Global Electronic Shelf Label Market Outlook to 2028

Global Electronic Shelf Label Market Overview

The Global Electronic Shelf Label (ESL) Market was valued at USD 1.5 billion in 2023. This growth is driven by several factors, including the increasing adoption of automation in retail stores, the need for accurate and dynamic pricing, and the benefits of reducing labour costs.

The key players in the Global electronic shelf label market include SES-imagotag, Pricer AB, Displaydata Ltd., Samsung Electro-Mechanics, and LG Innotek. These companies drive market innovation through continuous technological advancements and strategic partnerships.

In 2023, Pricer AB secured a major contract with Carrefour to deploy ESLs across all its stores in France. This contract involves installing over 1 million ESLs, enabling Carrefour to enhance its pricing accuracy and operational efficiency. The partnership is expected to boost Pricer ABs market presence and set a benchmark for other retailers.

North America, particularly the United States, dominates the ESL market. In 2023, North America dominated the market due to the high adoption rate of advanced retail technologies, the presence of major retail chains, and substantial investments in digital transformation.

Global Electronic Shelf Label Market Segmentation

The Global Electronic Shelf Label is segmented into product type, application, and region.

By Product Type: The ESL market is segmented by product type into LCD ESL, E-Paper ESL, and LED ESL. In 2023, E-Paper ESLs held a dominant market due to their energy efficiency, superior readability, and flexibility in displaying dynamic pricing and promotional information.

By Application: The ESL market is segmented by application into Retail, Industrial, and Commercial. In 2023, the Retail segment dominated the segment due to the widespread adoption of ESLs in supermarkets, hypermarkets, and specialty stores to streamline pricing management and improve customer engagement.

By Region: The ESL market is segmented by region into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. North America held a dominant market share in 2023. The technological infrastructure and consumer demand for enhanced shopping experiences support North America's leading position in the ESL market.

Global Electronic Shelf Label Market Competitive Landscape

Company Name

Establishment Year

Headquarters

SES-imagotag

1992

France

Pricer AB

1991

Sweden

Displaydata Ltd.

2003

United Kingdom

Samsung Electro-Mechanics

1973

South Korea

LG Innotek

1970

South Korea

Pricer AB: In 2023, Pricer AB secured a major contract with Carrefour to deploy ESLs across all its stores in France. This contract involves installing over 1 million ESLs, enabling Carrefour to enhance its pricing accuracy and operational efficiency. The partnership is expected to boost Pricer ABs market presence and set a benchmark for other retailers.

Displaydata Ltd.: Displaydata Ltd. announced a collaboration with Walmart in 2023 to implement ESLs in 500 stores across the United States. This initiative aims to improve pricing accuracy and reduce operational costs for Walmart. The collaboration involves the deployment of ESLs, strengthening Displaydatas presence in the U.S. market and driving further adoption of ESLs.

Global Electronic Shelf Label Market Analysis

Global Electronic Shelf Label Market Growth Drivers:

Expansion of Io T Ecosystems: The growth of Io T ecosystems is boosting the ESL market growth. In 2024, the number of Io T-connected devices reached 25 billion globally, facilitating the seamless integration of ESLs with other smart retail systems. This integration enables retailers to gather and analyze data on customer behaviour, stock levels, and sales patterns, leading to more informed decision-making.

Rise in Consumer Demand for Dynamic Pricing: Consumers are increasingly demanding dynamic pricing models that reflect real-time market conditions. In 2024, consumer surveys indicated that over 70 million shoppers preferred stores with dynamic pricing enabled by ESLs, as it provided them with competitive and updated prices. This shift in consumer behaviour compels retailers to adopt ESLs to stay competitive.

Advancements in Display Technology: In 2024, there were over 1,000 patents filed globally for innovations in e-paper and LCD technologies used in ESLs. These advancements include better readability, energy efficiency, and durability, making ESLs more appealing to retailers. Enhanced display technologies ensure that ESLs provide clear and accurate pricing information in various lighting conditions, improving the overall shopping experience and driving market adoption.

Global Electronic Shelf Label Market Challenges:

High Initial Installation Costs: In 2024, the average cost of deploying ESLs in a retail store was $100000. This high upfront investment is a deterrent for small and medium-sized enterprises (SMEs) with limited budgets. Despite the long-term benefits, the substantial initial expenditure makes it challenging for many retailers to justify the transition to ESLs, hindering widespread adoption.

Technological Integration Issues: In 2024, over 5,000 retailers faced integration issues, resulting in delays and additional costs. Compatibility issues between different software platforms and hardware systems require time and resources to resolve. Retailers must invest in skilled personnel and advanced IT infrastructure to ensure seamless integration, which can be a deterrent for many, slowing down the adoption rate.

Global Electronic Shelf Label Government Initiatives:

European Union's Digital Retail Initiative: In 2024, the European Union allocated $500 million to support the digital transformation of the retail sector, including the adoption of ESLs. This initiative aims to enhance the competitiveness of European retailers by promoting smart retail technologies. The funding is expected to subsidize the installation of ESLs in over 50,000 stores across Europe, boosting market growth. The initiative reflects the EUs commitment to fostering innovation and efficiency in the retail sector.

U.S. Smart Retail Fund: The U.S. government announced a $300 million Smart Retail Fund in 2024 to promote the adoption of advanced retail technologies, including ESLs. This fund aims to support retailers in transitioning to smart solutions by providing grants and subsidies for ESL implementation. Over 20,000 retail stores are expected to benefit from this fund, enhancing their operational efficiency and customer experience.

Global Benzoates Future Market Outlook

Global's Electronic Shelf Label is expected to reach USD 29 billion by 2028. The industry is also likely to shift towards more organized with established players and online platforms expanding their reach.

Global Benzoates Future Market Trends:

Widespread Adoption of AI-driven ESLs: In the next five years, AI-driven ESLs are expected to become the norm in the retail industry. By 2028, over 100,000 stores worldwide are projected to use AI-powered ESLs to analyze customer behavior, optimize pricing strategies, and manage inventory more effectively. The integration of AI with ESLs will enable retailers to provide personalized shopping experiences, increase sales, and improve operational efficiency.

Expansion of ESL Applications Beyond Retail: ESL technology is expected to expand beyond retail applications into sectors such as healthcare, logistics, and manufacturing. By 2028, over 50,000 non-retail establishments are projected to implement ESLs for tasks like asset tracking, patient management, and inventory control. The versatility and efficiency of ESLs will drive their adoption across various industries, opening new growth avenues for the market.
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