Global Subscription Economy Market: 2024-2028 Full Research Suite

Our Subscription Economy research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from payment companies, subscription management platforms, and those with a subscription-based business model to understand future growth, key trends and the competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of subscription economy; an insightful study uncovering the latest trends and opportunities within the market, and a document containing extensive analysis of the 20 market leaders in the subscription economy space. The coverage can also be purchased as a Full Research Suite, containing all these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing subscription management platforms and vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.

KEY FEATURES

Market Dynamics: Insights into key trends and market expansion challenges within the subscription economy market; identifying consumer trends, addressing the challenges the subscription model faces, the potential side effects of increasing regulatory involvement, and opportunities posed by recent innovations in subscription payment methods. The market share research also includes a regional market growth analysis on the current development and segment growth of the subscription economy market across 8 key regions, as well as providing a future outlook.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the subscription economy market, accompanied by strategic recommendations for stakeholders.
Benchmark Industry Forecasts: The business overview into the subscription economy includes forecasts for total revenue for the subscription economy market, split by segments across digital subscriptions and physical subscriptions, such as digital video streaming and multi-service subscriptions.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 subscription management platforms, via the Juniper Research Competitor Leaderboard, featuring market size for major players in the subscription economy industry.

Please note: the online download version of this report is for a global site license.


