Market Research

Global Subscription Economy Market: 2024-2028 Market Trends & Strategies

Best Price Guarantee Length Publisher Published Date SKU
from $2,913 51 Pages Juniper Research April, 2024 JNRH19878182
Best Price Guarantee
Price from $2,913
Length 51 Pages
Publisher Juniper Research
Published Date April, 2024
SKU JNRH19878182

This report examines the subscription economy market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing market. The report delivers comprehensive analysis of the strategic opportunities for subscription providers; addressing key verticals and developing challenges, and how stakeholders should navigate these. It also includes evaluation of key country-level opportunities for subscription growth.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Reducing Churn Will Be Key for Subscription Businesses
1.1.2 Indian Subcontinent Represents the Fastest-growing Region for Volume of Subscriptions
1.1.3 MaaS Will Be the Fastest-growing Vertical in the Subscription Economy
1.2 Strategic Recommendations
1.2.1 Provide a Variety of Payment Options to Appeal to Customers
1.2.2 Integrate Data Insights into Subscription Management Platforms
1.2.3 Hyper-personalisation Is Vital for Customer Retention
2. Market Landscape
2.1 Introduction
2.2 History of the Subscription Economy
2.3 Types of Subscription Models
2.3.1 Flat Rate
2.3.2 Tiered
2.3.3 Per User
2.3.4 Freemium
2.3.5 Usage-based
2.3.6 Per Feature
2.4 Subscriptions: Benefits and Challenges for Consumers
2.5 Subscriptions: Benefits and Challenges for Businesses
2.6 Key Trends & Drivers
2.6.1 Churn Is a Key Concern for Businesses
Figure 2.1: Types of Churn and Strategies Used to Combat Them
2.6.2 Regulatory Tightening
Figure 2.2: Recent Regulations Affecting the Subscription Economy
2.6.3 From Direct Debit to Variable Recurring Payments
2.6.4 AI and Machine Learning
2.7 Payment Methods
2.7.1 Direct Debit
Figure 2.3: Payment Failure Rate
2.7.2 Open Banking
Figure 2.4: Comparison Between Traditional Banking and Open Banking
2.7.3 Alternative Payment Methods
2.7.4 Carrier Billing
Figure 2.5: Payment Processing Time
3. Market Segment Analysis
3.1 Software
3.1.1 Key Developments
3.1.2 Challenges: Privacy and Piracy
3.2 News and Magazines
3.2.1 Key Developments
3.2.2 Challenges: Lack of Trust and Cost of Printing
3.2.3 Future Outlook
3.3 Digital Entertainment
i. Digital Video
ii. Digital Music
iii. Digital Gaming
3.3.2 Current Status
3.3.3 Future Outlook
3.4 Physical Goods
3.4.1 Key Developments
3.4.2 Challenges
3.5 Physical Curations
i. Meal Kits
ii. Beauty & Personal Care
iii. Third Sector
3.5.2 Challenges for Curated Box Subscriptions
3.5.3 Future Outlook
3.6 Multiservice Subscription
3.7 Delivery Services
3.8 Fitness and Wellbeing
3.8.1 Key Developments
3.8.2 Challenges: Freely Available Alternatives
3.8.3 Prescription Subscriptions
3.9 Mobility-as-a-Service
3.10 Emerging Categories
i. Insurance
ii. IoT
iii. Coffee Retailer
iv. Social Media
v. Fintech & Neobank Subscriptions
4. Country Readiness Index
4.1 Introduction to Country Readiness Index
Figure 4.1: Subscription Economy Country Readiness Index
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria:
Subscription Economy
Figure 4.3: Juniper Research Country Readiness Index: Subscription Economy .
Table 4.4: Subscription Economy Country Readiness Index: Market Segments ..
Figure 4.5: Market Readiness and Market Growth Scores, Split by 8 Key Regions
4.1.1 Focus Markets
i. Large Addressable User Base
Figure 4.6: Number of Subscriptions (m), Split by Top 8 Countries, 2024-2028 ..
ii. US Dominance
iii. India
iv. How to Provide an Advantage in a Competitive Market
4.1.2 Growth Market
i. The Middle East
ii. Low Population, High Growth
Figure 4.7: Total Subscription Revenue for Growth Markets ($m), Split by 8 Select
Countries, 2024-2028
4.1.3 Saturated Market
i. Indonesia
Figure 4.8: Total Subscription Revenue for Saturated Markets ($m), Split by
Select Countries, 2024-2028
4.1.4 Developing Markets
i. South Africa
Figure 4.9: Total Subscription Revenue for 6 Key Developing Markets ($m), 2024-
2028
Table 4.10: Juniper Research’s Country Readiness Index Heatmap: North
America
Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table 4.12: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Central & East
Europe
Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Far East &
China
Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Indian
Subcontinent
Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia
Pacific
Table 4.17: Juniper Research’s Country Readiness Index Heatmap: Africa &
Middle East

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