016-2021
5.2 Introduction on Malaysia Used Smartphones Market
5.3 Malaysia Overall Used Smartphones Market by Transaction Value and by Sales Volume, 2016-2021
5.4 Used Smartphone Prices in Malaysia, 2021
6. Malaysia Used Smartphone Industry Market Segmentation, 2021
6.1 By Distribution channel (Organized and Unorganized)
6.2 By Type of Marketing Channels (Offline dealers, Online Marketplaces, Classifieds)
6.3 By Source of Lead Generation (Online vs Dealership walk-ins)
6.4 By Sourcing Medium (OEMs, Telephone Operators, Businesses, Retail Customers)
6.5 By Type of Sales (B2C & C2C Sales)
6.6 By Brand of smartphone (Apple, Xiaomi, Samsung and Others)
6.7 By Age of Used Smartphone (0-12 months, 12-24 months, 24-36 months, 36-48 months, >48 months)
6.8 By Price of used smartphone (Low-end, Mid-range, Upper-end, Premium Phones)
6.9 By Purchase across Geographies (Kuala Lumpur, Seberang Perai, Petaling Jaya and others)
6.10 By Type of network (2G, 3G, 4G, 5G)
6.11 By Battery capacity (5000 mAh)
6.12 By Operating system (Android, iOS, Others)
6.13 By Screen size (5.5 inch)
7. Competition Scenario of Malaysia Used Smartphone Market
7.1 Competitive Analysis of Used Smartphone Industry
7.2 Market Share of Major Used Smartphone Market share of online players on the Basis of Revenues, 2021
7.3 Competitive Analysis of Online Used Smartphone Industry in Malaysia
7.4 Cross Comparison for Organized Online Players on the Basis of Establishment Year, Revenues Generated, Average Pricing, No. of employees, Geographical Presence, Business USP, Products offered, Value Added Services, Business Model and Strategy, Activities on Social Media
7.5 Issues and Challenges in the Online Used Smartphone Industry in Malaysia
8. End User Analysis of Malaysia Used Smartphone Market
8.1 Key factors influencing used smartphone purchasing decisions
8.2 Deciding Parameters for Consumers
8.3 Customer Journey
8.4 Consumers Desires and Emerging Implications
8.5 Factors Influencing Consumer Behaviour
8.6 Customer Pain points in Used smartphone industry
9. Industry Analysis
9.1 Trends and Developments in Malaysia Used Smartphone Market
9.2 SWOT Analysis on Used Smartphones market in Malaysia
9.3 Porter’s Five Forces analysis on Used Smartphones market in Malaysia
9.4 Growth Drivers of Malaysia Used Smartphone Market
9.5 Issues and Challenges in Malaysia Used Smartphone Market
9.6 Government Rules and Regulations in Malaysia Used Smartphone Market
9.7 Impact of Covid-19 on Malaysia Used Smartphone Market
9.8 Challenges in Market – Seasonality
10. Malaysia Used Smartphones Market Size Future Outlook and Projections
10.1 Malaysia Overall Used Smartphones Market by Transaction Value and by Sales Volume, 2021-2026F
10.2 Average Price of Used Smartphones Sold in Malaysia, 2021-2026F
10.3 By Distribution channel (Organized and Unorganized) and By Type of Marketing Channels (Offline dealers, Online Marketplaces, Classifieds), 2026F
10.4 By Source of Lead Generation (Online vs Dealership walk-ins) and By Type of Sales (B2C & C2C), 2026F
10.5 By Sourcing Medium (OEMs, Telephone Operators, Businesses, Retail Customers), 2026F
10.6 By Brand of smartphone (Apple, Samsung, Xiaomi, and Others), 2026F
10.7 By Age of Used Smartphone (0-12 months, 12-24 months, 24-36 months, 36-48 months, >48 months), 2026F
10.8 By Price of used smartphone (Low end smartphones, mid-range smartphones, upper end smartphones, premium smartphones), 2026F
10.9 By Purchase across major cities (Kuala Lumpur, Seberang Perai,Petaling Jaya and others), 2026F
10.10 By Type of network (2G, 3G, 4G), 2026F
10.11 By Battery capacity (5000 mAh), and By Operating system (Android, iOS, Others) and By Screen size (5.5 inch), 2026F
10.12 Future Technologies to be incorporated in smartphones
11. Company Overview
11.1 CompAsia Company Profile
12. Analyst Recommendations
12.1 Decision parameters for regions to target
12.2 Process of Quality Check and Documentation that a customer needs to be aware of
12.3 Success Factors for Future
13. Research Methodology
13.1 Market Definitions and Assumptions
13.2 Abbreviations
13.3 Market Sizing Approach
13.4 Consolidated Research Approach
13.5 Primary Research Approach
13.6 Sample Size Inclusion
13.7 Research Limitations and Future Conclusion
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