KSA Buy Now Pay Later Market Outlook to 2027- Driven by digitalization, government support as a part of Saudi vision 2030 increasing Genz & millennials population due to influx of expatriates coupled with shifting preference towards easy interest free ext

KSA Buy Now Pay Later Market Outlook to 2027- Driven by digitalization, government support as a part of Saudi vision 2030 increasing Genz & millennials population due to influx of expatriates coupled with shifting preference towards easy interest free extra credit line sources

The report “KSA Buy Now Pay Later Market Outlook to 2027- Driven by digitalization, government support as a part of Saudi vision 2030 increasing Genz & millennials population due to influx of expatriates coupled with shifting preference towards easy interest free extra credit line sources” by Ken Research provides a comprehensive analysis of the potential of Buy Now Pay Later Industry in Saudi Arabia. The report also covers overview and genesis of the industry, market size in terms of revenue generated; market segmentation by types of services, by end users, by revenue division on the basis of Number of Transactions, on the basis of Number of Transactions, by Age Group of Consumers; growth enablers and drivers, challenges and bottlenecks, trends driving adoption of digital innovation; regulatory framework; end user analysis, industry analysis, competitive landscape including competition scenario, market shares of major players. The report concludes with future market projections of each product segmentation and analyst recommendations.

Buy Now Pay Later Market Overview:



Buy now, pay later (BNPL) arrangements are becoming increasingly popular in Saudi Arabia, a trend that has been fuelled by the e-commerce boom and embraced by the country’s youth, tech-savvy population eager to adopt what they feel is a more convenient and transparent way to finance purchases. Digital Payments are gaining foothold in the KSA Market as mode of payment because more FinTechs are collaborating with merchants.

During the LEAP tech conference held recently in Riyadh, global payment solutions provider Checkout.com shared findings from a survey of Saudi consumers it conducted in partnership with YouGov, and shared key growth metrics, outlining the rapid expansion of Saudi Arabia’s e-commerce market, and rising eagerness from the public to use BNPL products.

Market Segmentation:

By mode of payment (Online and Offline): Buy Now Pay Later market can be segmented on the basis of mode of payment: online and offline. Covid-19 fueled the need for online mode of transaction due to adoption of cashless payments which led to the boom of the industry in the country.

By end user (Ecommerce Giants, Physical Retailers, Travel and Entertainment Merchants and Food Aggregators): Buy Now Pay Later market can be segmented on the basis of type of end user: Ecommerce Giants, Physical Retailers, Travel and Entertainment Merchants and Food Aggregators.

By age group (Below 24 years, 24-36 years, 36-50 years and Above 50 years): Buy Now Pay Later market can be segmented on the basis of age group: Below 24 years, 24-36 years, 36-50 years and Above 50 years. This is attributed to the increasing working age populationwhich is gradually shifting from credit cards to BNPL as mode of payments.

Competitive Landscape in KSA BNPL Market:

The competitive rivalry is in the medium range as BNPL industry in KSA is just picking up. With major Startups emerging and trying to gain traction in this hugely attractive industry. Few of the major players include Tamara, Tabby, PostPay and Spotii. The market is also witnessing inception of global giants in the industry such as the recent acquisition of Spotii.

Future Outlook and Projections of the Industry:

The KSA BNPL industry is estimated to expand at a CAGR of ~xx% in between 2022P and 2027E on the basis of number of transactions done. Increasing adoption of cashless society with emergence of digital payments fueled by surging working age class will derive the traction of BNPL industry among the users in KSA Increasing demand for extra credit line with less stringent KYC procedures without relying on CIBIL scores will be traction for consumers for utilization of BNPL services. Average order value of BNPL transactions is estimated to expand at a CAGR of xx% in between 2022P and 2027E. A gradual increase in the contribution of below 24 years of age group in market share will be observed in the coming future. This is attributed to increasing GenZ and millennials who will be readily adopting BNPL as the mode of their transactions. Online mode of payment will continue to dominate the BNPL industry in KSA due to Sharia compliant which promotes digital payments when compared to offline mode.

Key Segments Covered

in KSA BNPL Market

Market Size of Buy Now Pay Later in KSA

on the basis of Revenue, 2019-2022P

on the basis of Number of Transactions, 2019-2022P

on the basis of Average Order Value, 2019-2022P

Market Segmentation By mode of payment:

Online

Offline

Market Segmentation By end user:

Ecommerce Giants

Physical Retailers

Travel and entertainment Merchants

Food Merchants

Market Segmentation By age group:

Below 24

24-36

36-50

Above 50

Key Target Audience

:

Millennials

Low income group

Students

Merchants

FMCG goods buyer

Developing nations

Undeveloped countries

Time Period Captured in the Report:

Historical Year: 2019-2022

Base Year: 2022

Forecast Period: 2023– 2027F

Companies Covered:

Tabby

Spotii

Tamara

Cashew

PostPay

Key Topics Covered in the Report:

BNPL Industry positioning

Socio demographic Outlook of Saudi Arabia

Economic Landscape and Expatriate Population of Saudi Arabia

Overview of Global BNPL Industry

Presence of Global BNPL Players

Disruptors of Credit card Globally

Case Studies of Leading Global BNPL Providers

Trends of BPNL Industry

Market size of BPNL

BNPL transaction process

Key Features and developments in KSA BPNL

Ecosystem of Major Entities in Buy Now Pay Later Industry in KSA

SWOT Analysis of KSA BNPL

Issues and Challenges in KSA BNPL

Investment Analysis of players in BNPL Space

Role of Government and regulations in KSA BNPL

Porter’s Five force Analysis in KSA BPNL

Market Size of Buy Now Pay Later in KSA on the basis of Revenue, Number of Transactions and Average Order Value, 2019-2022P

Market Segmentation by mode of payment, by end user, and by age group

Future Market Size of Buy Now Pay Later in KSA on the basis of Revenue

Future Market Segmentation by Mode of Payments, by end user and by age group

Future Market Size of BNPL in KSA

Industry Speaks

Analyst Recommendations

Research Methodolog

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