1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Reducing Churn Will Be Key for Subscription Businesses
1.1.2 Indian Subcontinent Represents the Fastest-growing Region for Volume of Subscriptions
1.1.3 MaaS Will Be the Fastest-growing Vertical in the Subscription Economy
1.2 Strategic Recommendations
1.2.1 Provide a Variety of Payment Options to Appeal to Customers
1.2.2 Integrate Data Insights into Subscription Management Platforms
1.2.3 Hyper-personalisation Is Vital for Customer Retention
2. Market Landscape
2.1 Introduction
2.2 History of the Subscription Economy
2.3 Types of Subscription Models
2.3.1 Flat Rate
2.3.2 Tiered
2.3.3 Per User
2.3.4 Freemium
2.3.5 Usage-based
2.3.6 Per Feature
2.4 Subscriptions: Benefits and Challenges for Consumers
2.5 Subscriptions: Benefits and Challenges for Businesses
2.6 Key Trends & Drivers
2.6.1 Churn Is a Key Concern for Businesses
Figure 2.1: Types of Churn and Strategies Used to Combat Them
2.6.2 Regulatory Tightening
Figure 2.2: Recent Regulations Affecting the Subscription Economy
2.6.3 From Direct Debit to Variable Recurring Payments
2.6.4 AI and Machine Learning
2.7 Payment Methods
2.7.1 Direct Debit
Figure 2.3: Payment Failure Rate
2.7.2 Open Banking
Figure 2.4: Comparison Between Traditional Banking and Open Banking
2.7.3 Alternative Payment Methods
2.7.4 Carrier Billing
Figure 2.5: Payment Processing Time
3. Market Segment Analysis
3.1 Software
3.1.1 Key Developments
3.1.2 Challenges: Privacy and Piracy
3.2 News and Magazines
3.2.1 Key Developments
3.2.2 Challenges: Lack of Trust and Cost of Printing
3.2.3 Future Outlook
3.3 Digital Entertainment
i. Digital Video
ii. Digital Music
iii. Digital Gaming
3.3.2 Current Status
3.3.3 Future Outlook
3.4 Physical Goods
3.4.1 Key Developments
3.4.2 Challenges
3.5 Physical Curations
i. Meal Kits
ii. Beauty & Personal Care
iii. Third Sector
3.5.2 Challenges for Curated Box Subscriptions
3.5.3 Future Outlook
3.6 Multiservice Subscription
3.7 Delivery Services
3.8 Fitness and Wellbeing
3.8.1 Key Developments
3.8.2 Challenges: Freely Available Alternatives
3.8.3 Prescription Subscriptions
3.9 Mobility-as-a-Service
3.10 Emerging Categories
i. Insurance
ii. IoT
iii. Coffee Retailer
iv. Social Media
v. Fintech & Neobank Subscriptions
4. Country Readiness Index
4.1 Introduction to Country Readiness Index
Figure 4.1: Subscription Economy Country Readiness Index
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria:
Subscription Economy
Figure 4.3: Juniper Research Country Readiness Index: Subscription Economy .
Table 4.4: Subscription Economy Country Readiness Index: Market Segments ..
Figure 4.5: Market Readiness and Market Growth Scores, Split by 8 Key Regions
4.1.1 Focus Markets
i. Large Addressable User Base
Figure 4.6: Number of Subscriptions (m), Split by Top 8 Countries, 2024-2028 ..
ii. US Dominance
iii. India
iv. How to Provide an Advantage in a Competitive Market
4.1.2 Growth Market
i. The Middle East
ii. Low Population, High Growth
Figure 4.7: Total Subscription Revenue for Growth Markets ($m), Split by 8 Select
Countries, 2024-2028
4.1.3 Saturated Market
i. Indonesia
Figure 4.8: Total Subscription Revenue for Saturated Markets ($m), Split by
Select Countries, 2024-2028
4.1.4 Developing Markets
i. South Africa
Figure 4.9: Total Subscription Revenue for 6 Key Developing Markets ($m), 2024-
2028
Table 4.10: Juniper Research’s Country Readiness Index Heatmap: North
America
Table 4.11: Juniper Research’s Country Readiness Index Heatmap: Latin America
Table 4.12: Juniper Research’s Country Readiness Index Heatmap: West Europe
Table 4.13: Juniper Research’s Country Readiness Index Heatmap: Central & East
Europe
Table 4.14: Juniper Research’s Country Readiness Index Heatmap: Far East &
China
Table 4.15: Juniper Research’s Country Readiness Index Heatmap: Indian
Subcontinent
Table 4.16: Juniper Research’s Country Readiness Index Heatmap: Rest of Asia
Pacific
Table 4.17: Juniper Research’s Country Readiness Index Heatmap: Africa &
Middle East
1. Juniper Research Competitor Leaderboard
1.1 Why Read This Report
Table 1.1: Juniper Research Competitor Leaderboard Vendors: Subscription Economy
Figure 1.2: Juniper Research Competitor Leaderboard – Subscription Economy ..
Table 1.3: Juniper Research Competitor Leaderboard: Subscription Economy Vendor Ranking
Table 1.4: Juniper Research Competitor Leaderboard Subscription Economy – Heatmap
Table 1.5: Juniper Research Competitor Leaderboard Subscription Economy – Heatmap – Continued
2. Company Profiles
2.1.1 Aria Systems
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
Figure 2.1: Services Offered by Aria Systems
iv. High-level View of Offerings
Figure 2.2: Products Offered by Aria Systems
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.2 Billsby
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Recommendations
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.3 Chargebee
i. Corporate
ii. Geographical Spread
iii. High-level View of Offerings
iv. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.4 ChargeOver
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.3: ChargeOver’s Process for Subscription Billing
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.5 Cleverbridge
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.6 Cloudmore
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.7 FastSpring
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
Figure 2.4: FastSpring’s Subscription Management Process
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.8 Gotransverse
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.5: Gotransverse’s Dunning Process
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.9 Maxio
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.6: Maxio’s Integrations
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.10 Oracle
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.7: Oracle’s Product Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.11 Ordway
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.12 Paddle
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.8: Paddle’s Fraud Detection System
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.13 Recharge
i. Corporate
Figure 2.9: Revenue Processed by Recharge, 2014-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.14 Recurly
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.15 Salesforce
i. Corporate
Table 2.10: Salesforce’s Financial Snapshot ($m), 2020-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
Figure 2.11: Salesforce Customer 360 Functions
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.16 SAP
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.12: SAP’s Financial Management Product
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.17 Stripe
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.18 Verifone
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
Figure 2.13: Services Offered by 2C heckout
Figure 2.14: Products Offered by 2C heckout
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.19 Zoho
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1.20 Zuora
i. Corporate
Table 2.15: Zuora’s Select Financial Information ($m), 2020-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
2.1 Juniper Research Leaderboard Assessment Methodology
2.1.1 Limitations & Interpretations
Table 2.16: Juniper Research Leaderboard Assessment Criteria: Subscription Economy 1. Market Overview
1.1 Types of Subscription
1.1.1 Software
1.1.2 News and Magazines
1.1.3 Digital Entertainment
1.1.4 Physical Goods Items
1.1.5 Physical Good Curation Boxes
1.1.6 Multiservice Subscription
1.1.7 Delivery Services
1.1.8 Fitness and Wellbeing
1.1.9 Mobility-as-a-Service
1.2 Methodology and Assumptions
Figure 1.1: Digital Goods & Services Subscription Forecast Methodology
Figure 1.2: Physical Goods Subscription Forecast Methodology
2. Market Summary
2.1 Total Volume of Subscriptions
2.1.1 Split by Region
Figure & Table 2.1: Number of Subscriptions per annum (m), Split by 8 Key Regions, 2023-2028
2.1.2 Split by Segment
Figure & Tables 2.2: Total Number of Subscriptions in 2028, Split by Segment .
2.2 Total Revenue of Subscriptions
2.2.1 Split by Region
Figure & Table 2.3: Total Subscription Revenue per annum ($m), Split by 8 Key Regions, 2020-2028
2.2.2 Split by Segment
Figure & Table 2.4: Subscription Revenue ($m), Split by Segment, 2020-2028
3. Segment Splits
3.1 Digital Music

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