This report examines the QR Code Payments market landscape in detail; assessing market trends and factors shaping the evolution of the rapidly growing market. The report delivers comprehensive analysis of the strategic opportunities for QR code payment providers; evaluating trends and drivers of the QR code payments market and how they compare to alternative digital and contactless forms of payments. The report analyses the present and future outlook for QR code payments across multiple industries, and regional analysis highlighting how certain markets and regions are utilising QR codes. Finally, the report provides insights on the challenges and limitations of QR code payments in terms of functionality and adoption across several regions.
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- 1. Key Takeaways and Strategic Recommendations
- 1.1 Key Trends
- 1.1.1 Apple NFC-enablement Challenges QR
- 1.1.2 A2A Payments Initiatives Drive Growth
- 1.1.3 West Europe is Growing Rapidly from Merchant and P2P Payments
- 1.2 Strategic Recommendations
- 1.2.1 Leverage QR Code Advantages
- 1.2.2 Advocate for the Development of Unified Standards
- 1.2.3 Imitate Strategies Embedded in Asia
- 2. Market Landscape
- 2.1.1 Introduction
- 2.1.2 Definitions & Scope
- Figure 2.1: An Example of a QR Code, Using the Commonly Seen Model 2 QR Format
- 2.1.3 History of QR Codes
- 2.2 Current QR Payments Landscape
- Figure 2.2: QR Code Payments Volume (m), Split by 8 Key Regions, 2025
- 2.2.1 Current Market Status
- 2.2.2 National QR schemes vs Third-party Schemes
- 2.3 Card Vendors in QR Code Payments
- 2.3.1 Visa
- 2.3.2 Mastercard
- 2.3.3 American Express
- 2.4 Key Trends & Drivers
- 2.4.1 The Normalisation of Cashless Societies
- 2.4.2 Accessibility of QR Codes as a POS Solution
- 2.4.3 From Featurephone to Smartphone
- Figure 2.3: Total Volume of Smartphones & Featurephones (m), 2017-2029
- 2.4.4 Expansion and High-growth Areas
- 2.4.5 Security Developments
- Figure 2.4: Secure Customer Authentication
- 2.5 Monetisation of QR Codes
- 2.6 Contactless Payments: QR Codes vs NFC
- Figure 2.5: QR vs NFC: Strengths & Weaknesses
- 2.6.1 QR Code Payments
- i. Strengths
- ii. Weaknesses
- 2.6.2 NFC
- i. Strengths
- ii. Weaknesses
- 2.6.3 Apple’s Third-party NFC-enablement
- 3. Segment Analysis
- 3.1 Introduction
- 3.1.1 Transport
- Figure 3.1: Total Value of Tickets Purchased via QR Codes ($m): 2024-2029
- 3.1.2 Retail
- Figure 3.2: Total Value of Retail Transactions, QR Codes ($m), 2024-2029
- 3.1.3 P2P Transfers
- Figure 3.3: The Total Number of P2P Transfers, (m)
- 3.1.4 eCommerce
- 3.1.5 Restaurants
- 4. Country Readiness Index
- 4.1 Introduction to Country Readiness Index
- Figure 4.1: Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research’s Country Readiness Index Scoring Criteria: QR Code Payments
- Figure 4.3: Juniper Research’s Country Readiness Index: QR Code Payments
- Table 4.4: QR Code Payments Country Readiness Index: Market Segments
- 4.1.1 Focus Markets
- i. Widespread Integration
- Figure 4.5: Total Volume of QR Code Payments (m), 2024-2029 – Focus Markets
- ii. Government Initiatives
- iii. Mobile Payment Dominance
- iv. Cross-border Initiatives
- 4.1.2 Growth Markets
- i. National Payment Schemes
- ii. Integration with Popular Platforms
- Figure 4.6: Total Value of QR Code Payments $(m), 2024-2029 – Growth Markets
- 4.1.3 Developing Markets
- i. Fragmented Payment Landscape
- ii. Competition with NFC
- Figure 4.7: Total Value of QR Code Payments (m), 2024-2029 – Developing Markets
- 4.1.4 Saturated Markets
- i. Lack of Standardisation
- Figure 4.8: Total Volume of QR Code Payments (m), 2024-2029 – Saturated Markets
- ii. Less-developed Infrastructure
- Table 4.9: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: North America
- Table 4.10: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: Latin America
- Table 4.11: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: West Europe
- Table 4.12: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: Central & East Europe
- Table 4.13: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: Far & East China
- Table 4.14: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.15: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.16: Juniper Research’s QR Code Payments Country Readiness Index Heatmap: Africa & Middle East
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