Indonesia Exercise Equipment Market Outlook to 2028

Indonesia Exercise Equipment Market Overview

The Indonesia Exercise Equipment market is valued at USD 1.5 billion, driven by a rise in health consciousness, urbanization, and the increasing popularity of home-based fitness solutions. This market growth is sustained by a combination of consumer demand for compact, multifunctional exercise equipment and advancements in technology, such as smart and connected fitness devices. Recent trends indicate a notable shift in consumer spending on fitness gear, influenced by lifestyle changes and the desire for personalized, on-demand fitness experiences.

Jakarta, Surabaya, and Bandung are dominant in the Indonesia Exercise Equipment market, primarily due to their dense urban populations and high disposable incomes. These cities have witnessed substantial investments in gym facilities and wellness centers, fueling demand for commercial-grade fitness equipment. Additionally, these urban areas host a large number of fitness-conscious consumers who are adopting exercise as part of their lifestyle, reinforcing these cities' dominance in the market.

The Ministry of Healths Indonesia Bugar program, launched in 2023, aims to encourage physical activity by setting a national goal of over 50 million Indonesians engaging in regular exercise. The government has allocated 500 billion IDR to promote fitness events, indirectly supporting the exercise equipment market by raising awareness about health benefits.

Indonesia Exercise Equipment Market Segmentation

By Product Type: The market is segmented by product type into cardio equipment, strength training equipment, fitness monitoring devices, and rehabilitation equipment. Recently, cardio equipment has a dominant market share in Indonesia under this segmentation due to its wide appeal among users looking for both fitness and weight management solutions. Treadmills and ellipticals are particularly popular, as they are versatile for both home and gym environments, driving demand within this segment.

By User Group: The market is also segmented by user group, including residential, commercial, and institutional sectors. The commercial sector holds a leading position within this segmentation, attributed to the high demand for durable and advanced fitness machines in gyms and fitness centers across urban centers. The rapid expansion of fitness chains and wellness-focused businesses has driven a substantial investment in top-tier exercise equipment, securing the dominance of the commercial segment in this category.

Indonesia Exercise Equipment Market Competitive Landscape

The market is dominated by a few key players, including both global brands and regional manufacturers that cater to specific consumer needs in the region. This concentration of key companies emphasizes the significant impact these players have on the market dynamics and overall competitive landscape.

Indonesia Exercise Equipment Market Analysis

Market Growth Drivers

Rising Health Awareness in Urban Populations: In 2024, around 30 million Indonesians are reported to participate in fitness activities such as gym memberships and outdoor sports due to an increasing awareness of lifestyle diseases. This surge in health consciousness, encouraged by local health campaigns, has driven significant demand for home-based exercise equipment like treadmills and resistance bands, with annual sales reaching over 7 million units in key cities like Jakarta, Surabaya, and Medan.

Expansion of Fitness Centers Nationwide: Indonesia has seen over 5,000 new fitness centers open between 2021 and 2024. Major brands are investing in urban and semi-urban areas, recognizing a growing market for fitness memberships. This growth aligns with the $2 billion increase in health and wellness spending in the country, creating a strong demand for both commercial and consumer-grade exercise equipment to support these centers.

Support from Local Manufacturing for Affordability: Indonesias manufacturing sector, supported by a workforce of 35 million in 2024, has begun producing exercise equipment domestically. This local production has reduced costs by up to 40% compared to imported options, increasing accessibility for middle-income households and further promoting fitness equipment purchases across the nation.

Market Challenges

High Equipment Costs for Low-Income Households: Despite the availability of local manufacturing, the average cost of essential fitness equipment, such as multi-functional machines and elliptical trainers, remains at 8-12 million IDR, making it unaffordable for over 40 million Indonesians. This cost barrier limits market penetration among low-income groups, which constitutes a challenge in broadening the market base.

Limited Space in Urban Housing: The average living space in Indonesian cities is around 30 square meters, restricting the adoption of larger exercise equipment like treadmills and rowing machines. The lack of sufficient space in urban homes has made compact and foldable equipment options more appealing but limits the adoption of certain equipment categories in the market.

Indonesia Exercise Equipment Market Future Outlook

Over the next five years, the Indonesia Exercise Equipment industry is anticipated to experience robust growth, driven by rising health awareness, continuous urbanization, and the increasing inclination towards smart fitness solutions.

Future Market Opportunities

Increased Integration of AI in Exercise Equipment: Over the next five years, Indonesia is expected to witness an increase in AI-integrated fitness equipment, with projections indicating up to 500,000 units sold by 2029. This trend aligns with the growing interest in personalized fitness solutions among urban consumers, encouraging further innovation in the market.

Growth in Subscription-Based Fitness Services: By 2028, subscription-based models for home fitness equipment, estimated to attract over 1 million users, are anticipated to become popular as they offer flexible payment options. This model is likely to target millennials, addressing budget constraints while fostering consistent market growth.
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