Japan Car Rental Market Outlook to 2027F

Japan Car Rental Market Outlook to 2027F

The report provides a comprehensive analysis of the potential of the Car Rental Market in Japan. The report covers an overview and genesis of the industry, market size in terms of revenue generated.

The Japan Car Rental Market segmentations include by market structure, by type of vehicles, by ICE/EV, by region, by mode of booking, by client, and by pick-up; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Japan Car Rental Market is forecasted to grow at a robust CAGR in the period of 2022P-2027F, owing to the increased internet and smartphone penetration, rising population and increasing demand from tourists for business and leisure purposes hiring rental cars.

Japan Car Rental Market Revenue

The growing penetration rate of the internet and smartphones are driving more people to rent a car as the services are mainly provided through online platforms.

Average rental price per day per fleet has increased due to falling in new car sales owing to the shortage of semiconductor chips in the automotive sector and increasing fuel prices.

Key Trends by Market Segment:

By Market Structure: Most tourists prefer the organised sector as they look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.

By Type of Vehicle: Toyota Corolla, Ford Mustang and Toyota Prius are the most popular car models in the market. Small cars/hatchbacks and sedans have the highest market share among other types of vehicles in the country.

Competitive Landscape

In Japan Car Rental Market there are about ~ players operating in the overall market, and top ~ players accounted ~% share in the market in terms of revenue. The major parameters on which these players compete include Number of Fleet Size, Pricing, locations served, Type of fleets, and many more.

Future Outlook

The Japan Car Rental market is projected to show a significant growth of CAGR ~% in the forecasted period of 2022P-2027F, with increase in travel expenditure, rising demand for rental cars, increased internet and smartphone penetration, rising population and increasing demand from tourists for business and leisure purposes hiring rental cars.

Please Note:It will take 5-7 business days to complete the report upon order confirmation.


1. Executive Summary
2. Japan Car Rental Market Overview
2.1 Taxonomy of the Japan Car Rental Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for the Japan Car Rental Market
2.5 Growth Drivers of the Japan Car Rental Market
2.6 Issues and Challenges of the Japan Car Rental Market
2.7 Impact of COVID-19 on the Japan Car Rental Market
2.8 SWOT Analysis
3. Japan Car Rental Market Size, 2017 – 2022
4. Japan Car Rental Market Segmentation
4.1 By Booking Type, 2017 - 2022
4.2 By Rental Type, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5. Competitive Landscape
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
1. Toyota Rent-a-Car
2. Nippon Rent-a-Car
3. Orix Rent-a-Car
4. Times Car Rental
5. Nissan Rent-a-Car
6. Smile Rental Car
7. NicoNico Rent a Car
6. Future Japan Car Rental Future Market Size, 2022 – 2027
7. Future Japan Car Rental Future Market Segmentation
7.1 By Booking Type, 2022 - 2027
7.2 By Rental Type, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
8. Analyst Recommendations
9. Research Methodology
10. Disclaimer
11. Contact Us

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