APAC Electric Lawn Mowers Market Outlook to 2028

APAC Electric Lawn Mowers Market Overview

The APAC electric lawn mowers market size by revenue USD 2.06 billion, driven by a growing preference for eco-friendly and low-maintenance gardening tools. This shift towards electric lawn mowers is heavily influenced by rising environmental concerns and governmental support for sustainable practices, especially in developed markets like Australia and Japan. Increased urbanization and a surge in residential housing projects across the region further contribute to this market's expansion. According to industry data, advancements in battery technology are expected to enhance product efficiency, boosting market growth.

Countries like Japan, South Korea, and Australia dominate the APAC electric lawn mower market due to their high urban population density, well-established infrastructure, and strong demand for sustainable solutions. Japan's technological advancements in robotics have also made robotic lawn mowers popular. Additionally, Australias focus on sustainable living and its extensive residential gardening culture provide a fertile ground for market growth. These countries benefit from government initiatives promoting low-emission tools, which accelerates the adoption of electric lawn mowers.

Stringent emission regulations in APAC countries are driving the shift from gas-powered to electric lawn mowers. In Japan, the governments goal of reducing carbon emissions by 46% from 2013 levels by 2030 has led to tighter regulations on the use of gas-powered tools. Similarly, China's Blue Sky campaign, initiated by the Ministry of Ecology and Environment, enforces strict guidelines on emissions, encouraging the use of electric alternatives in sectors like landscaping.

APAC Electric Lawn Mowers Market Segmentation

By Product Type: The APAC electric lawn mower market is segmented by product type into corded electric lawn mowers, cordless/battery electric lawn mowers, and robotic lawn mowers. Recently, cordless/battery electric lawn mowers have captured a dominant market share under this segmentation due to their convenience and improved battery life. Consumers prefer battery-powered mowers because of their mobility, ease of use, and reduced maintenance requirements compared to corded models. As cities across APAC shift towards smaller residential properties, these battery-powered models, with their quiet operation and increased power efficiency, are gaining popularity.

By Application: The APAC electric lawn mowers market is segmented by application into residential and commercial. The residential segment dominates the market as a result of increasing urbanization, the growth of the middle-class population, and a rise in homeownership across key countries like Japan, Australia, and South Korea. The trend towards green living and maintaining gardens as a leisure activity has further contributed to the demand for electric lawn mowers. In the commercial space, while adoption is slower, parks, golf courses, and public institutions are beginning to recognize the benefits of electric lawn mowers in reducing operational costs and emissions.

APAC Electric Lawn Mowers Market Competitive Landscape

The APAC electric lawn mowers market is shaped by a few key players that dominate the landscape. These companies leverage advanced technology, innovative product designs, and strong distribution networks to maintain their market positions. For instance, Deere & Company and Husqvarna Group are notable for their investment in robotic mower technologies, which appeal to the tech-savvy consumer base in Japan and South Korea. Meanwhile, Makita Corporation and The Toro Company focus on the professional and residential segments with battery-powered mowers that cater to varying consumer needs.

Company

Established

Headquarters

Product Range

Technological Focus

Regional Presence

Innovation

Revenue (USD)

Workforce

Sustainability Initiatives

Deere & Company

1837

Moline, Illinois, USA

Husqvarna Group

1689

Stockholm, Sweden

Makita Corporation

1915

Aichi, Japan

The Toro Company

1914

Bloomington, USA

STIHL Group

1926

Waiblingen, Germany

APAC Electric Lawn Mowers Industry Analysis

Market Growth Drivers

Increasing Urbanization: Urbanization is on the rise across the APAC region, with 2.3 billion people living in cities by 2024, according to the World Bank. This shift is driving an increased demand for gardening and landscaping in urban areas. Households are increasingly adopting electric lawn mowers for small gardens, particularly in countries like Japan, South Korea, and China, where space is limited. This urbanization trend correlates with changing preferences for well-maintained green spaces, fueling the need for quieter, more compact electric mowers that suit smaller urban plots.

Environmental Concerns: Growing environmental awareness in the APAC region is driving demand for eco-friendly electric lawn mowers. Countries like China and Japan are leading initiatives to reduce carbon emissions, with China aiming for peak carbon emissions by 2030, according to the Chinese Ministry of Ecology and Environment. Electric lawn mowers, which eliminate emissions during operation, appeal to consumers who are increasingly opting for sustainable alternatives over traditional gas-powered equipment. Government-backed campaigns like Japan's Zero Emission Tokyo initiative further bolster the demand for environmentally friendly tools. Source

Government Subsidies and Incentives: Governments across APAC are offering subsidies and incentives to encourage the adoption of electric-powered tools, including lawn mowers. For instance, Australia's Clean Energy Finance Corporation has allocated AUD 125 million for clean technology investments in 2024, including electric garden tools. Similarly, Japan's subsidies for eco-friendly equipment are accelerating the shift toward electric mowers. Such financial incentives are critical in reducing the cost barriers for both individual consumers and commercial users, thus supporting the adoption of electric lawn mowers.

Market Restraints

Limited Battery Life: Although battery technology is improving, the performance of electric mowers in terms of battery life still lags behind gas-powered models. In 2024, the average runtime for electric lawn mowers in the APAC region is around 60-90 minutes on a single charge, compared to the indefinite operation of gas mowers. This limitation affects users with larger lawns or commercial needs, who require longer operational hours without frequent recharging, hindering wider market penetration

Lack of Infrastructure: The lack of sufficient charging infrastructure is a significant challenge, particularly in less developed areas of APAC. In rural parts of countries like India and the Philippines, where electric mowers could serve large agricultural properties or public parks, the availability of charging stations remains limited. The International Energy Agency reports that despite infrastructure investments, charging networks for larger electric equipment lag far behind other regions like Europe and North America

APAC Electric Lawn Mowers Market Future Outlook

Over the next five years, the APAC electric lawn mower market is expected to experience significant growth, driven by ongoing advancements in battery technology and increasing consumer demand for sustainable and easy-to-use lawn care equipment. Key growth drivers include the rising urban population, government incentives supporting green technology adoption, and a shift towards autonomous robotic lawn mowers. As environmental regulations tighten across the region, particularly in countries like Australia and Japan, the demand for electric lawn mowers is poised to increase further.

Market Opportunities

Growth in Sustainable Landscaping: The trend toward sustainable landscaping in urban centers offers a robust growth opportunity for zero-emission products like electric lawn mowers. In cities such as Tokyo and Singapore, local governments are prioritizing the development of green spaces, with Tokyo's metropolitan government investing JPY 45 billion in green initiatives. This growing emphasis on environmentally friendly landscapes, coupled with rising consumer demand for zero-emission tools, positions electric lawn mowers as key players in future landscaping projects. Source

Expansion into Commercial Sector: The commercial sector, including parks and golf courses, represents a substantial opportunity for electric lawn mowers in the APAC region. Governments in countries like Singapore and Australia are investing in sustainable public infrastructure, with Singapore allocating SGD 1 billion for the greening of public parks by 2025. Such large-scale landscaping projects are creating demand for electric lawn mowers that offer quieter, emission-free operation, making them ideal for commercial settings.
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